AppFolio Review - why 4.5 stars?

AppFolio Property Manager Review
ITQlick Score: 95/100
ITQlick Rating: (4.5/5)
Pricing: 3/10 - low cost
Category: Property Management -> AppFolio
Ranking:Ranked 3 out of 124 Property Management systems
Company: AppFolio
Pricing: starts at $280 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: AppFolio pricing, AppFolio alternatives

Shlomi LaviShlomi Lavi / updated: Apr 29, 2021

We publish unbiased reviews, our opinions are our own and are not influenced by payments from advertisers. Learn more in our advertiser disclosure.

What is AppFolio?

Appfolio is a web-based property management software that helps users to manage their businesses properly by offering accounting and management help. The online property management software is designed according to the needs of property managers that can help users to find better residents faster, help them to manage property management tasks by creating routines and dividing them in small parts, can offer influential accurate accounting and automatic data migration. The software is built completely from scratch after taking suggestions from residential property managers to offer exactly what a property management software should offer.

Chief Strategist Klaus Schauser is one of the founders of Appfolio among the other former Expertcity/CitrixOnline engineers. The Santa Barbara-based startup is also known for products like Appfolio SecureDocs and RentApp.

What is AppFolio rating? ()

The rating of AppFolio is 4.5 stars out of 5 and the total score is 95 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are AppFolio's typical customers?

The web-based property management software is best for medium and small business owners. Users can use this software to post vacancy notices automatically on third-party sites like, Craiglist, Zillow, etc.

It can collect rent from residents online which is an integrated in Appfolio. Their client list includes Moore Property Management Inc, Walters Home management, Carefree property management, inc.

Is AppFolio the best Property Management?

AppFolio is ranked 3 out of 124 software in their category (Property Management systems).

What are their main features and functionalities?

Appfolio can help you to attract better residents and can make their life easier by offering online rent submission feature. It is important that your residents get to stay in their apartments comfortably and this free web-based property management software can help you to do just that. All the accounting will be done by this software and all your staff will be able to use this software. The software offers ongoing support and training for all your staff which means almost anybody can use this easy-to-use software.

If you are using another system to handle all the data, the app will offer automated data migration to move all your precious data from your old system to Appfolio. It doesn’t require any extra hardware costs, can be used from anywhere and can export data to a single Excel file whenever you want it. Other notable features are: you can create different portal’s for your apartment owners from where they can download owner statements whenever they want, search for contact name, phone number or address just like you search in Google, let people apply for renting an apartment online and pay their fee via credit card, carry the app with you by downloading the Android/iOS version.

What are AppFolio's pros? (5 Pros)

  • This software doesn’t include any hidden fee and users can try it for free
  • Appfolio supports posting vacancies to third-party sites right from the software
  • It offers both Android and iOS app which means you get to carry this software around with you
  • AppFolio allows residents to pay their rents or other fees via credit card online
  • AppFolio supports creating owner portals for all your residents to let them handle their owner statements easily

What are AppFolio's cons? (2 cons)

  • The accounting reports and other data created by Appfolio are not very customizable
  • The transactions done with this software can take too much time comparing to other transactions we do online

Who are their main alternatives?

The main competitors for AppFolio Property Manager include Propertyware and Property Solutions.

Propertyware is a cloud based solution for property management. It includes an online customer portal with which to share information on leasing contracts, online payments, service requests as well as policies & procedures. There is a marketing module to develop leads and convert them to tenants for available properties, as well as screening services to validate them before completion of formalities.

Administration features include document management, property & moving inspections, insurance as well as service work orders.

Appfolio Property Manager in comparison provides a solution with many of the same features. However it also has RentMatch which can compare rentals in a geographical location so that competitive leasing rates can be given. Additionally utility billing can be integrated for charging to tenants along with rental invoices, with a full accounting system to manage financial transactions as well.

Then there is Property Solutions which includes accounting, leasing as well as marketing management.

There is also a facilities management module for maintenance services, and purchasing to handle equipment, parts and suppliers. Additionally the software has a Pricing Portal that utilizes analytics to determine the best leasing rates for the properties under management. Another unique feature is its Parcel Alert service which can route incoming packages to the right resident from one central location.

While Appfolio Property Manager does not address these features at the moment, it is set up to handle commercial property & student based housing as well. Additionally the product includes a contact center to handle service requests and track status.

What is the cost of AppFolio?

The cost of license starts at $280 per month. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 3 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for AppFolio

What should you ask AppFolio during a demo session? (65 questions)

Schedule a demo with AppFolio and access 65 must ask questions for the vendor while watching AppFolio in action. Visit the vendor's website here.

AppFolio's list of categories:

Facilities Management
Property Management
Property Management - Apartment
Lease Management
Property Management - Rental Property

AppFolio's list of features:

Automatic Data Backup
Automatic Property Mapping
Customizable Applications
Easy Data Migration
Email Owner Statements
Events Calendar
Excel Export
File Management
File Storage
Maintenance Overview
Message Boards
Mobile Inspections
Move Management
Online Leasing
Online Rental Applications

AppFolio Vs. Alternatives

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$280 per month
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$25 per month

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.