Adobe Campaign Pricing Guide (Feb 2022)

Adobe Campaign Review
ITQlick Score: 79/100
ITQlick Rating: (4.3/5)
Pricing: 6.8/10 - high cost
Category: Email Marketing -> Adobe Campaign -> Adobe Campaign pricing
Ranking:Ranked 48 out of 138 Email Marketing systems
Company: Adobe
Pricing: starts at $10 per month
Typical customers: Medium and large size businesses
Platforms: Desktop, Mobile
Links: Adobe Campaign review, Adobe Campaign alternatives
Shlomi LaviShlomi Lavi / Feb 10, 2022

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Is Adobe Campaign expensive?

Adobe Campaign is more expensive than the industry average.

When comparing Adobe Campaign to their competitors, on a scale between 1 to 10 (10 is the most expensive to implement), Adobe Campaign is rated 6.8. Adobe Campaign offers few flexible plans to their customers with the basic cost of a license starting from $10 per month. Read the article below in order to calculate the total cost of ownership (TCO), which includes: customization, data migration, training, hardware, maintenance, upgrades, and more.

You can leave your contact information with us to get a free custom quote with a breakdown of cost for your business needs.

Email Marketing Software Price Range

Most email marketing products in the market are priced on a monthly basis. Also, the number of user accounts, subscribers, and active emails are usually used to determine their price points. However, the price ranges for email marketing software can be broken into three tiers, starting from $0 to $15, $15 to $40, and then $40 and above. Note that these are the entry-level price points gotten from the vendors websites; hence, premium plans with more robust features will cost more.

In addition, email marketing software vendors target different organization sizes; hence different business sizes can expect different prices:

  • Small Businesses can expect to pay within the range of $0 to $20 for an email marketing software. For example, FireDrum Email Marketing pricing starts from around $4 per month based on number of unique contacts, while GetResponse pricing starts from $15 per user monthly. Another example is OmniSend, which starts from $16 per month, based on the number of users.
  • Medium-sized Businesses can expect to pay within the range of $20 to $55 for an email marketing software. For example, Freshmarketer pricing starts from around $49 per month, Remarkety pricing from $25 per month, and HubSpot Marketing Hub pricing from $50 per month.
  • Large Businesses can expect to pay between the range of $55 to $150 monthly for an email marketing software, although some products can go up to $999 per month and include more user accounts as opposed to one. For example, Maropost pricing starts from $500 per month, SendLane costs about $99 per month and Act-On cost price starts from around $900 per month for a number of set user accounts. However, some vendors may require extra fees for installation and onboarding. Meanwhile, some vendors do not disclose their pricing so as to enable them to adjust their prices based on the need of their customers.

Some free Email Marketing Software products are entirely free to use and access all their features, while others only have feature-limited plans, which are mostly for small businesses. For example, MailJet has a free version, while its premium version starts from $9 per 30,000 emails monthly. Another example is Gmail, an 100% free app from Google.

Email marketing apps for MacOS users have their price points sit within the range of $0 to $15 and $15 to $60. For example, MaxBulk Mailer pricing starts from around $39 for a one-time fee per user, Send Social Media from $59 per user monthly, and ROUTEE for a one-time fee of $0.01 based on usage.

What is the cost for Email Marketing implementation?

When it comes to selecting Email Marketing system, buyers are primarily concerned about the cost. In fact, it is the cost that determines whether a potential buyer would go with the product. True, there is no one-size-fits-all formula to determine the “worth” of a business application, but as a software buyer, you want to make sure you get the best value for your money, without having to dig a big hole in your pocket.

Understanding the exact price of a Email Marketing system isn't easy as the overall cost of software includes the cost of a license, subscription fees, training, customization, hardware, maintenance, support, and other related services. It's essential to take into account all of these costs to gain an understanding of the system's "total cost of ownership."

What are the typical Email Marketing pricing models?

There are primarily three common pricing models – Perpetual License, Subscription, and Commercial Open Source.

  • Subscription/Software-As-A-Service: - Relevant for Adobe Campaign
    Under this pricing model, the system is accessed over the internet, as opposed to installed on-premises. The payment is made either on a per user basis or subscription basis. Ideally, customers are required to pay a recurring monthly fee until a specific period for using the tool. Subscription pricing model is more common with Software-as-a-Service (SaaS) apps.
  • Upfront cost for customization and integration is less compared to perpetual license cost because there is not much flexibility with SaaS systems in this area.
  • Recurring cost is greater as customers are required to make monthly payments as a subscription fee. Additionally customers using premium support services must pay an extra fee.
  • All in all, the total cost of ownership in the both cases is almost the same and may span over a period of 7-10 years, though you may have to pay a higher perpetual license fee upfront. The total cost may vary from starter to mid range to enterprise level apps in both cases.
  • Perpetual license: - Relevant for Adobe Campaign
    A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the tool or other intellectual property on-premises for a fixed term.
  • Upfront cost involves the fee for installation, customization, and integration with existing systems, besides perpetual license fee.
  • Recurring cost is low in this pricing model and may include the cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.
  • Commercial open source: Not relevant for Adobe Campaign
    The customer can acquire the system free of cost without having to incur any upfront license fee. As a customer, you’re solely responsible for the ongoing maintenance, upgrading, customization, and troubleshooting of the application to meet your specific needs. You are on your own for providing end-user support, since you are not locked in with a vendor-supplied system solution.

How much would it cost to customize Adobe Campaign? (and is it relevant)

If you need specific features in your system catering to your specific business requirements, the vendor will charge customization cost, depending on your needs and feature requirement. Ideally customization cost is more complex to calculate compared to licensing cost.

Some apps allow you to easily combine data from multiple sources, without any complicated query requirements, while some others can be embedded into different applications to provide enhanced reporting. If you seek products that support customizable dashboards and predictive analysis to identity possible trends and facilitate decision making, you may have to pay higher for all the customization features.

Additionally, the following factors may affect the cost of customization:
  • User interface changes
  • Configurable dashboards
  • Data elements required for tracking
  • Forms to collect additional data
  • Dashboard, management and operational reports that are needed.
  • Workflows and how complex they are
  • Forms to collect additional data
Here are some questions to answer: How much customization is needed? How many systems do you want to integrate to? Does your company work like industry standards or does it have its own customized processes? What kind of special reports are needed?

In order to calculate the cost of customization you can use the following estimates:

  • Minimal customization - integrate with 1-2 systems: $2,500
  • Standard customization - integrate with 3-5 systems: $10,000
  • Fully customized system - integrate with more than 5 systems: $25,000

What is the data migration cost of Adobe Campaign? Relevant for Adobe Campaign

Most companies opt for data migration services from a vendor, which raises the cost of product ownership. If you choose to transfer data on your own, you can avoid paying the cost of data migration.
Data migration cost depends on the amount of data to be transferred, your current software, availability of migration tools, complexity of data, and gaps between the existing system and the new system.

If your data is stored in Excel spreadsheets, then it may incur you a lot of time and money to migrate data from Excel.
By involving a business services provider in data migration, you are asking them to offer additional services, for which you may have to pay extra.

As a rule of thumb the cost of data migration depends on how many records you want to migrate. Records can include the number of customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

  • 1,000 records: $500
  • 10,000 records: $2,500
  • 100,000 records: $10,000
  • 1,000,000+ records: $25,000

What is Adobe Campaign's cost of training? Relevant for Adobe Campaign

As a buyer, you are required to pay extra for in-person training, though some vendors offer web-based solutions as part of the package. The cost may involve end-user training, video/self, group, department, and training the super users.

The cost is mainly derived from the approach that you select for your organization:
  • End-user training
  • Group/Department
  • Video /self
  • Train the trainer/super user

Here are some questions to answer: How many groups (different departments, usages, type of users) are needed?

In order to calculate the cost you can use the following estimates:

  • 1-2 Sessions: $500
  • 3-4 Sessions: $1,500
  • 5-7 Sessions: $2,500
  • 8-10 Sessions: $5,000

How Adobe Campaign pricing compares to alternative Email Marketing solution?

When comparing Adobe Campaign to alternative systems, on a scale between 1 to 10 Adobe Campaign is rated 6.8
The two main competitors of Adobe Campaign include ZeroBounce and InboxHit. ZeroBounce is a cloud-based email marketing solution just like Adobe Campaign. Adobe Campaign is a product of Adobe which is a company based in the United States while ZeroBounce is a product of Hertza which was developed in 2015 also in the United States.

ZeroBounce offers support online and via a 24/7 live rep whereas Adobe Campaign offers online support only. Adobe Campaign offers training via documentation only unlike ZeroBounce which offers training via documentation and live online. ZeroBounce has a free trial and a free version, but Adobe Campaign doesn’t.

Both InboxHit and Adobe Campaign are cloud-based email marketing solutions. Adobe which is a company based in the United States is the vendor of Adobe Campaign software, and on the other hand, InboxHit is a product of SIGLOTECH which was founded in 2018 in Spain.

Adobe Campaign offers support online, but InboxHit offers support both online and via a 24/7 live rep. InboxHit offers training via documentation, webinars, live-online and in-person but Adobe Campaign offers training via documentation only.

How can the team at ITQlick help?

The science of TCO (total cost of ownership) may not be easy to calculate. If you seek to get detailed info about the TCO, get in touch with ITQlick experts. Contact us today and get up to date, detailed quotes.


Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.