Active Campaign Review - why 4.4 stars?

Active Campaign Review
ITQlick Score: 83/100
ITQlick Rating: (4.4/5)
Pricing: 5.4/10 - average cost
Category: Email Marketing -> Active Campaign
Ranking:Ranked 29 out of 138 Email Marketing systems
Company: Active Campaign
Pricing: starts at $9 per user/month
Typical customers: SMBs
Platforms: Cloud
Links: Active Campaign pricing, Active Campaign alternatives

Shlomi LaviShlomi Lavi / updated: May 31, 2021

We publish unbiased reviews, our opinions are our own and are not influenced by payments from advertisers. Learn more in our advertiser disclosure.

What is Active Campaign?

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagging features to help companies reach and expand their audience. ActiveCampaign was founded in 2003 in Chicago, Illinois and is operated by up to 500 employees.

What is Active Campaign rating? ()

The rating of Active Campaign is 4.4 stars out of 5 and the total score is 83 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Active Campaign's typical customers?

Small business users will find that personalized emails add a special note for each of your new leads. Many different templates also allow you to identify key personnel in your company. This will help people know that they are getting into contact with the right person.

Companies like Softlayer and Social have found that the program is indeed effective when it comes to dealing with automated offers and marketing alike. What is truly an indication of the program's effectiveness is how popular it has become with individual customers.

Is Active Campaign the best Email Marketing?

Active Campaign is ranked 29 out of 138 software in their category (Email Marketing systems).

What are their main features and functionalities?

A key feature used in Active Campaign makes your whole lead generation process automated. It can be designed to suit all of your company's needs. Lead generation is also much easier, and following up on real customers becomes a simpler task.

Active Campaign also uses a lot of social networking aspects in order to grab more information regarding your niche. It will bring your leads closer to light and will allow you to send offers to people who will actually be interested in your product.

What are Active Campaign's pros? (5 Pros)

  • Active Campaign uses detailed method of information collection, which means you will have tons of options in lead generation
  • Numerous integrations
  • Excellent customer support
  • Equipped with marketing automation and templates
  • Companies can haggle packages to some extent so you can improve and fix your packages according to your budget

What are Active Campaign's cons? (2 cons)

  • Lacks landing page builder
  • CRM system needs improvement

Who are their main alternatives?

HubSpot Marketing is all-inbound marketing software for the same client size and price range as ActiveCampaign. ActiveCampaign is more flexible than HubSpot when it comes to platforms supported because HubSpot is only web-based while ActiveCampaign can be web-based, iOS, and Android supported.

ActiveCampaign offers more marketing features than HubSpot such as activity tracking, bounce tracking, chat support, lead capture, newsletter sending, and more. Both have high customer reviews online but ActiveCampaign is a better choice for a more comprehensive marketing system.

SendinBlue is a cloud-based e-mail marketing system for small to large companies like ActiveCampaign. However, SendinBlue pricing is lower than ActiveCampaign. SendinBlue is supported via web and iOS while ActiveCampaign is available for web, iOS, and Android. SendinBlue has almost the same email marketing features as ActiveCampaign except automated scheduling, bounce tracking, lead nurturing, mail list management, and web forms.

ActiveCampaign also has better integrations than SendinBlue such as MailChimp, Slack, Facebook, and Google Analytics. Both have excellent vendor reputation online and SendinBlue can be a cheaper alternative for ActiveCampaign with basic email marketing features.

What is the cost of Active Campaign?

ActiveCampaign pricing is above the average cost of marketing software on a monthly subscription basis and billed annually. Price starts at $9 for Lite plan which includes unlimited sending, email marketing, newsletters sending, marketing automation, and chat and email support features for up to three users.

Plus package is $49 has all Lite features plus CMR with sales automation, contact and lead scoring, Deep Data integrations (Square, Shopify, Big Commerce and WooCommerce), user permissions, domain and branding customization, and SMS marketing for up to 25 users. Professional plan is $129 for up to 50 users includes Plus features with site messaging, attribution, Predictive Sending Machine Learning (ML) for gathering useful data for better insights, and Predictive Sending ML to filter target audience.

Enterprise is $299 has all Professional functions for unlimited users plus custom reporting and Mailserver domain, dedicated account representative, free design services and social data, phone support and uptime SLA.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 5.4 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Active Campaign

What should you ask Active Campaign during a demo session? (65 questions)

Schedule a demo with Active Campaign and access 65 must ask questions for the vendor while watching Active Campaign in action. Visit the vendor's website here.

Is it the right software for you?

ActiveCampaign can help small to large enterprises, from bloggers, agencies, e-commerce, SaaS, and higher education institutions. Its clients include SixtDivision, Beefy Marketing, The Morning Coach, and Softlayer.

Active Campaign's list of categories:

Data Analysis Tools
Casino CRM
Complaint Management
Insurance CRM
Email Marketing
SMS Marketing
Hotel CRM
Sales Automation

Active Campaign's list of features:

Contact Management
Customer Service
Email Marketing
Lead Management
Newsletter Management
Sales Automation
Campaign Management
Contact History
Email Triggers
Create Auto Response

Active Campaign Vs. Alternatives

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$335 per month
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$19 per month

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.