Radian6 Review - why 3.4 stars?

Shlomi Lavi / updated: Mar 12, 2022

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What is Radian6?

Radian6, now known as Salesforce Social Studio, is a social media listening and monitoring software that helps marketers and social media professionals engage, listen, and publish across social media networks. The software is equipped with features that help users:

• Social Listening and Analysis: With this feature, social media managers and marketing teams can listen for emerging trends and online conversations, and analyze the data for deeper insights into their social media presence and customer perception.
• Sentiment Insights: Social Studio helps businesses use Einstein to decode the tone and sentiment of the social conversation surrounding their brands, whether positive or negative.
• Spam Detection: Social media teams can cut out the noise by using Einstein to detect and remove spam websites and posts.
• Language Insights: Businesses can access data surrounding conversations about their brand, like what languages and regions are dominant in the conversation.
• Influencer Score: Using the Einstein-powered influencer Score, social media teams can identify social network users with high reach and relevance to their brands.

Radian6 Technologies was founded in 2006 and had its headquarters in Fredericton, Nova Scotia, Canada. The company had over 1000 employees and was acquired by Salesforce in 2011. Radian6 has undergone massive rebranding and is now known as Salesforce Social Studio.

Who is it best for?

Radian6 is proves to be an efficient tool for all business organizations. If you are a start-up organization, then Social listening feature of Radian6 can be a great asset if you are look for managing your social reputation. Radian6 covers every mention of your search query from over millions of blogs, comments, public platforms like Facebook and Twitter.

Main features and functionalities

It all starts with listening. You can hop on to the Radian6 dashboard and pick a set of keywords related to your search query and you can search in over a 100 million search sources. You can also cut into the analysis feature where you can sort out the search results more. You can drill into the trends in the conversation with its graphic representation where hovering over a spike would tell you directly what people are talking about your company, product or industry.

Radian6 does not end up with listening. It also allows you to engage in the conversations related to you company or product in the same channel that the customers are using and respond in real-time.

Radian6 is integrated with Salesforce with which you can easily turn-in the information right into your social profile for your customers. It also showcases a summary dashboard which shows demographics, influencers and other key features. Building a strong foothold of your brand, in the market, becomes easy with Radian6.

What is the actual cost?

Radian6 (Salesforce Social Studio) pricing is based on four major subscription plans: the Basic, Pro, Corporate, and Enterprise plans. Basic pricing starts at $1,000 per organization per month, billed annually, while Pro pricing begins at $4,000 per organization per month, billed annually. Corporate pricing starts at $12,000 per organization/month, billed annually, and offers all features of Radian6 Pro, plus Automation.

The Enterprise plan pricing starts at $40,000 per organization per month, billed annually. Numerous add-ons are available for purchase and are not included in the license fee. A free trial is also available for each plan.

ITQlick pricing score is 4.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Radian6.

Pros

• The reporting quality on Radian6 is excellent
• The software integrates well with other products of the Salesforce brand
• The Workspaces feature allows users to organize many social media accounts from one central point

Cons

• A steep learning curve for new Radian6 users can be problematic
• The software has bugs that affect overall performance
• Engagement Console is time saving but could be more effective
• Sentiments feature could be more efficient
• Due to the wide number of features, a learning curve necessary

How it stacks up?

Access a head to head analysis of Radian6 vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Radian6 right for you or your business?

Radian6, or Social Studio, is a social media management software solution for marketing agencies, teams, and brands of all sizes across healthcare, public relations, nonprofits, sales, retail, and information technology. The software is used by notable clients globally.