Active Campaign Review

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Last updated: Nov 10, 2019

Active Campaign Review

ITQlick rating
(4.4/5)

Starting from $9 per month

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...

  • Categories (4/10):

    • Data Analysis Tools
    • CRM
    • Casino CRM
    • Complaint Management

Shlomi Lavi / updated: Nov 10, 2019

What is Active Campaign?

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagging features to help companies reach and expand their audience. ActiveCampaign was founded in 2003 in Chicago, Illinois and is operated by up to 500 employees.

Average Rating -

The rating of Active Campaign is 4.4 stars out of 5. The rating is based on ITQlick expert review.

Typical Customers

Small business users will find that personalized emails add a special note for each of your new leads. Many different templates also allow you to identify key personnel in your company. This will help people know that they are getting into contact with the right person.

Companies like Softlayer and Social have found that the program is indeed effective when it comes to dealing with automated offers and marketing alike. What is truly an indication of the program's effectiveness is how popular it has become with individual customers.

Features

A key feature used in Active Campaign makes your whole lead generation process automated. It can be designed to suit all of your company's needs. Lead generation is also much easier, and following up on real customers becomes a simpler task.

Active Campaign also uses a lot of social networking aspects in order to grab more information regarding your niche. It will bring your leads closer to light and will allow you to send offers to people who will actually be interested in your product.

Active Campaign 5 Pros

  • Active Campaign uses detailed method of information collection, which means you will have tons of options in lead generation
  • Numerous integrations
  • Excellent customer support
  • Equipped with marketing automation and templates
  • Companies can haggle packages to some extent so you can improve and fix your packages according to your budget

Active Campaign 2 Cons

  • Lacks landing page builder
  • CRM system needs improvement

Competitors & Alternatives

HubSpot Marketing is all-inbound marketing software for the same client size and price range as ActiveCampaign. ActiveCampaign is more flexible than HubSpot when it comes to platforms supported because HubSpot is only web-based while ActiveCampaign can be web-based, iOS, and Android supported.

ActiveCampaign offers more marketing features than HubSpot such as activity tracking, bounce tracking, chat support, lead capture, newsletter sending, and more. Both have high customer reviews online but ActiveCampaign is a better choice for a more comprehensive marketing system.

SendinBlue is a cloud-based e-mail marketing system for small to large companies like ActiveCampaign. However, SendinBlue pricing is lower than ActiveCampaign. SendinBlue is supported via web and iOS while ActiveCampaign is available for web, iOS, and Android. SendinBlue has almost the same email marketing features as ActiveCampaign except automated scheduling, bounce tracking, lead nurturing, mail list management, and web forms.

ActiveCampaign also has better integrations than SendinBlue such as MailChimp, Slack, Facebook, and Google Analytics. Both have excellent vendor reputation online and SendinBlue can be a cheaper alternative for ActiveCampaign with basic email marketing features.

Active Campaign Pricing Information

The cost of license starting from $9 per month. The experts at ITQlick has reviewed Active Campaign pricing and gave the software a total cost of ownership (TCO) rating of 5.4 out of 10. Custom price cost for your business is available upon request.

Questions to ask the vendor during a demo

Schedule a demo and access 25 must ask questions for the vendor while watching Active Campaign in action

Is it the right software for you?

ActiveCampaign can help small to large enterprises, from bloggers, agencies, e-commerce, SaaS, and higher education institutions. Its clients include SixtDivision, Beefy Marketing, The Morning Coach, and Softlayer.

Active Campaign Categories

Data Analysis Tools
CRM
Casino CRM
Complaint Management
Insurance CRM
Email Marketing
SMS Marketing
Calendar
Hotel CRM
Sales Automation

Specifications

Company:
Address: Chicago, IL
Website:https://www.activecampaign.com/
Customers: Small business, Medium business
Business Area: Cross Business Areas
Platforms: Cloud
Operating Systems: Mac OS, Windows, Linux

Active Campaign Features

Contact Management
Customer Service
Email Marketing
Lead Management
Newsletter Management
Sales Automation
Campaign Management
Contact History
Email Triggers
Create Auto Response
Template

Active Campaign Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
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Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
5.4/10
License pricing license pricing (if provided by the software vendor)
$9 per month
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21
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$30 per user/month
Hosting
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10
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
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ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
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3.2/10
License pricing license pricing (if provided by the software vendor)
$19 per month
Hosting
NA
Functionality score
6
Fit small business
Fit medium business
Fit large business
Software review