Aprimo Integrated Marketing Management Review - why 3 stars?

Shlomi Lavi / updated: May 31, 2022

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What is Aprimo Integrated Marketing Management?

Teradata Integrated Marketing Management is a marketing automation and management solution for businesses of all sizes. Its capabilities include marketing resource management, omni-channel marketing, digital marketing, and others. The software is a product of Teradata headquartered in Indiana, United States.

Who is it best for?

The software is a viable product for businesses of all sizes and a wide range of types. It can be used in such major industries as retail and wholesale, financial services, marketing and advertisement, healthcare and hospitality, and others. Some notable clients of the software include American Eagle, Virgin Limited Edition, and others.

Main features and functionalities

The software offers a variety of marketing resource management capabilities including proper allocation of fiscal and human resources, compliance with industry regulations and brand standards, measurement and optimization of marketing performance, enhanced accountability, generation of actionable reports, minimization of internal silos, and collaboration. It offers omni-channel marketing for delivering individualized in-bound and out-bound communications.

Teradata offers digital marketing capabilities through multiple channels and facilitates creation, testing, execution, and optimization of marketing campaigns through web, mobile, and socialmedia. It also offers detailed marketing analytics across marketing campaigns, platforms, geographies, and departments in order to built effective sales-generating marketing strategies.

What is the actual cost?

ITQlick pricing score is 5.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for Aprimo Integrated Marketing Management. You can also find here pricing information from Aprimo Integrated Marketing Management's website.

Pros

• Aprimo has tons of functionality
• The system can do nearly anything users need it to do
• The software is easy to use and configure

Cons

• Users suggest that the software needs to improve its Project scheduling and Resource planning

How it stacks up?

Access a head to head analysis of Aprimo Integrated Marketing Management vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Aprimo Integrated Marketing Management right for you or your business?

Aprimo Campaign is a good fit for marketing project managers looking for a platform that allows them to create their targeted customer lists, allocate offers to subsegments, and coordinate delivery to any marketing channel and other digital channels.