Adthena Review - why 5 stars?

Adthena Review
ITQlick Score: 87/100
ITQlick Rating: (5/5)
Pricing: 4.8/10 - average cost
Category: CI: Competitive Intelligence -> Adthena
Ranking:Ranked 4 out of 8 CI: Competitive Intelligence systems
Company: Adthena
Typical customers: SMBs
Platforms: Desktop, Cloud
Links: Adthena pricing, Adthena alternatives

Shlomi LaviShlomi Lavi / updated: Apr 09, 2022

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What is Adthena?

Adthena is a cloud-based competitive intelligence solution that empowers brands from all industries to acquire more customers, and reach their full digital potential. Designed for medium-sized businesses and large enterprises, Adthena uses an artificial intelligence feature that provides a dynamic view of the market.

The marketing model is made unique for each of its customers representing the entire layout of the user business. Its patented Machine Learning technology provides the comprehensive data scope and quality required to assess competitive opportunities at scale, without limitations.

Adthena is the company that develops the Adthena software. The company is based in the United Kingdom. The company has won awards such as the drum search awards and many others.

What is Adthena rating?

The rating of Adthena is 5 stars out of 5 and the total score is 87 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who uses Adthena?

The typical customers include the following business size: SMBs.

Is Adthena the best CI: Competitive Intelligence system?

Adthena is ranked 4 out of 8 software in their category (CI: Competitive Intelligence systems).

Who are their main alternatives?

The two major competitors of Adthena are Zignal Enterprise and Omnia Pricewatch. While Adthena is cloud-based, Zignal Enterprise is both cloud-based and on-premise. Adthena is designed to work properly in medium-sized businesses and large enterprises while Zignal Enterprise is designed to work perfectly in small-sized businesses, medium-sized businesses, and large enterprises.

Adthena is fitted with an artificial intelligence feature that provides dynamic marketing models a feature that is lacking in Zignal Enterprise. Based on the available online reviews, Zignal is rated 4.5 while Adthena is rated 4.8. Omnia Pricewatch is an on-premise software while Adthena is a cloud-based software.

Adthena is designed for operations in medium-sized businesses and large enterprises, unlike Omnia which is developed to work in small-sized businesses, medium-sized businesses, and large enterprises. The artificial intelligence feature in Adthena makes it support business growth more than Omnia since it provides customers with different advertising models. According to most online reviews, Adthena has ratings of 4.8 while Omnia has ratings of 4.0.

What is the cost of Adthena?

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 4.8 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Adthena

What should you ask Adthena during a demo session? (65 questions)

Schedule a demo with Adthena and access 65 must ask questions for the vendor while watching Adthena in action. Visit the vendor's website here.

Where Adthena is used?

Adthena is suitable for operations in medium-sized businesses as well as large enterprises. Adthena can be used across various industries such as manufacturing, advertising, insurance, and construction among others. Some of the known customers include Mazda, River Island, and William Hill among others.

List of categories

Marketing
Digital Advertising

Adthena Vs. Alternatives

ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Adthena
ITQlick rating
5/5
Score
87/100
Pricing
4.8/10
License pricing
Pricing not available
Functionality
3
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iSpionage
ITQlick rating
4.1/5
Score
91/100
Pricing
5/10
License pricing
$59 per month
Functionality
3
Manzama
ITQlick rating
4.5/5
Score
90/100
Pricing
6.8/10
License pricing
Pricing not available
Functionality
3
Adbeat
ITQlick rating
4/5
Score
88/100
Pricing
4/10
License pricing
$249 per month
Functionality
3
Review
Zignal
ITQlick rating
3.8/5
Score
82/100
Pricing
6/10
License pricing
$18,000 per year
Functionality
3
Review
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.