AppFolio Review - why 4.5 stars?

AppFolio Property Manager Review
ITQlick Score: 95/100
ITQlick Rating: (4.5/5)
Pricing: 3/10 - low cost
Category: Property Management -> AppFolio
Ranking:Ranked 3 out of 124 Property Management systems
Company: AppFolio
Pricing: starts at $1.40 per unit/month
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: AppFolio pricing, AppFolio alternatives

Shlomi LaviShlomi Lavi / updated: Mar 09, 2022

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What is AppFolio and its features?

AppFolio is a cloud-based property management software designed for business and resident property management. The software comes with features such as;
  • Communication and Service: This feature offers a solution to gratify the preference of customers by creating an online portal with easy access to actions.
  • Accounting and Reporting: This feature gives accounting insight to users towards boosting accuracy and increased productivity.
  • Maintenance and Operations: This feature enables users to quickly resolve maintenance issues, manage utility and carry out inspections.
  • Staffing and Training: This feature helps solve the hectic problem hiring of new staff and further fosters the improved staff-to-unit ratio.
  • Management and Growth: This feature provides insight towards facilitating business growth with clarity on business visions and missions.
AppFolio was founded in 2006 and is headquartered in Santa Barbara, CA, United States. The company accommodates of staff force of up to 5000 employees.

What is AppFolio rating?

The rating of AppFolio is 4.5 stars out of 5 and the total score is 95 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Who uses AppFolio?

The web-based property management software is best for medium and small business owners. Users can use this software to post vacancy notices automatically on third-party sites like, Craiglist, Zillow, etc.

It can collect rent from residents online which is an integrated in Appfolio. Their client list includes Moore Property Management Inc, Walters Home management, Carefree property management, inc.

Is it easy to use?

Yes, AppFolio makes it fairly easy to use. This product is user friendly and intuitive.

Is AppFolio cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently AppFolio can't be accessed on mobile, you would need to access it from your computer.

Is AppFolio the best Property Management system?

AppFolio is ranked 3 out of 124 software in their category (Property Management systems).

What are their main features and functionalities?

Appfolio can help you to attract better residents and can make their life easier by offering online rent submission feature. It is important that your residents get to stay in their apartments comfortably and this free web-based property management software can help you to do just that. All the accounting will be done by this software and all your staff will be able to use this software. The software offers ongoing support and training for all your staff which means almost anybody can use this easy-to-use software.

If you are using another system to handle all the data, the app will offer automated data migration to move all your precious data from your old system to Appfolio. It does not require any extra hardware costs, can be used from anywhere and can export data to a single Excel file whenever you want it. Other notable features are: you can create different portal for your apartment owners from where they can download owner statements whenever they want, search for contact name, phone number or address just like you search in Google, let people apply for renting an apartment online and pay their fee via credit card, carry the app with you by downloading the Android/iOS version.

What are AppFolio's pros? (5 Pros)

  • The software has loads of rich features
  • The software can accommodate thousands of units
  • AppFolio is constantly evolving and updated
  • AppFolio allows residents to pay their rents or other fees via credit card online
  • AppFolio supports creating owner portals for all your residents to let them handle their owner statements easily

What are AppFolio's cons? (5 cons)

  • The layouts of the properties financial statement in AppFolio can be difficult to understand
  • The transactions done with this software can take too much time comparing to other transactions we do online
  • The user-interface of AppFolio looks difficult to use at first glance and can be a little bit complex for people with less computer knowledge
  • No option to create a list of email address or similar lists of all the tenants living in the apartments
  • AppFolio doesn’t offer live report for most of the data, you have to generate a complete report to find any required info

Who are their main alternatives?

AppFolio competes with other property management systems such as Buildium, Entrata, and ResMan. We will compare these software systems in some specific aspects below.
  • Functionality: AppFolio is considered optimal in its functionality. All its closest alternatives are feature-rich and share similarities in features such as Maintenance management, portfolio management, Lease Management, Property database, Residential property, etc. Entrata is lacking in the Property Database feature.
  • Customers/Industries: AppFolio targets diverse portfolios in residential, commercial properties, and community associations. Customers like Trilogy Real Estate Management, Reacor LTD, and 2B Living use AppFolio. Buildium targets portfolios in student housing, community associations, student housing, and residential properties. Entrata targets portfolios in property owners, property managers, and residents. Entrata has processed 45,396,284+ rent transactions. ResMan targets property managers, property accountants, property marketing, and property maintenance. ResMan has customers like RISE Residential and Indo Management.
  • Cost: AppFolio is cost-rated 1.5/5 (where 1-2 is low-cost and 4-5 is high-cost) which means that AppFolio is considered low-cost when compared to its closest alternatives. AppFolio starts at $1.40 per unit/month with a minimum monthly fee of $280. Buildium starts at $50 per month. The pricing information for Entrata and ResMan is unavailable on their respective official websites.
  • Cloud-Based/On-Premise: AppFolio and all its closest alternatives are cloud-based.
  • Popularity: AppFolio (founded in 2006) is the only publicly-traded company (Nasdaq: APPF) among its closest alternatives. Buildium (founded in 2004) is a privately held company. Entrata (founded in 2003) and ResMan (founded in 1999) are privately held companies. AppFolio is more popular.
  • Scalability: AppFolio can accommodate portfolios from residential to commercial properties and even community associations at large (no matter the market or size). Buildium can accommodate all portfolios and unit count whether you manage five doors or five thousand. Entrata can accommodate from property owners portfolios to manager and residential. ResMan can accommodate property managers, accountants, marketing, and maintenance.
  • Support: AppFolio and Buildium offer support features such as Email/Help desk, FAQs/Forum, Knowledge base, Phone support, and Chat. AppFolio does not have the 24/7 live rep feature. Entrata only offers Knowledge Base, Phone Support, and Chat support features. ResMan only offers Email/Help Desk, FAQs/Forum, and Phone support.

What is the cost of AppFolio?

AppFolio provides three (3) categories of pricing plans ranging from Residential, Community Association, and Commercial. The Residential pricing category offers a Core plan (designed for small to midsized portfolios) starting at $1.40 per unit/month with a minimum monthly fee of $280, and a Plus plan (designed for portfolio management) at $3 per unit/month with a minimum monthly fee of $1,500.

The Community Association category offers a single Core plan (design to manage your entire business) at $0.80 per unit/month with a minimum monthly fee of $280. The Commercial category offers a Core plan at $1.50 per unit/month (with a minimum monthly fee of $280) and a Plus plan at $3 per unit/month (with a minimum monthly fee of $1,500).

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 3 out of 10 (10 is most expensive). You can fine here the REAL total cost breakdown for AppFolio. You can also find here pricing information from AppFolio's website.

What should you ask AppFolio during a demo session? (65 questions)

Schedule a demo with AppFolio and access 65 must ask questions for the vendor while watching AppFolio in action. Visit the vendor's website here.

Where AppFolio is used?

AppFolio offers a single platform to manage diverse portfolios. Regardless of the mix, AppFolio can handle it with its management solutions to help its customers evolve their vision and scale their business from hundreds to thousands of units. AppFolio can fit diverse portfolios ranging from residential to community association, commercial properties, and investments management.

AppFolio fits customers with property management businesses like real estate management and property management firms. Examples of customers who use AppFolio are Chamberlin + Associates, The Apartment Company, Thomas D Walsh, Inc. Cap Management, Morgenson Reality Co., WYSE properties, etc.

List of categories

Facilities Management
Property Management
Property Management - Apartment
Lease Management
Property Management - Rental Property

List of features

Automatic Data Backup
Automatic Property Mapping
Customizable Applications
Easy Data Migration
Email Owner Statements
Events Calendar
Excel Export
File Management
File Storage
Maintenance Overview
Message Boards
Mobile Inspections
Move Management
Online Leasing
Online Rental Applications

AppFolio Vs. Alternatives

ITQlick rating
License pricing
ITQlick rating
License pricing
$1.40 per unit/month
ITQlick rating
License pricing
$50 per month
ITQlick rating
License pricing
$1 per unit/month
ITQlick rating
License pricing
$5.83 per month
ITQlick rating
License pricing
$45 per month


Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.