AdRoll Review - why 3.7 stars?

AdRoll Review
ITQlick Score: 86/100
ITQlick Rating:
Pricing: 4.6/10 - average cost
Category: Marketing Automation -> AdRoll review
Ranking:Ranked 9 out of 107 Marketing Automation systems
Company: AdRoll
Pricing: starts at $19 per month
Typical customers: Medium and large size businesses
Platforms: Desktop, Mobile, Cloud
Links: AdRoll pricing, AdRoll alternatives
Shlomi LaviShlomi Lavi / updated: Sep 02, 2022

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What is AdRoll?

AdRoll is a cloud-based marketing automation software that is designed to assist businesses to compete online as well as promote growth. This software is widely used by businesses with an online presence as well as e-commerce. AdRoll handles social media management as well as e-mail advertising tasks which accelerate the growth of the business as well as create brand awareness by reaching out to the masses.

With this software, brands and companies have so far been able to better their marketing structures and efforts, as well as to measure productivity. Adroll is a product of AdRoll Group, which is a company that was founded in 2007 in the United States. Over the years, the company has grown and opened up offices in other parts of the world such as Dublin in Ireland and Sydney in Australia.

Who is it best for?

The typical customers include the following business size: Medium and large size businesses.

What is the actual cost?

AdRoll pricing is based on two bundles – Marketing & Ads Plus and Ads Only – and the estimated number of monthly unique website visitors. Pricing is billed annually or monthly. For Ads Only, pricing is based on a pay-as-you-go model, but AdRoll does not disclose its details.

Marketing & Ads Plus pricing starts at $36/month for 1,000 visitors, $72/month for 2,000 to 5,000+ visitors, $135/month for 10,000+ visitors, $225/month for 15,000 – 25,000+ visitors, and $315/month for 30,000+ visitors.

ITQlick pricing score is 4.6 out of 10 (10 is most expensive). Access ITQlick pricing guide for AdRoll. You can also find here pricing information from AdRoll's website.

Pros

  • AdRoll pricing is cost-friendly compared to some of its top competitors
  • The platform has powerful features that help marketing teams achieve success
  • AdRoll is easy to set up and use

Cons

  • The software does not support landing pages and form builders like some of its top alternatives in the marketing automation niche
  • Setting up campaigns can be somewhat challenging for new users

How it stacks up?

Access a head to head analysis of AdRoll vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
AdRoll
ITQlick rating
3.7/5
Score
86/100
Pricing
4.6/10
License pricing
$19 per month
Functionality
3
Review
Compare
VisitorTrack
ITQlick rating
3.7/5
Score
92/100
Pricing
3.2/10
License pricing
$199 per month
Functionality
6
Ensighten
ITQlick rating
4.9/5
Score
90/100
Pricing
5/10
License pricing
Pricing not available
Functionality
3
Teradata
ITQlick rating
3.2/5
Score
89/100
Pricing
5.2/10
License pricing
Pricing not available
Functionality
6
Zeta Glo...
ITQlick rating
4.4/5
Score
89/100
Pricing
5.4/10
License pricing
Pricing not available
Functionality
5

Frequently Asked Questions (FAQs)

Is it the best Marketing Automation system?

AdRoll is ranked 9 out of 107 software in their category (Marketing Automation systems).

How they are rated on ITQlick?

The rating of AdRoll is 3.7 stars out of 5 and the total score is 86 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, AdRoll makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access AdRoll on your mobile/smart phone.

What should we ask during a demo session?

Differences between AdRoll and alternatives?

The most popular alternatives to AdRoll in 2023: VisitorTrack, Ensighten, Zeta Global, Teradata Integrated Marketing Management, Pardot . Access the complete competitors analysis here - AdRoll VS Marketing Automation Software alternatives.

Is AdRoll right for you or your business?

AdRoll is a marketing automation solution for eCommerce stores, retail, and other businesses in several industries, such as health & wellness, clothing & accessories, food & beverages, etc. Lounge, Topo Designs, and Exploding Kittens are some noteworthy clients that use AdRoll.

List of categories

Marketing
Digital Advertising

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.