Adobe Audience Review - why 3.7 stars?

Adobe Audience Manager Review
ITQlick Score: 77/100
ITQlick Rating:
Pricing: 5.6/10 - average cost
Category: Data Management -> Adobe Audience review
Ranking:Ranked 16 out of 111 Data Management systems
Company: Adobe systems
Typical customers: Medium and large size businesses
Platforms: Desktop, Cloud
Links: Adobe Audience pricing, Adobe Audience alternatives
Shlomi LaviShlomi Lavi / updated: Mar 01, 2022

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What is Adobe Audience?

Adobe Audience Manager is a cloud-hosted data management software system that helps advertisers & publishers to get informed and actionable views, develop audience segments, as well as sell to the target audience. It allows marketers to understand the audience completely through its centralized database that collects all possible data about the audience.

The core features of Adobe Audience Manager include data collection & centralization, data management & segmentation, targeting & optimization, and more. Adobe Audience Manager is a product of Adobe Company in the US.

The data collection & centralization feature offer unlimited file transfers, retroactive trait creation, intelligent device graphing, API support and more to ensure smooth data collection. The system offers online, Business Hours, and 24/7(Live rep) support to its users.

Who is it best for?

The typical customers include the following business size: Medium and large size businesses.

What is the actual cost?

ITQlick pricing score is 5.6 out of 10 (10 is most expensive). Access ITQlick pricing guide for Adobe Audience.

How it stacks up?

Access a head to head analysis of Adobe Audience vs alternative software solutions.
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Review

Frequently Asked Questions (FAQs)

Is it the best Data Management system?

Adobe Audience is ranked 16 out of 111 software in their category (Data Management systems).

How they are rated on ITQlick?

The rating of Adobe Audience is 3.7 stars out of 5 and the total score is 77 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Adobe Audience makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Adobe Audience can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Adobe Audience and alternatives?

The most popular alternatives to Adobe Audience in 2024: Akula Verivo, Informatica B2B Data Transformation, Arcsight Logger, Endeca, Business Rules. Access the complete competitors analysis here - Adobe Audience VS Data Management Software alternatives.

Is Adobe Audience right for you or your business?

Adobe Audience Manager offers data management solution for advertisers & publishers as well as marketer. The system best works with any business size ranging from small businesses to large enterprises. Companies in any industry including financial services, software, manufacturing, wholesale and distribution, healthcare and more, can use this software.

List of categories

Marketing
Digital Advertising

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.