Act-On Review

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Last updated: Nov 15, 2019

Act-On Review

ITQlick rating
(4.3/5)

Starting from $900 Per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

  • Categories (4/11):

    • Analytics
    • CRM
    • Lead Generation
    • Mac CRM

Shlomi Lavi / updated: Nov 15, 2019

What is Act-On?

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects. Additionally, the software also enables marketers to steward the customer experience end to end efficiently. With this solution, a user can be able to set up brand awareness, customer expansion, and demand generation campaigns.

Some key features, including website visitor tracking, social media management, email marketing, and event-triggered emails. Act-On is a product of Act-On Software, Inc. which is a company that was founded in 2008 in the United States.

The company has won several awards since its establishment, and some of them include G2 Crowd Summer 2017 Grid for Marketing Automation, B2B Innovator Awards, and has been ranked as one of the fastest growing companies in North America on Deloitte’s Technology Fast 500 TM.

Act-On Average Rating -

The rating of Act-On is 4.3 stars out of 5. The rating is based on ITQlick expert review.

Act-On Typical Customers

Act-On is specifically designed for small companies. Marketing teams that are looking for an effective marketing automation software with email marketing feature can try this software. Lego Education, Cornerstone Information Systems and HealthStream are some of the clients of Act-On.

Act-On Features

Act-On comes with website visitor tracking, lead management, CRM, social media, reports and analytics and webinars and events features. The email marketing features can help users to launch and create high quality email marketing campaigns, optimizing email using lead scoring, list segmentation and dynamic content, integrate forms and landing pages and tracking and measuring performance results. The website visitor tracking part comes with anonymous visitors feature that can detect companies visiting your site even if they don’t fill out a form.

Users can nurture their leads, score lead, automate drip marketing campaigns, trigger marketing campaigns and increase sales revenue by passing qualified leads to sales using the lead management features. The software supports seamless integration with CRM platforms like Salesforce, SugarCRM, Microsoft Dynamics and NetSuite. Moreover, the software requires very little in-house support and is very easy to use.

Act-On 5 Pros

  • Has diverse tools thus increasing functionalities in marketing
  • The system is easy to navigate and use.
  • It provides live-information and lead-generation.
  • Great customer support.
  • The marketing automation solutions offer flexible monthly and annual pricing plans unlike other similar tools

Act-On 2 Cons

  • It does not function well in the iOS platform.
  • The UI needs some extra crafting for consistency throughout the entire system.

Act-On Alternatives

The two main competitors of Act-On include HubSpot Marketing and SendinBlue. Both HubSpot Marketing and Act-On are cloud-based marketing automation platforms. HubSpot Marketing pricing starts from $50/month, while Act-On starts from $900 per month. HubSpot Marketing offers a free trial as well as a free account, whereas Act-On does not.

HubSpot Marketing has content management and contact management features which are absent in Act-On, while Act-On has real-time analytics and real-time data features which are absent in HubSpot Marketing. While SendinBlue serves individuals and businesses of all sizes, Act-On is not ideal for individuals, but it serves small, mid-size, and large companies.

SendinBlue is cheaper as its pricing starts from $25/month while Act-on pricing starts from $900/month. SendinBlue has event tracking, content management, and contact management features which are absent in Act-On, while Act-On has lead generation, real-time analytics and real-time data features which are absent in SendinBlue.

Act-On Pricing Information

Act-On has two priced plans, Professional plan, and an Enterprise plan. The Professional Plan starts at $900/month and has three marketing users and 50 sales users, while the Enterprise plan starts at $2000/month with six marketing users and 100 sales users. With regards to other alternatives, the Act-On pricing can be said to be above average.

Act-On demo

25 questions to ask the vendor on Act-On demo

Is Act-On the right software for me?

Act-On is suitable software for businesses of all sizes, from small business to enterprise. This software is meant for organizations that intend to drive better outcomes by creating better customer experiences as well as maximizing customer loyalty and lifetime value. Popular customers of Act-On include Samsung, SimpleView, PGA, Target, Joyride Coffee, Guardian, and Six Flags.

Act-On Categories

Analytics
CRM
Lead Generation
Mac CRM
Online CRM
Self-Service Portal
Small Business CRM
Marketing
Marketing Analytics
Marketing Automation
SMS Marketing

Specifications

Company:
Address: Beaverton, Oregon 97008
Website:https://www.act-on.com/
Customers: Small business, Medium business, Large business
Business Area: Cross Business Areas
Platforms: Cloud
Operating Systems: Mac OS, Windows, Linux

Act-On Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration

Act-On Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Act-On
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$900 Per month
Hosting
On premise and Cloud
Functionality score
27
Fit small business
Fit medium business
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Emarsys
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
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Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
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Pricing not available
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3
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
89/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
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88/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
10/10
License pricing license pricing (if provided by the software vendor)
$1,000 Per month/user
Hosting
On premise and Cloud
Functionality score
28
Fit small business
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