Apple Pay Review - why 4.7 stars?

Shlomi Lavi / updated: Mar 22, 2022

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What is Apple Pay?

Apple Pay is a cloud-based Retail and POS software designed to offer a secure and private way to pay for goods and services through iOS apps. The software comes with features such as:

• Setup In Seconds: Apple Pay is a breeze to set up. End-users can simply connect their credit or debit card to their iPhone Wallet app.
• Use Apple Cash with Apple Pay: Apple Pay powers Apple Cash, which functions similarly to a debit card and allows users to send and receive money directly from messages. Users can simply add their Apple Cash card to the Wallet app and transfer money to their brunch buddies.
• Protected Personal Data: When sellers make a purchase, Apple Pay employs a device-specific number and a one-of-a-kind transaction code. As a result, the credit card information is never kept on users devices or Apple servers. When payment is made, Apple never shares credit card information with retailers.
• Tap more, Touch less: Apple Pay operates directly from the iPhone of end-users, eliminating the need to touch buttons and terminals, handle cards, and exchange currency. As a result, their hands are cleaner and less likely to take up and transmit germs.
• Your Purchases Stay Private: When users make payments with a debit or credit card, Apple Pay does not save transaction information that can be used to identify them. The information is solely saved for troubleshooting, fraud prevention, and regulatory purposes when Apple Cash is used.

Apple Pay by Apple is a retail and POS software that started in 1976. The company is headquartered in Cupertino, California, United States. The company has a workforce of more than 10,000 employees.

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Who is it best for?

The typical customers include the following business size: Small, medium and large size businesses.

What is the actual cost?

The cost of license starts at $300 per license. ITQlick pricing score is 2.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Apple Pay. You can also find here pricing information from Apple Pay's website.

Pros

• Apple Pay enables users to pay in-app and in the browser
• Users will experience a seamless experience when using Touch ID or Face ID
• Users can do not have to input any of their business bank information into Apple Pay
• The Card registration process requires a few steps

Cons

• Apple pay does not work very well in all countries
• The software is exclusive to iOS and MacOS enabled hardware
• Not all retail outlets support the software yet

How it stacks up?

Access a head to head analysis of Apple Pay vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Apple Pay right for you or your business?

Apple Pay allows consumers to make secure purchases by holding their iPhones over near field communication (NFC) terminals Instead of using cash or cards at the checkout. Touch ID allows users to give all payment and shipping details with a single touch.