Active Campaign Review - why 4.4 stars?

Active Campaign Review
ITQlick Score: 83/100
ITQlick Rating:
Pricing: 5.4/10 - average cost
Category: Email Marketing -> Active Campaign review
Ranking:Ranked 28 out of 138 Email Marketing systems
Company: Active Campaign
Pricing: starts at $39 per month
Typical customers: SMBs
Platforms: Cloud
Links: Active Campaign pricing, Active Campaign alternatives
Shlomi LaviShlomi Lavi / updated: Mar 07, 2023

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What is Active Campaign?

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagging features to help companies reach and expand their audience. ActiveCampaign was founded in 2003 in Chicago, Illinois and is operated by up to 500 employees.

Who is it best for?

Small business users will find that personalized emails add a special note for each of your new leads. Many different templates also allow you to identify key personnel in your company. This will help people know that they are getting into contact with the right person.

Companies like Softlayer and Social have found that the program is indeed effective when it comes to dealing with automated offers and marketing alike. What is truly an indication of the programs effectiveness is how popular it has become with individual customers.

Main features and functionalities

A key feature used in Active Campaign makes your whole lead generation process automated. It can be designed to suit all of your company needs. Lead generation is also much easier, and following up on real customers becomes a simpler task.

Active Campaign also uses a lot of social networking aspects in order to grab more information regarding your niche. It will bring your leads closer to light and will allow you to send offers to people who will actually be interested in your product.

What is the actual cost?

ActiveCampaign offers four plans starting from $39 per user per month. The different plans are Lite, Plus, Professional, and Enterprise. A free trial is available for each plan. There are only monthly contracts, no annual billing.

  • Lite- $39 per user per month

  • Plus- Cost $70 per user per month. 

  • Professional- Cost $187 per user per month.

  • Enterprise- Contact sales for price.

ITQlick pricing score is 5.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Active Campaign. You can also find here pricing information from Active Campaign's website.

Pros

  • Active Campaign uses detailed method of information collection, which means you will have tons of options in lead generation
  • Numerous integrations
  • Excellent customer support
  • Equipped with marketing automation and templates
  • Companies can haggle packages to some extent so you can improve and fix your packages according to your budget

Cons

  • Lacks landing page builder
  • CRM system needs improvement
  • No free trial feature, which means you can't test the services
  • Management features are somewhat lacking so accurate micro managing can be problematic at times, and learning to work with it is required

How it stacks up?

Access a head to head analysis of Active Campaign vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Active C...
ITQlick rating
4.4/5
Score
83/100
Pricing
5.4/10
License pricing
$39 per month
Functionality
21
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MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
Emarsys
ITQlick rating
4.6/5
Score
91/100
Pricing
6.8/10
License pricing
$335 per month
Functionality
3
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Frequently Asked Questions (FAQs)

Is it the best Email Marketing system?

Active Campaign is ranked 28 out of 138 software in their category (Email Marketing systems).

How they are rated on ITQlick?

The rating of Active Campaign is 4.4 stars out of 5 and the total score is 83 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Active Campaign makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Active Campaign can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Active Campaign and alternatives?

The most popular alternatives to Active Campaign in 2023: MailChimp, Constant Contact, EasySendy Pro, Emarsys, Campaign Monitor. Access the complete competitors analysis here - Active Campaign VS Email Marketing Software alternatives.

Is Active Campaign right for you or your business?

ActiveCampaign can help small to large enterprises, from bloggers, agencies, e-commerce, SaaS, and higher education institutions. Its clients include SixtDivision, Beefy Marketing, The Morning Coach, and Softlayer.

List of categories

Data Analysis Tools
CRM
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Complaint Management
Insurance CRM
Email Marketing
SMS Marketing
Calendar
Hotel CRM
Sales Automation

List of features

Contact Management
Customer Service
Email Marketing
Lead Management
Newsletter Management
Sales Automation
Campaign Management
Contact History
Email Triggers
Create Auto Response
Template

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.