Campaign Monitor Review - why 4.6 stars?

Shlomi Lavi / updated: Mar 19, 2022

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What is Campaign Monitor?

Campaign Monitor is a cloud-based email marketing software that enables entrepreneurs to create beautiful and catchy newsletters that are relevant to their customers as well as subscribers. This offers a reliable channel that can be used to promote customer engagement growth and promote loyalty.

Some of the core features include dynamic content, drip campaigns, mailing list management, and WYSIWYG email editor among many more. Campaign Monitor is a product of a company by a similar name, Campaign Monitor, which is based in the United States. Since it was founded in 2004, the company has been able to serve over 250,000 customers and also won in the 2018 NEXT Award.

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Who is it best for?

The software is best for small and medium business as well as large enterprises. The flexible structure and different editions of the software make it suitable for varying marketing needs of the clients. The software can manage to deal and regulate thousands of marketing emails at the same time.

If online marketing forms an integral and important part of your marketing strategy, Campaign Monitor is definitely an option worth considering. The software has been deployed by small town companies as well as several Fortune 500 corporations for their email marketing campaigns.

Customers of Campaign Monitor include over 100,000 big and small companies all over the world. Some major clients include Panic Inc., Cameron Moll, Pronto Marketing, Time Out Magazine, and FontShop Inc. etc.

Main features and functionalities

The software provides you with creative marketing solutions along with extensive customization options so that you can personalize your email marketing campaign. A wide range of templates and layouts is available where you can add your logo, colors, text, images and other parameters and optimize for them for mobile devices.

Important list management services of the software include preferences management, signup forms, and multiple lists and segments. Main delivery methods of the software are email, monthly newsletters, and triggered campaigns. Triggered campaigns can be initiated any time and cater the specialized needs of businesses.

Campaign Monitor offers over 1,000 free email templates which can be used for different campaigns. Additionally, the software also offers integration with popular content management systems such as Drupal, Google Analytics, SalesForce, and WordPress.

What is the actual cost?

Campaign Monitor pricing plans depend upon the number of Contacts. The Basic plan starts at $9 per month. The Unlimited plan starts at $29 per month. The Premium plan starts at $149 per month. The plan increases with the number of contacts.

ITQlick pricing score is 6 out of 10 (10 is most expensive). Access ITQlick pricing guide for Campaign Monitor. You can also find here pricing information from Campaign Monitor's website.

Pros

• Easy to setup and use.
• It has a nice user interface.
• Campaign Monitor pricing is fair compared to other alternatives.
• Has a WYSIWYG email editor that lets you see what you are creating as you go.
• Personalization options on the software allow you to add your own text, images, and logos to the templates.

Cons

• Has no free trial for testing purposes.
• Requires an internet connection to use the tool.
• Delivery methods of the software do not include SMS delivery and voice email marketing.
• Unlike some other systems, there are no multi-language and multi-currency capabilities on Campaign Monitor.
• There is no app of Campaign Monitor for mobile operating systems.

How it stacks up?

Access a head to head analysis of Campaign Monitor vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Campaign Monitor right for you or your business?

Campaign Monitor is an email marketing tool that is designed to fit businesses of any size, that is, small, midsized, and large business. The software is suitable for both individuals as well as organizations. Some of the popular customers of Campaign Monitor include Equinox, Adidas, Showtime, The Drake Hotel, and many more.