Active Campaign Pricing Plans & Cost Guide (Mar 2023)
Compare PricingITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 5.4/10 - average cost |
Category: | Email Marketing -> Active Campaign review -> Active Campaign pricing |
Ranking: | Ranked 29 out of 138 Email Marketing systems |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign alternatives |
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Table of Contents
- Active Campaign cost in 2023
- Prices and Plans Compared
- Which Plan Is Right for You?
- Active Campaign Vs. alternatives (pricing)
- Cost of customizations
- Cost of data migration
- Cost of training
- Cost of maintenance
- Frequently Asked Questions (pricing)
- Veredict - Should you buy Active Campaign?
- Email Marketing software pricing guide
Active Campaign pricing: How much does it cost in 2023?
ActiveCampaign offers four plans starting from $39 per user per month. The different plans are Lite, Plus, Professional, and Enterprise. A free trial is available for each plan. There are only monthly contracts, no annual billing.
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Lite- $39 per user per month
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Plus- Cost $70 per user per month.
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Professional- Cost $187 per user per month.
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Enterprise- Contact sales for price.
Prices and Plans Compared
The cost of ActiveCampaign service is reasonable at first glance. However, the $9 to $229 per month that you pay is only for 500 contacts. The cost of each plan varies depending on the number of contacts, the features you need, and whether you choose to be billed annually or monthly.
The Lite plan at $39 is excellent for small teams. It allows only 1 user and has the majority of the robust email automation, design options, and social media integration.
The Plus plan is appropriate for larger teams (up to 25 accounts) or businesses that require a CRM to manage their clientele. The option to send SMS messages, the landing page editor and the use of a custom domain name for your links are further intriguing features of this version. Additionally, the ActiveCampaign branding is removed, giving your forms a more polished appearance. Finally, if you want to make the most of ActiveCampaign potent automation, the one-on-one training session lasting one month can be helpful.
The Professional plan brings a significant increase in the monthly cost. However, it includes 5 user accounts, the capability to display user-specific site messages, and thorough attribution analysis that will help you customize marketing strategies and content for a fruitful campaign.
The Enterprise plan supports 10 users and includes features, such as the ability to create your own mail server domain, and limitless user accounts.
Insightly CRM is the closest competitor to ActiveCampaign. It offers similar features at a lower price of $29 per user per month. Unlike ActiveCampaign, you are not charged per user for using Insightly.
Which Plan Is Right for You?
When you first start using the platform, it could appear to be an inexpensive option, but as your contact list expands, the cost of each plan rises. It is important to pick a plan that only includes the functions you require, saving you money by preventing you from having to pay extra for features you wont use.
However, if you own a small firm or are a freelancer, ActiveCampaign might not provide enough value. ActiveCampaign is expensive, and you might not need all the features.
Active Campaign vs. competitors (pricing)
Software |
Pricing |
Free Trial |
ActiveCampaign |
$39 to $187 per user per month |
14 days |
Insightly CRM |
$29 to $99 per user per month |
Free Plan |
Zendesk Sell |
$19 to $150 per user per month |
14 days |
HubSpot Sales Hub |
$23 to $1200 per user per month |
Free Forever Access |
Freshsales |
$18 to $83 per user per month |
Free Forever Access |
Cost of software customizations
Customizing the software to meet the specific needs of the organization can be a costly process, especially if the customization requires significant development or integration work. The average cost of customization can range from a few thousand dollars to several hundred thousand dollars, depending on the complexity of the customization work.
Data migration cost Relevant for Active Campaign
Migrating data from old systems to the new software can be a time-consuming and costly process, especially if the data is large or complex. The average cost of data migration can range from a few thousand dollars to several hundred thousand dollars, depending on the size and complexity of the data.
Cost of training
How many groups (different departments, usages, type of users) are needed for Active Campaign training? Training employees to use the new software can be a significant cost, especially if the software is complex or requires specialized knowledge. The average cost of training can range from a few hundred dollars to several thousand dollars per employee, depending on the complexity of the software and the duration of the training.
Cost of maintenance
Ongoing maintenance and support for the software can be a significant cost, especially if the software requires frequent updates or has a high rate of bugs or issues. The average cost of maintenance can range from a few hundred dollars to several thousand dollars per year, depending on the complexity of the software and the level of support required.
Frequently Asked Questions (FAQs)
Our Veredict
At first appearance, the CRM, marketing, and sales tool ActiveCampaign appear appealing. However, if you do some more research you might discover that ActiveCampaign pricing is a little out of your price range, especially if you are a startup or small business.
There are numerous integrated marketing tools and automation options in ActiveCampaign, but they all have a hefty price tag. ActiveCampaign would be a wise investment if you work for a mid-sized or bigger business that relies on lead generation and sales automation. Everything you require to develop leads, increase sales, and create devoted clients are included in the Professional plan.
The lack of a free plan and a short free trial of only 14 days might be a turn-off for new customers.
Email Marketing Software Price Range
Most email marketing products in the market are priced on a monthly basis. Also, the number of user accounts, subscribers, and active emails are usually used to determine their price points. However, the price ranges for email marketing software can be broken into three tiers, starting from $0 to $15, $15 to $40, and then $40 and above. Note that these are the entry-level price points gotten from the vendors websites; hence, premium plans with more robust features will cost more.
In addition, email marketing software vendors target different organization sizes; hence different business sizes can expect different prices:
- Small Businesses can expect to pay within the range of $0 to $20 for an email marketing software. For example, FireDrum Email Marketing pricing starts from around $4 per month based on number of unique contacts, while GetResponse pricing starts from $15 per user monthly. Another example is OmniSend, which starts from $16 per month, based on the number of users.
- Medium-sized Businesses can expect to pay within the range of $20 to $55 for an email marketing software. For example, Freshmarketer pricing starts from around $49 per month, Remarkety pricing from $25 per month, and HubSpot Marketing Hub pricing from $50 per month.
- Large Businesses can expect to pay between the range of $55 to $150 monthly for an email marketing software, although some products can go up to $999 per month and include more user accounts as opposed to one. For example, Maropost pricing starts from $500 per month, SendLane costs about $99 per month and Act-On cost price starts from around $900 per month for a number of set user accounts. However, some vendors may require extra fees for installation and onboarding. Meanwhile, some vendors do not disclose their pricing so as to enable them to adjust their prices based on the need of their customers.
Some free Email Marketing Software products are entirely free to use and access all their features, while others only have feature-limited plans, which are mostly for small businesses. For example, MailJet has a free version, while its premium version starts from $9 per 30,000 emails monthly. Another example is Gmail, an 100% free app from Google.
Email marketing apps for MacOS users have their price points sit within the range of $0 to $15 and $15 to $60. For example, MaxBulk Mailer pricing starts from around $39 for a one-time fee per user, Send Social Media from $59 per user monthly, and ROUTEE for a one-time fee of $0.01 based on usage.
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.