Act-On Review - why 4.3 stars?
Compare PricingITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Email Marketing -> Act-On review |
Ranking: | Ranked 10 out of 138 Email Marketing systems |
Company: | Act-On |
Pricing: | starts at $900 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Act-On pricing, Act-On alternatives |
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Table of Contents
What is Act-On?
Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects. Additionally, the software also enables marketers to steward the customer experience end to end efficiently. With this solution, a user can be able to set up brand awareness, customer expansion, and demand generation campaigns.Some key features, including website visitor tracking, social media management, email marketing, and event-triggered emails. Act-On is a product of Act-On Software, Inc. which is a company that was founded in 2008 in the United States.
The company has won several awards since its establishment, and some of them include G2 Crowd Summer 2017 Grid for Marketing Automation, B2B Innovator Awards, and has been ranked as one of the fastest growing companies in North America on Deloitte’s Technology Fast 500 TM.
Who is it best for?
Act-On is specifically designed for small companies. Marketing teams that are looking for an effective marketing automation software with email marketing feature can try this software. Lego Education, Cornerstone Information Systems and HealthStream are some of the clients of Act-On.Main features and functionalities
Act-On comes with website visitor tracking, lead management, CRM, social media, reports and analytics and webinars and events features. The email marketing features can help users to launch and create high quality email marketing campaigns, optimizing email using lead scoring, list segmentation and dynamic content, integrate forms and landing pages and tracking and measuring performance results. The website visitor tracking part comes with anonymous visitors feature that can detect companies visiting your site even if they don’t fill out a form.Users can nurture their leads, score lead, automate drip marketing campaigns, trigger marketing campaigns and increase sales revenue by passing qualified leads to sales using the lead management features. The software supports seamless integration with CRM platforms like Salesforce, SugarCRM, Microsoft Dynamics and NetSuite. Moreover, the software requires very little in-house support and is very easy to use.
What is the actual cost?
Act-On pricing depends on the number of active contacts. For 2500 contacts, the price is $900 per month. For 5000 contacts, the price is $1100 per month. The price continues to increase with the number of contacts. All the pricing plans come with complete marketing automation.ITQlick pricing score is 8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Act-On. You can also find here pricing information from Act-On's website.
Pros
- Has diverse tools thus increasing functionalities in marketing
- The system is easy to navigate and use.
- It provides live-information and lead-generation.
- Great customer support.
- The marketing automation solutions offer flexible monthly and annual pricing plans unlike other similar tools
Cons
- It does not function well in the iOS platform.
- The UI needs some extra crafting for consistency throughout the entire system.
- The survey module of Act-On requires improvement as the survey analytics doesn’t provide detailed information
- Creating email, form and landing pages can be difficult sometimes if you want to go in details without strong HTML knowledge
- The analytics feature of this marketing automation software is weak comparing to other similar tools
How it stacks up?
Access a head to head analysis of Act-On vs alternative software solutions.Frequently Asked Questions (FAQs)
Is Act-On right for you or your business?
Act-On is suitable software for businesses of all sizes, from small business to enterprise. This software is meant for organizations that intend to drive better outcomes by creating better customer experiences as well as maximizing customer loyalty and lifetime value. Popular customers of Act-On include Samsung, SimpleView, PGA, Target, Joyride Coffee, Guardian, and Six Flags.List of categories
List of features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.