Google Analytics Review - why 4 stars?
Compare PricingITQlick Score: | 55/100 |
---|---|
ITQlick Rating: |
|
Pricing: | 6.2/10 - high cost |
Category: | Web analytics -> Google Analytics review |
Ranking: | Ranked 14 out of 16 Web analytics systems |
Company: | |
Pricing: | starts at $12,500 per month |
Typical customers: | Start up, Small business, Medium business, Large business, Private use |
Platforms: | Desktop, Cloud |
Links: | Google Analytics pricing, Google Analytics alternatives |
Shlomi Lavi / updated: Mar 17, 2020
Google, the company behind this web analytics was founded back in 1998 and currently has thousands of employees and offices all around the world.
We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Table of Contents
What is Google Analytics?
Google Analytics is a web analytics solution that can help users to track page views and give necessary insights to help them improve their business. It can give users the full customer picture across social tools, ads, videos, smartphones and tablets.Google, the company behind this web analytics was founded back in 1998 and currently has thousands of employees and offices all around the world.
Who is it best for?
Google Analytics is suitable for business owners who are focused on improving their marketing efforts and can be used for websites of all shapes and sizes. Puma, Rasmussen College and Ariat are some of the clients of Google Analytics.Main features and functionalities
Google Analytics comes with advanced segments, app-specific dimensions and metrics, audience data and reporting, filters, custom dimensions, visitor information tracking, page view tracking, conversation rates checking and revenue per click monitoring features. Users can take informed decisions based on the insights and understand how well their latest promotion is performing. It’s easy to monitor where people are visiting, how they are coming there and where they are dropping off using this solution.What is the actual cost?
The cost of license starts at $12,500 per month. ITQlick pricing score is 6.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Google Analytics.Pros
- Google Analytics is suitable for websites of all shapes and sizes and can be used by individuals
- Google Analytics is very easy to install and provides useful insights about the site visitors
- The web analytic solution can track specific ads unlike other similar analytic tools
Cons
- Google Analytics is not good enough for analyzing multi-click attributions or multiple goals
- Google Analytics is not good enough to analyze complex interactions and deep segmentations
- The web analytics solution users will find it difficult to migrate websites and get all the analytics lined up
How it stacks up?
Access a head to head analysis of Google Analytics vs alternative software solutions. ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Google A...
ITQlick rating
4/5
Score
55/100
Pricing
6.2/10
License pricing
$12,500 per month
Functionality
4
Review
Compare
adCore
ITQlick rating
3.7/5
Score
85/100
Pricing
6/10
License pricing
$33.99 per license/month
Functionality
5
Review
Compare
Connexity
ITQlick rating
4/5
Score
80/100
Pricing
3.8/10
License pricing
Pricing not available
Functionality
3
Review
Compare
KISSmetrics
ITQlick rating
3.8/5
Score
79/100
Pricing
5.2/10
License pricing
$299 per user/month
Functionality
5
Review
Compare
Mixpanel
ITQlick rating
3.7/5
Score
77/100
Pricing
4.2/10
License pricing
$25 per month
Functionality
4
Review
Compare
Frequently Asked Questions (FAQs)
List of categories
Website analysis
List of features
Data Import/Export
Basic Reports
Online Customer Support
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.