Creatio Review - why 5 stars?

Creatio Review
ITQlick Score: 80/100
ITQlick Rating:
Pricing: 4.2/10 - average cost
Category: CRM -> Creatio review
Ranking:Ranked 152 out of 605 CRM systems
Company: bpm’online
Pricing: starts at $30 per user/month
Typical customers: Medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: Creatio pricing, Creatio alternatives
Shlomi LaviShlomi Lavi / updated: Jan 06, 2023

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What is Creatio?

Creatio is a process-based cloud CRM software for marketing, sales and service automation. A comprehensive suite of seamlessly integrated products, the solution delivers end-to-end processes to manage the entire customer journey – from lead generation to sales, and to continuous customer support. All b Creatio products are backed by a robust business process management (BPM) platform, enabling users to streamlines customer-facing processes and improve operational efficiency.

Creatio offers two tangible benefits to its customers, which also set the Solution apart from its competitors:

1. Ability to change processes on the go. Smart BPM engine that is at the core of b Creatio platform, enable users to model, execute, analyze and optimize processes in real time. Visual process designer allows business analysts and other non-technically savvy users easily modify process without coding.

2. Seamlessly integrated solutions for marketing, sales and service on one platform. Creatio offers comprehensive full-fledge applications for marketing, sales and service management that can be used as standalone products or combined into a single CRM bundle. Built on one platform, delivers consistent UI across all products, enabling users to share the same experience.

Creatio has been widely recognized by key industry analysts, receiving multiple product awards, including Gartner MQs, Forrester Waves, CRM Value Matrix by Nucleus Research, Ovum CRM Decision Matrix and CRM Market Leader Awards, among others.

Who is it best for?

Creatio offers solutions for companies of any size – from small companies to big enterprises. A wide array of products and editions in a suite allow companies of all sizes choose the combination that fits best their business model. In addition, together with more than 400 channel partners across the globe bpm’online developed tailored solutions for more than 24 verticals, including retail, financial services, real estate, media and advertising, telecom, pharma, manufacturing, professional services, government, and transportation.

Main features and functionalities

Creatio offers its customers three seamlessly integrated solutions for marketing, sales and service management, all of which can be used as standalone products or combined into a one powerful solution built on a single CRM platform.

• Creatio marketing is a comprehensive marketing management software that aims at delivering demand generation excellence. It provides the following marketing features: customer data management, lead generation, marketing campaign automation, Email-marketing, event management, as well as a rich set of productivity tools and out-of-the-box best practice processes.

• Creatio sales is a cloud sales force automation software that drives efficient and best practice sales processes, enabling total control over the entire sales lifecycle - from lead generation to repeat sales. The following features are available with the solution: 360° customer view, a rich set of best practice built in processes, sales collaboration tools, lead and opportunity management, sales forecasting, field and mobile sales, orders and invoices, document and contract management, project management and integrations.

• Creatio service is a cloud-based solution that delivers end to end processes for full-cycle service management, ensuring omnichannel customer service and support. Both, service agents and supervisors can take advantage of working in a unified environment to handle a growing number of customer requests. The solution offers service professionals such features as: unified customer database, omnichannel communications options, solution for contact centers, business process automation and optimization, case and queue management, problem management, change and release management, service catalogue and SLA, configuration and release management, knowledge base, as well as number of native integrations.

What is the actual cost?

Creatio has three plans starting from $30 per user per month. The different plans are Team, Commerce, and Enterprise. There are monthly and annual contracts available.

  • Team- Cost $30 per user per month.

  • Commerce- Cost $35 per user per month.

  • Enterprise- Cost $60 per user per month.

ITQlick pricing score is 4.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Creatio. You can also find here pricing information from Creatio's website.

Pros

  • Bpm’online flagship products are aligned on a single platform, which enables for managing the complete customer journey – from lead generation to repeat sales and service provision
  • Backed by a robust business process management (BPM) platform, all bpm’online products provide the ability to easily design, monitor and optimize processes on-the-go, as well as take advantages of already pre-built best practice processes.
  • Bpm’online easily integrates and synchronizes with other business applications.
  • Bpm’online is accessible from any device enabling its users to stay updated 24/7.
  • Bpm’online is easy to customize and use so it does not require any technical background from its users.

Cons

  • Bpm’online on premise deployment is available not for all products and editions. For example, sales product offers such deployment option only for its enterprise edition.
  • Basic tech support is offered at no additional cost for cloud subscriptions only, but requires additional fee if you need it to be deployed on premise, or want to use Business or Premium packages.

How it stacks up?

Access a head to head analysis of Creatio vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
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Creatio
ITQlick rating
5/5
Score
80/100
Pricing
4.2/10
License pricing
$30 per user/month
Functionality
28
Compare
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36
Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review

Frequently Asked Questions (FAQs)

Is it the best CRM system?

Creatio is ranked 152 out of 605 software in their category (CRM systems).

How they are rated on ITQlick?

The rating of Creatio is 5 stars out of 5 and the total score is 80 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Creatio makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access Creatio on your mobile/smart phone.

What should we ask during a demo session?

Differences between Creatio and alternatives?

The most popular alternatives to Creatio in 2023: Pipedrive, Salesforce CRM, Zoho CRM, Nimble, Keap. Access the complete competitors analysis here - Creatio VS CRM Software alternatives.

List of categories

Dashboards & KPIs
Business Process Management (BPM)
CRM
Banking CRM
Call Center
Complaint Management
Customer Loyalty
Insurance CRM
Lead Generation
Mac CRM
Mobile CRM
Online CRM

List of features

Customer Service
Email Marketing
Marketing Automation
Sales Automation
Collaboration Center

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.