Adobe Target - Top Competitors (Feb 2023)

Adobe Target Review
ITQlick Score: 88/100
ITQlick Rating:
Pricing: 5.6/10 - average cost
Category: Marketing -> Adobe Target review -> Adobe Target competitors
Ranking:Ranked 25 out of 641 Marketing systems
Company: Adobe systems
Typical customers: Medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: Adobe Target review, Adobe Target pricing guide
Shlomi LaviShlomi Lavi / updated: Feb 28, 2023

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Adobe Target vs. Alternatives in 2023

Here are five alternatives to Adobe Target Marketing Software, along with a comparison of their features, pricing, vendor size, customer type, and cost of implementation:

  1. Optimizely: Optimizely is an A/B testing and personalization platform that helps businesses optimize their websites and apps. Like Adobe Target, Optimizely offers personalization, A/B testing, analytics and reporting, and seamless integration with other marketing tools. Optimizely is geared towards small and medium-sized businesses, with pricing starting at $50 per month. However, the cost of implementation can be higher compared to Adobe Target due to its complexity.

  2. Google Optimize: Google Optimize is a free A/B testing and personalization platform that integrates with Google Analytics. Google Optimize offers similar features to Adobe Target, including personalization, A/B testing, and analytics and reporting. Google Optimize is ideal for small businesses and startups who want to dip their toes into A/B testing and personalization, but it may not offer the same level of customization and scalability as Adobe Target.

  3. Monetate: Monetate is a personalization platform that helps businesses create customized experiences across channels. Like Adobe Target, Monetate offers personalization, A/B testing, analytics and reporting, and seamless integration with other marketing tools. Monetate is geared towards larger enterprises, with pricing starting at $50,000 per year. The cost of implementation may also be higher compared to Adobe Target.

  4. Dynamic Yield: Dynamic Yield is an AI-powered personalization platform that helps businesses create personalized experiences across channels. Like Adobe Target, Dynamic Yield offers personalization, A/B testing, analytics and reporting, and seamless integration with other marketing tools. Dynamic Yield is geared towards medium and large-sized businesses, with pricing starting at $40,000 per year. The cost of implementation may also be higher compared to Adobe Target.

  5. Evergage: Evergage is a personalization platform that helps businesses create customized experiences across channels. Like Adobe Target, Evergage offers personalization, A/B testing, analytics and reporting, and seamless integration with other marketing tools. Evergage is geared towards small and medium-sized businesses, with pricing starting at $10,000 per year. The cost of implementation may be lower compared to Adobe Target, but the level of customization and scalability may also be limited.

In terms of vendor size, Adobe is one of the largest and most established marketing software vendors, with over 22,000 employees worldwide. However, each of the alternatives mentioned above has a solid customer base and a reputation for innovation in their respective niches.

In terms of customer type, Adobe Target and its alternatives serve businesses of all sizes and industries, from small startups to large enterprises. However, pricing and level of customization may vary depending on the size and complexity of the business.

In terms of cost of implementation, this can vary widely depending on the size and complexity of the business, as well as the specific features and integrations required. Adobe Target and its alternatives may require significant investment in terms of time, resources, and expertise to set up and implement effectively.

Overall, Adobe Target and its alternatives offer similar features and capabilities for personalization, A/B testing, analytics and reporting, and seamless integration with other marketing tools. The main differences lie in pricing, vendor size, customer type, and cost of implementation, which should be considered carefully when choosing a marketing software solution for your business.

Adobe Target's Free Alternative

One such alternative is VWO (Visual Website Optimizer). This platform offers A/B testing, heatmapping, and personalization capabilities, as well as integration with a variety of third-party tools. It also offers an easy-to-use visual editor that allows businesses to make changes to their website without requiring technical expertise.

Adobe Target Best Alternative for Small Business

Freshmarketer is a marketing automation platform that offers A/B testing, personalization, and targeting capabilities. It also includes email marketing, CRM integration, and analytics features. Freshmarketer is a good option for small businesses that want an all-in-one solution for their marketing needs. It also offers a free plan with limited features, making it accessible to businesses with limited budgets.

Adobe Target alternatives - for small & large Business

Here are the top 4 alternatives to Adobe Target that are worth checking out: Flashtalking for SMBs, AdsWizz for large size business, ClearView Social for growing companies, and Google AdMob for low budget organizations.

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
Adobe Ta...
ITQlick rating
4.8/5
Score
88/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
Best for SMBs
Flashtalking
ITQlick rating
3.9/5
Score
92/100
Pricing
5.6/10
License pricing
Pricing not available
Functionality
3
Best for Enterprise
AdsWizz
ITQlick rating
4.9/5
Score
92/100
Pricing
6/10
License pricing
Pricing not available
Functionality
4
Growing
ClearVie...
ITQlick rating
4.7/5
Score
91/100
Pricing
3/10
License pricing
$300 per month
Functionality
3
Free version
Google A...
ITQlick rating
3.7/5
Score
82/100
Pricing
6/10
License pricing
Has a free version
Functionality
3

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.