Adobe Experience Review - why 3.1 stars?

Shlomi Lavi / updated: Mar 20, 2022

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What is Adobe Experience?

Adobe Experience Manager is adigital asset management solution that can help users to create, optimize and manage digital customer experience across multiple channel including mobile apps, web, communities and digital forms. The software can help users to develop and deploy customer experiences across in-person and online interactions.

Adobe, the company behind Adobe Experience Manager, was founded back in 1982 and is popular for providing digital media and digital marketing solutions.

Who is it best for?

Adobe Experience Manager is suitable for large enterprises including manufacturing, retail, IT, healthcare and telecommunication industries that are looking for a way to create and manage digital customer experiences across multiple channels. Lenovo, Symantec and Sony are some of the clients of Adobe Experience Manager.

Main features and functionalities

Adobe Experience Manager can help users to deliver and create relevant mobile apps and websites quickly, manage videos, images or other assets, create a large communities or create engaging conversations in social properties, integrate enterprise-level forms, create marketing campaign and more. Other notable features are: centralized team collaboration, profile management, dynamic tag management, mobile services, third party integrations and asset management features.

What is the actual cost?

The cost of license starts at $100,000 per license. ITQlick pricing score is 3 out of 10 (10 is most expensive). Access ITQlick pricing guide for Adobe Experience. You can also find here pricing information from Adobe Experience's website.

Pros

• Adobe Experience Manager offers ready-made and easy to use sales channel for users
• Adobe Experience Manager supports creating digital customer experiences across every channel possible
• The digital asset management solution’s analytics offer both in-app analytics with real-time update and lifecycle analytics

Cons

• Adobe Experience Manager can be difficult to use for small organizations that are not ready to invest for required resources
• Adobe Experience Manager is quite expensive comparing to other similar web content management tools
• The digital asset management solutionrequires advanced planning and strategy to get the best out of this software

How it stacks up?

Access a head to head analysis of Adobe Experience vs alternative software solutions.

Frequently Asked Questions (FAQs)