Act-On Review - why 4.3 stars?

Act-On Review
ITQlick Score: 89/100
ITQlick Rating:
Pricing: 8/10 - high cost
Category: Email Marketing -> Act-On review
Ranking:Ranked 10 out of 138 Email Marketing systems
Company: Act-On
Pricing: starts at $900 per month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Act-On pricing, Act-On alternatives
Shlomi LaviShlomi Lavi / updated: Mar 03, 2022

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What is Act-On?

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects. Additionally, the software also enables marketers to steward the customer experience end to end efficiently. With this solution, a user can be able to set up brand awareness, customer expansion, and demand generation campaigns.

Some key features, including website visitor tracking, social media management, email marketing, and event-triggered emails. Act-On is a product of Act-On Software, Inc. which is a company that was founded in 2008 in the United States.

The company has won several awards since its establishment, and some of them include G2 Crowd Summer 2017 Grid for Marketing Automation, B2B Innovator Awards, and has been ranked as one of the fastest growing companies in North America on Deloitte’s Technology Fast 500 TM.

Who is it best for?

Act-On is specifically designed for small companies. Marketing teams that are looking for an effective marketing automation software with email marketing feature can try this software. Lego Education, Cornerstone Information Systems and HealthStream are some of the clients of Act-On.

Main features and functionalities

Act-On comes with website visitor tracking, lead management, CRM, social media, reports and analytics and webinars and events features. The email marketing features can help users to launch and create high quality email marketing campaigns, optimizing email using lead scoring, list segmentation and dynamic content, integrate forms and landing pages and tracking and measuring performance results. The website visitor tracking part comes with anonymous visitors feature that can detect companies visiting your site even if they don’t fill out a form.

Users can nurture their leads, score lead, automate drip marketing campaigns, trigger marketing campaigns and increase sales revenue by passing qualified leads to sales using the lead management features. The software supports seamless integration with CRM platforms like Salesforce, SugarCRM, Microsoft Dynamics and NetSuite. Moreover, the software requires very little in-house support and is very easy to use.

What is the actual cost?

Act-On pricing depends on the number of active contacts. For 2500 contacts, the price is $900 per month. For 5000 contacts, the price is $1100 per month. The price continues to increase with the number of contacts. All the pricing plans come with complete marketing automation.

ITQlick pricing score is 8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Act-On. You can also find here pricing information from Act-On's website.

Pros

  • Has diverse tools thus increasing functionalities in marketing
  • The system is easy to navigate and use.
  • It provides live-information and lead-generation.
  • Great customer support.
  • The marketing automation solutions offer flexible monthly and annual pricing plans unlike other similar tools

Cons

  • It does not function well in the iOS platform.
  • The UI needs some extra crafting for consistency throughout the entire system.
  • The survey module of Act-On requires improvement as the survey analytics doesn’t provide detailed information
  • Creating email, form and landing pages can be difficult sometimes if you want to go in details without strong HTML knowledge
  • The analytics feature of this marketing automation software is weak comparing to other similar tools

How it stacks up?

Access a head to head analysis of Act-On vs alternative software solutions.
ITQlick rating
Score
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Functionality
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Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
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Constant...
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94/100
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3.6/10
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$9.99 per month
Functionality
17
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
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3
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Frequently Asked Questions (FAQs)

Is it the best Email Marketing system?

Act-On is ranked 10 out of 138 software in their category (Email Marketing systems).

How they are rated on ITQlick?

The rating of Act-On is 4.3 stars out of 5 and the total score is 89 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Act-On makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Act-On can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Act-On and alternatives?

The most popular alternatives to Act-On in 2023: MailChimp, Constant Contact, EasySendy Pro, Emarsys, Campaign Monitor. Access the complete competitors analysis here - Act-On VS Email Marketing Software alternatives.

Is Act-On right for you or your business?

Act-On is suitable software for businesses of all sizes, from small business to enterprise. This software is meant for organizations that intend to drive better outcomes by creating better customer experiences as well as maximizing customer loyalty and lifetime value. Popular customers of Act-On include Samsung, SimpleView, PGA, Target, Joyride Coffee, Guardian, and Six Flags.

List of categories

Data Analysis Tools
Customer Relationship Management
Lead Generation
Mac CRM
Online CRM
Self-Service Portal
Small Business CRM
Marketing
Marketing Analytics
Marketing Automation
SMS Marketing

List of features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.