Active Campaign Review - why 4.4 stars?
Compare PricingITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 5.4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Ranking: | Ranked 29 out of 138 Email Marketing systems |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign pricing, Active Campaign alternatives |
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Table of Contents
What is Active Campaign?
ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagging features to help companies reach and expand their audience. ActiveCampaign was founded in 2003 in Chicago, Illinois and is operated by up to 500 employees.Who is it best for?
Small business users will find that personalized emails add a special note for each of your new leads. Many different templates also allow you to identify key personnel in your company. This will help people know that they are getting into contact with the right person.Companies like Softlayer and Social have found that the program is indeed effective when it comes to dealing with automated offers and marketing alike. What is truly an indication of the programs effectiveness is how popular it has become with individual customers.
Main features and functionalities
A key feature used in Active Campaign makes your whole lead generation process automated. It can be designed to suit all of your company needs. Lead generation is also much easier, and following up on real customers becomes a simpler task.Active Campaign also uses a lot of social networking aspects in order to grab more information regarding your niche. It will bring your leads closer to light and will allow you to send offers to people who will actually be interested in your product.
What is the actual cost?
ActiveCampaign offers four plans starting from $39 per user per month. The different plans are Lite, Plus, Professional, and Enterprise. A free trial is available for each plan. There are only monthly contracts, no annual billing.
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Lite- $39 per user per month
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Plus- Cost $70 per user per month.
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Professional- Cost $187 per user per month.
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Enterprise- Contact sales for price.
ITQlick pricing score is 5.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Active Campaign. You can also find here pricing information from Active Campaign's website.
Pros
- Active Campaign uses detailed method of information collection, which means you will have tons of options in lead generation
- Numerous integrations
- Excellent customer support
- Equipped with marketing automation and templates
- Companies can haggle packages to some extent so you can improve and fix your packages according to your budget
Cons
- Lacks landing page builder
- CRM system needs improvement
- No free trial feature, which means you can't test the services
- Management features are somewhat lacking so accurate micro managing can be problematic at times, and learning to work with it is required
How it stacks up?
Access a head to head analysis of Active Campaign vs alternative software solutions.Frequently Asked Questions (FAQs)
Is Active Campaign right for you or your business?
ActiveCampaign can help small to large enterprises, from bloggers, agencies, e-commerce, SaaS, and higher education institutions. Its clients include SixtDivision, Beefy Marketing, The Morning Coach, and Softlayer.List of categories
List of features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.