Top 10 Salesforce Competitors

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Last updated: Dec 03, 2018

Salesforce Competitors

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Salesforce is a cloud-based CRM software designed to streamline day to day customer-related business activities. This is an application that has all the necessary tools and features for ensuring that sales and


Salesforce Competitors and Alternatives

Two of the main competitors for Salesforce are Netsuite CRM and Oracle CRM.

Netsuite CRM is focused on the full cycle of customer management. This includes lead & opportunity, sales & fulfillment, renewals, as well as up-sell & cross selling opportunities. It comes as a cloud based solution with mobile device access, and allows companies to easily customize the solution to meet their business requirements. Additionally the product also supports sales forecasting & commissions, a customer support function, marketing automation tools as well as a social collaboration platform.

Unlike Netsuite CRM, Salesforce CRM offers a cloud based solution for companies with a free trial. There is Sales Cloud for sales force automation, Service Cloud for customer support, Marketing Cloud for marketing automation as well as Community Cloud for social collaboration. Additionally there is a dedicated tool for sales performance management.

Oracle CRM on the other hand while it addresses the sales, service, marketing and social collaboration aspects of CRM, it also supports the configure, price & quote cycle as well. This allows companies to improve product selection to target customer requirements, create quotation pricing for better conversions, as well as configure workflows to adapt to a changing customer base. Additionally the product supports easy integration to other enterprise software as well.

In comparison while Salesforce does address a number of these areas, an important difference is its modular pricing structure which allows companies to choose which aspect of the customer management process they want to manage. Additionally there is an App Exchange which helps customers add productivity tools to enhance their CRM product as needed.

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