Act-On Review - why 4.3 stars?

Act-On Review
ITQlick Score: 89/100
ITQlick Rating: (4.3/5)
Pricing: 8/10 - high cost
Category: Email Marketing -> Act-On
Ranking:Ranked 8 out of 138 Email Marketing systems
Company: Act-On
Pricing: starts at $900 per month
Typical customers: Small, medium and large size businesses
Platforms: Cloud
Links: Act-On pricing, Act-On alternatives

Shlomi LaviShlomi Lavi / updated: Jul 22, 2020

We publish unbiased reviews, our opinions are our own and are not influenced by payments from advertisers. Learn more in our advertiser disclosure.

What is Act-On?

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects. Additionally, the software also enables marketers to steward the customer experience end to end efficiently. With this solution, a user can be able to set up brand awareness, customer expansion, and demand generation campaigns.

Some key features, including website visitor tracking, social media management, email marketing, and event-triggered emails. Act-On is a product of Act-On Software, Inc. which is a company that was founded in 2008 in the United States.

The company has won several awards since its establishment, and some of them include G2 Crowd Summer 2017 Grid for Marketing Automation, B2B Innovator Awards, and has been ranked as one of the fastest growing companies in North America on Deloitte’s Technology Fast 500 TM.

What is Act-On rating? ()

The rating of Act-On is 4.3 stars out of 5 and the total score is 89 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Act-On's typical customers?

Act-On is specifically designed for small companies. Marketing teams that are looking for an effective marketing automation software with email marketing feature can try this software. Lego Education, Cornerstone Information Systems and HealthStream are some of the clients of Act-On.

Is Act-On the best Email Marketing?

Act-On is ranked 8 out of 138 software in their category (Email Marketing systems).

What are their main features and functionalities?

Act-On comes with website visitor tracking, lead management, CRM, social media, reports and analytics and webinars and events features. The email marketing features can help users to launch and create high quality email marketing campaigns, optimizing email using lead scoring, list segmentation and dynamic content, integrate forms and landing pages and tracking and measuring performance results. The website visitor tracking part comes with anonymous visitors feature that can detect companies visiting your site even if they don’t fill out a form.

Users can nurture their leads, score lead, automate drip marketing campaigns, trigger marketing campaigns and increase sales revenue by passing qualified leads to sales using the lead management features. The software supports seamless integration with CRM platforms like Salesforce, SugarCRM, Microsoft Dynamics and NetSuite. Moreover, the software requires very little in-house support and is very easy to use.

What are Act-On's pros? (5 Pros)

  • Has diverse tools thus increasing functionalities in marketing
  • The system is easy to navigate and use.
  • It provides live-information and lead-generation.
  • Great customer support.
  • The marketing automation solutions offer flexible monthly and annual pricing plans unlike other similar tools

What are Act-On's cons? (2 cons)

  • It does not function well in the iOS platform.
  • The UI needs some extra crafting for consistency throughout the entire system.

Who are their main alternatives?

The two main competitors of Act-On include HubSpot Marketing and SendinBlue. Both HubSpot Marketing and Act-On are cloud-based marketing automation platforms. HubSpot Marketing pricing starts from $50/month, while Act-On starts from $900 per month. HubSpot Marketing offers a free trial as well as a free account, whereas Act-On does not.

HubSpot Marketing has content management and contact management features which are absent in Act-On, while Act-On has real-time analytics and real-time data features which are absent in HubSpot Marketing. While SendinBlue serves individuals and businesses of all sizes, Act-On is not ideal for individuals, but it serves small, mid-size, and large companies.

SendinBlue is cheaper as its pricing starts from $25/month while Act-on pricing starts from $900/month. SendinBlue has event tracking, content management, and contact management features which are absent in Act-On, while Act-On has lead generation, real-time analytics and real-time data features which are absent in SendinBlue.

What is the cost of Act-On?

The cost of license starts at $900 per month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 8 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Act-On

What should you ask Act-On during a demo session? (65 questions)

Schedule a demo with Act-On and access 65 must ask questions for the vendor while watching Act-On in action. Visit the vendor's website here.

Is it the right software for you?

Act-On is suitable software for businesses of all sizes, from small business to enterprise. This software is meant for organizations that intend to drive better outcomes by creating better customer experiences as well as maximizing customer loyalty and lifetime value. Popular customers of Act-On include Samsung, SimpleView, PGA, Target, Joyride Coffee, Guardian, and Six Flags.

Act-On's list of categories:

Data Analysis Tools
Customer Relationship Management
Lead Generation
Mac CRM
Online CRM
Self-Service Portal
Small Business CRM
Marketing
Marketing Analytics
Marketing Automation
SMS Marketing

Act-On's list of features:

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration

Act-On Vs. Alternatives

ITQlick rating
Score
Pricing
License pricing
Functionality
Review
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Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
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MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$20 per month
Functionality
10
Constant
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$20 per month
Functionality
17
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3
EasySendy
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.