Addvocate Review - why 3.4 stars?

Shlomi Lavi / updated: Dec 13, 2021

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What is Addvocate?

Social media management is a team job. Addvocate is a social media platform with an unique concept – have a platform that helps employees know the developments of the company or organization and even share relevant content.

Having your employees engaged with your social media efforts can be worthwhile. Think about it. What if your employee harms your brand reputation by posting the wrong content?

Without an app like Addvocate, it becomes difficult to keep a tab on the activity of all your employees concerned with your social media management. Launched in 2011, this app makes the job easy by helping you keep a check on who (employee) is saying what about your brand.

Who is it best for?

Addvocate helps you manage your employees and provide them with inputs to share the necessary info about the company on their social media accounts, enhancing the brand image. Even if you are a start-up organisation with 10 people working under you or less, Addvocate would be the best choice if you are looking for keeping a track on the social voices regarding your brand.

Employees have to install a simple plugin and then the marketing team can recommend content to share while employees themselves can inform the marketing team of things they feel worth sharing.

Main features and functionalities

Addvocate is good in personalising your brand management on social front as it enables your employees to interact with customers. It helps you draft messages and hand them over to employees. It also ensures that only authorised employees have access to your brands Tweets and Facebook pages.

Creating Tweets and Posts on daily basis is easy and provides detailed analytics as to the content being shared, the number of clicks as well as understand your employees’ social voice. It’s simple. When it comes to promoting your brand, increasing sales and bringing in more ROI, Addvocate goes a long way.

In order to ensure only appropriate content is shared, Advocate offers you the Moderation feature. Its built-in analytics do a good job of allowing to track, measure and optimize your marketing efforts. Integrated analytics feature helps you to create only relevant content which draws maximum audience to your brand.

What is the actual cost?

Price- Onetime payment. Paid plan starts at $5 a user. Platforms- Desktop, Mobile.

ITQlick pricing score is 3.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Addvocate.

Pros

• The pricing supports even smallest organisations
• Friendly design to boost co-worker engagement
• Ability to recognize extremely well performing employees
• Uniform brand messaging through moderated content
• Creative idea that can be useful for businesses

Cons

• Supports only Chrome extension
• Gamification Option is good, but could be more extensive to include contests and games
• Only limited to Facebook, Twitter and LinkedIn
• Has a learning curve at first, though it doesn’t take too much time to get hold of the platform

How it stacks up?

Access a head to head analysis of Addvocate vs alternative software solutions.

Frequently Asked Questions (FAQs)