Shlomi Lavi /
Oct 19, 2022
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Bottom Line: Which is Better - Zarget or Kenshoo?
Kenshoo is more expensive to implement (TCO) than Zarget, and Zarget is rated higher (90/100) than Kenshoo (80/100).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Zarget Vs. Kenshoo
Zarget: We are a growing team of young, ambitious professionals innovating and working on building a solid website optimization tool. A few months back we bid adieu to our lucrative jobs to begin a journey of our own. We decided to leverage on the collective expertise that each of us brought to the table and have since realised that our greatest advantage ...
Kenshoo: Kenshoo is the global leader in agile marketing. Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media. In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Faceboo...
Who is more expensive? Zarget or Kenshoo?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zarget and Kenshoo.
Zarget price starts at $19 per month , On a scale between 1 to 10 Zarget is rated 4, which is lower than the average cost of Marketing software. Kenshoo accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Zarget is rated 4, which is lower than the average cost of Marketing software.
Bottom line: Kenshoo is more expensive than Zarget.
Which software includes more/better features?
We've compared Zarget Vs. Kenshoo based on some of the most important and required Marketing features.
Zarget: We are still working to collect the list of features for Zarget.
Kenshoo: We are still working to collect the list of features for Kenshoo.
Target customer size
Zarget's typical customers include: Small, medium and large size businesses, and Kenshoo's target customer size include: Medium and large size businesses.