ACT! Premium Review - why 3.7 stars?

ACT! Premium Review
ITQlick Score: 88/100
ITQlick Rating: (3.7/5)
Pricing: 2.8/10 - low cost
Category: CRM -> ACT! Premium
Ranking:Ranked 23 out of 600 CRM systems
Company: Sage
Pricing: starts at $25 per user/month
Typical customers: Small businesses and start ups
Platforms: Desktop, Mobile
Links: ACT! Premium pricing, ACT! Premium alternatives

Shlomi LaviShlomi Lavi / updated: Aug 11, 2020

We publish unbiased reviews, our opinions are our own and are not influenced by payments from advertisers. Learn more in our advertiser disclosure.

What is ACT! Premium?

Act! Premium is a customer relationship management software that can help users to organize customer details and prospect in one single solution. Users can drive sales results and market services and products in a better way using this software. The CRM solution also includes mobile access.

Swiftpage, the company behind Act! Premium has been providing CRM and digital marketing solutions since 2001. They are headquartered in Denver, Colorado and are also known for their products Act! emarketing and Saleslogix. They provide CRM and digital marketing solutions with top-notch customer support.

What is ACT! Premium rating? ()

The rating of ACT! Premium is 3.7 stars out of 5 and the total score is 88 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are ACT! Premium's typical customers?

Act! Premium is suitable for workgroups and sales teams of small and midsize growing companies but can be used by large enterprises as well. Industries providing various services, manufacturing industries, wholesale traders, insurance companies and real estate industries can use this software. American Health Insurance and 5Star Life Insurance Company are some of the clients of Act! Premium.

Is ACT! Premium the best CRM?

ACT! Premium is ranked 23 out of 600 software in their category (CRM systems).

What are their main features and functionalities?

Act! Premium comes with call tracking, automated tasks, MS Outlook, MS Office support, central database, integrated emarketing services and group dashboards features for users. Users can quickly access to all relationship details from any internet enabled devices. The software can help users to understand when and how to manage prospects and customers using the integrated emarketing services. Users can store contact info and related activities, notes, history, opportunities and social media updates in one single place.

The software offers mobile solution for Android and iOS devices. The actionable dashboard comes with more than 40 pre-built reports and can show graphical representations. The software automates practice processes and can help users can track sales opportunity information. The emarketing tool offers email campaign, intelligent call leads for recommending hot leads, Facebook, LinkedIn and Twitter support and monthly pay as you go subscription plans.

What are ACT! Premium's pros? (5 Pros)

  • Act! Premiumoffers mobile CRM solution for iOS and Android device users
  • Act! Premium offers social sharing features and supports Facebook, Twitter and LinkedIn
  • The reporting tool of Act! Premium offers more than 40 pre-built reports
  • The CRM software offers split-window design to help users manage multiple tasks easily
  • The CRM solution supports keeping track of daily activities, meetings and phone calls unlike other similar tools

What are ACT! Premium's cons? (2 cons)

  • Act! Premium doesn’t offer dialing features within the software like other similar tools
  • Act! Premium doesn’t offer much forecasting features for users like other similar tools

Who are their main alternatives?

Some of the main competitors for ACT Premium are Nimble CRM and Relenta.

Nimble CRM is a customer management system that includes contact management, task & activity management, as well as sales and marketing. It also tracks social networks for prospect and customer communications and unify them in one data stream. The product also includes a rules based engine that analyzes data trends, customer history and behavior, to provide valuable insights that can be used for better customer targeting and conversion. Additionally there is a library of add-on products that can provide extended functionality as well.

In comparison ACT Premium provides contact management which is integrated with Google Apps, Microsoft Office, LinkedIn and leading social networks. Additionally the product supports DropBox integration for cloud based document management and storage. ACT Premium also connects with leading e-marketing services to create effective campaigns based on customer segmented lists. Users can also configure the product to support customer management best practices for better engagement.

Another solution is provided by Relenta which offers customer management and email marketing together with a collaboration platform. This can be used as a centralized workplace for sharing information, scheduling, as well as managing customers. There is also an integrated sales pipeline to manage the lead to customer progression and track revenue potential.

ACT Premium also provides collaboration features but includes support for joint calendars & scheduling as well as dashboards to monitor team performance on a variety of indicators. Additionally the product is available for desktop; web based as well as hosted solutions, and can be used with mobile devices as well.

What is the cost of ACT! Premium?

The cost of license starts at $25 per user/month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 2.8 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for ACT! Premium

What should you ask Sage during a demo session? (65 questions)

Schedule a demo with ACT! Premium and access 65 must ask questions for the vendor while watching ACT! Premium in action.

ACT! Premium's list of categories:

Banking CRM
Casino CRM
Channel Management
Customer Relationship Management
Customer Loyalty
Healthcare CRM
Insurance CRM
Lead Generation
Mac CRM
Mobile CRM
Online CRM
Pharmaceutical CRM

ACT! Premium's list of features:

Customer Service
Marketing Automation
Sales Automation
Collaboration Center

ACT! Premium Vs. Alternatives

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Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.