SendinBlue Email Review - why 4.3 stars?

Shlomi Lavi / updated: Apr 13, 2022

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What is SendinBlue Email?

SendinBlue is an email marketing and SMS service software created for small to large businesses. Its key functions include marketing automation, transactional emails, SMS campaigns, spam check, real-time tracking, Google analytics integration, trigger marketing, and more. Sendinblue was founded in 2012 in Paris, Île-de-France and is operated by up to 200 employees.

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Who is it best for?

Customers of the software include businesses of all sizes and a wide range of types. Major industries where it can be deployed include marketing and advertisement, financial services, retail and wholesale, e-commerce, and others. Some notable clients of the software include Asics.fr, BMW, and Aquarelle.com etc.

Main features and functionalities

Core list management capabilities offered by the software include management of multiple lists and segments, preferences management, and signup forms. Maximum personalization is offered for email creation with simple customization tools. This includes customization of text, forms, images, and content. Campaigns can be scheduled to be launched at a particular time and auto- responders can be created for automatic sending of welcome emails and order confirmations.

SendinBlue offers use of dedicated IPs for comprehensive campaign control. Contacts can be manually added or lists can be imported from existing files. Contacts can also be duplicated across different lists. For newsletter management, subscription forms can be created and personalized. The software also offers segmentation of results, real time statistics, and integration with Google Analytics.

What is the actual cost?

SendinBlue has 4 pricing plans for the users. The free plan has unlimited contacts 300 emails can be send by using this plan. The Lite plan is perfect for new Marketers as it begins at $25 per month. The users can send as many emails as they want by using this plan. The Premium plan is the best solution for marketing pros as it initiates at $65 per month. The main features of this plan is marketing automation, Facebook ads, Landing pages and multi-user access. The Last, Enterprise plan is for marketers who needs more features and the users can get the price by contacting the team.

ITQlick pricing score is 2.6 out of 10 (10 is most expensive). Access ITQlick pricing guide for SendinBlue Email. You can also find here pricing information from SendinBlue Email's website.

Pros

• Excellent customer support
• Equipped with marketing automation and templates
• Numerous integrations
• Affordable price

Cons

• Lacks compliance with GUI standards
• Notification alerts need improvement
• SMS service may be expensive to other countries

How it stacks up?

Access a head to head analysis of SendinBlue Email vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is SendinBlue Email right for you or your business?

SendinBlue can help small to large enterprises from various industries including architecture and planning, marketing and advertising, food & beverages, banking, higher education, apparel and fashion, and more. Its clients include BMW, Aquarelle.com, and Asics.fr.