Adobe Marketo Engage Review - why 4.2 stars?
Compare PricingITQlick Score: | 91/100 |
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ITQlick Rating: |
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Pricing: | 10/10 - high cost |
Category: | Account Based Marketing -> Adobe review |
Ranking: | Ranked 1 out of 5 Account Based Marketing systems |
Company: | Marketo |
Pricing: | starts at $895 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Cloud |
Links: | Adobe Marketo Engage pricing, Adobe Marketo Engage alternatives |
Shlomi Lavi / updated: Sep 27, 2023
Important lead management features of Marketo include behavioral scoring, demographic scoring, custom scoring, and time-based degradation. The software also offers reporting and analysis services of campaign performance reports, email performance reports, and revenue modeling.
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Table of Contents
What is Adobe Marketo Engage?
Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc., headquartered in California, United States.Who is it best for?
Customers of the software mainly include small and medium businesses from a diverse range of industries. These industries include communications, financial services, media and entertainment, software, healthcare, business services, and manufacturing etc. Some major customers of the software include Christians Care Health System, Northeastern University, and Accutek Testing Laboratory etc.Main features and functionalities
Main marketing features of the software include automatic segmentation, email triggers, dedicated email IP, delivery tracking, HTML validation, and scheduled emails. For efficient campaign management, it offers the features of campaign diagram, file hosting, landing page creation, and personalized content.Important lead management features of Marketo include behavioral scoring, demographic scoring, custom scoring, and time-based degradation. The software also offers reporting and analysis services of campaign performance reports, email performance reports, and revenue modeling.
What is the actual cost?
The cost of license starts at $895 per month. ITQlick pricing score is 10 out of 10 (10 is most expensive). Access ITQlick pricing guide for Adobe Marketo Engage. You can also find here pricing information from Adobe Marketo Engage's website.Pros
- Extensive customization options are available with web forms and templates on Marketo.
- Marketo offers social media marketing including video sharing and Facebook publishing.
- The software offers integration with Microsoft Dynamics, Oracle, and Salesforce.
How it stacks up?
Access a head to head analysis of Adobe Marketo Engage vs alternative software solutions. ITQlick rating
Score
Pricing
License pricing
Functionality
Review
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Adobe
ITQlick rating
4.2/5
Score
91/100
Pricing
10/10
License pricing
$895 per month
Functionality
20
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Demandbase
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Demandbase
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4.1/5
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62/100
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4.4/10
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Pricing not available
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10
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CompassABM
ITQlick rating
2.8/5
Score
61/100
Pricing
6/10
License pricing
$1,500 per month
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Frequently Asked Questions (FAQs)
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List of features
Campaign Management
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Lead Management
Marketing Automation
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Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.