Google Analytics Review - why 4 stars?

Google Analytics Review
ITQlick Score: 55/100
ITQlick Rating:
Pricing: 6.2/10 - high cost
Category: Web analytics -> Google Analytics review
Ranking:Ranked 14 out of 16 Web analytics systems
Company: Google
Pricing: starts at $12,500 per month
Typical customers: Start up, Small business, Medium business, Large business, Private use
Platforms: Desktop, Cloud
Links: Google Analytics pricing, Google Analytics alternatives
Shlomi LaviShlomi Lavi / updated: Mar 17, 2020

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What is Google Analytics?

Google Analytics is a web analytics solution that can help users to track page views and give necessary insights to help them improve their business. It can give users the full customer picture across social tools, ads, videos, smartphones and tablets.

Google, the company behind this web analytics was founded back in 1998 and currently has thousands of employees and offices all around the world.

Who is it best for?

Google Analytics is suitable for business owners who are focused on improving their marketing efforts and can be used for websites of all shapes and sizes. Puma, Rasmussen College and Ariat are some of the clients of Google Analytics.

Main features and functionalities

Google Analytics comes with advanced segments, app-specific dimensions and metrics, audience data and reporting, filters, custom dimensions, visitor information tracking, page view tracking, conversation rates checking and revenue per click monitoring features. Users can take informed decisions based on the insights and understand how well their latest promotion is performing. It’s easy to monitor where people are visiting, how they are coming there and where they are dropping off using this solution.

What is the actual cost?

The cost of license starts at $12,500 per month. ITQlick pricing score is 6.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Google Analytics.

Pros

  • Google Analytics is suitable for websites of all shapes and sizes and can be used by individuals
  • Google Analytics is very easy to install and provides useful insights about the site visitors
  • The web analytic solution can track specific ads unlike other similar analytic tools

Cons

  • Google Analytics is not good enough for analyzing multi-click attributions or multiple goals
  • Google Analytics is not good enough to analyze complex interactions and deep segmentations
  • The web analytics solution users will find it difficult to migrate websites and get all the analytics lined up

How it stacks up?

Access a head to head analysis of Google Analytics vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Google A...
ITQlick rating
4/5
Score
55/100
Pricing
6.2/10
License pricing
$12,500 per month
Functionality
4
Compare
adCore
ITQlick rating
3.7/5
Score
85/100
Pricing
6/10
License pricing
$33.99 per license/month
Functionality
5
Review
Connexity
ITQlick rating
4/5
Score
80/100
Pricing
3.8/10
License pricing
Pricing not available
Functionality
3
KISSmetrics
ITQlick rating
3.8/5
Score
79/100
Pricing
5.2/10
License pricing
$299 per user/month
Functionality
5
Mixpanel
ITQlick rating
3.7/5
Score
77/100
Pricing
4.2/10
License pricing
$25 per month
Functionality
4

Frequently Asked Questions (FAQs)

Is it the best Web analytics system?

Google Analytics is ranked 14 out of 16 software in their category (Web analytics systems).

How they are rated on ITQlick?

The rating of Google Analytics is 4 stars out of 5 and the total score is 55 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Google Analytics makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Google Analytics can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Google Analytics and alternatives?

The most popular alternatives to Google Analytics in 2023: adCore, Connexity, KISSmetrics, Mixpanel, Amplitude. Access the complete competitors analysis here - Google Analytics VS Web analytics Software alternatives.

List of categories

Website analysis

List of features

Data Import/Export
Basic Reports
Online Customer Support

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.