Aprimo Integrated Marketing Management Review - why 3 stars?

Aprimo Integrated Marketing Management Review
ITQlick Score: 88/100
ITQlick Rating: (3/5)
Pricing: 5.2/10 - average cost
Category: Project Management -> Aprimo
Ranking:Ranked 50 out of 779 Project Management systems
Company: Aprimo
Typical customers: Start up, Small business, Medium business
Platforms: Desktop
Links: Aprimo Integrated Marketing Management pricing, Aprimo Integrated Marketing Management alternatives

Shlomi LaviShlomi Lavi / updated: May 31, 2022

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What is Aprimo and its features?

Teradata Integrated Marketing Management is a marketing automation and management solution for businesses of all sizes. Its capabilities include marketing resource management, omni-channel marketing, digital marketing, and others. The software is a product of Teradata headquartered in Indiana, United States.

What is Aprimo Integrated Marketing Management rating?

The rating of Aprimo Integrated Marketing Management is 3 stars out of 5 and the total score is 88 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Who uses Aprimo Integrated Marketing Management?

The software is a viable product for businesses of all sizes and a wide range of types. It can be used in such major industries as retail and wholesale, financial services, marketing and advertisement, healthcare and hospitality, and others. Some notable clients of the software include American Eagle, Virgin Limited Edition, and others.

Is it easy to use?

Yes, Aprimo Integrated Marketing Management makes it fairly easy to use. This product is user friendly and intuitive.

Is Aprimo Integrated Marketing Management cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

No, currently Aprimo Integrated Marketing Management can't be accessed on mobile, you would need to access it from your computer.

Is Aprimo Integrated Marketing Management the best Project Management system?

Aprimo Integrated Marketing Management is ranked 50 out of 779 software in their category (Project Management systems).

What are their main features and functionalities?

The software offers a variety of marketing resource management capabilities including proper allocation of fiscal and human resources, compliance with industry regulations and brand standards, measurement and optimization of marketing performance, enhanced accountability, generation of actionable reports, minimization of internal silos, and collaboration. It offers omni-channel marketing for delivering individualized in-bound and out-bound communications.

Teradata offers digital marketing capabilities through multiple channels and facilitates creation, testing, execution, and optimization of marketing campaigns through web, mobile, and socialmedia. It also offers detailed marketing analytics across marketing campaigns, platforms, geographies, and departments in order to built effective sales-generating marketing strategies.

What are Aprimo Integrated Marketing Management's pros? (3 Pros)

  • Aprimo has tons of functionality
  • The system can do nearly anything users need it to do
  • The software is easy to use and configure

What are Aprimo Integrated Marketing Management's cons? (1 cons)

  • Users suggest that the software needs to improve its Project scheduling and Resource planning

Who are their main alternatives?

Aprimo Integrated Marketing Management competes with other project management systems like ActiveCampaign, Drip, and Pardot. We will compare these project management systems in some specific aspects below.
  • Functionality: Aprimo Integrated Marketing Management offers vital project management features like Dedicated Onboarding & Implementation Services, Turnkey Integrations, Reports & Dashboards, etc. Compared to its alternatives, features like Notifications and Reporting & Statistics are available in Aprimo Integrated Marketing Management and its mentioned alternatives. Forms Management is a feature available in Aprimo Integrated Marketing Management, ActiveCampaign, and Pardot but is unavailable in Drip.

    Task Management is available in Aprimo Integrated Marketing Management and ActiveCampaign but is lacking in Drip and Pardot. ActiveCampaign and Drip provide Contact Management and Content Management but lacking in Aprimo Integrated Marketing Management. Pardot also provides Contact Management. ActiveCampaign has capabilities like Landing Pages, Marketing Automation, and Email Marketing similar to Pardot. Email Templates, Subscription Forms, Segmentation, Site, Event Tracking, Campaign & Automation Reporting, Automations Map, and more are all available through ActiveCampaign.
  • Customer/Industries: Aprimo Integrated Marketing Management targets Financial Services, Life Sciences, Manufacturing, Consumer Goods, Technology, and Retail. Compared to its alternatives, ActiveCampaign targets Technology, Bloggers & Influencers, Education, Agencies, Small Businesses, Entertainment & Events, Travel & Hospitality, etc. Pardot by Salesforce targets Agriculture and Mining, Automotive, Business Services, Communications, Consumer Goods, Education, Energy, Financial Services, Government, Healthcare & Life Sciences.
  • Cost: The license cost information for Aprimo Integrated Marketing Management is unavailable. Drip starts at $19 per month with a free trial. ActiveCampaign starts at $9 per month on annual billing and $15 monthly with a free trial. Pardot starts at €1,250 per month for up to 10,000 contacts (billed annually). Pardot has a free trial.
  • Cloud-based/On-premise: Aprimo Integrated Marketing Management and its alternatives are cloud-based.
  • Scalability: Aprimo Integrated Marketing Management and its alternatives can accommodate organizations of all sizes.
  • Support: Aprimo Integrated Marketing Management offers support channels like Email/Help Desk, Phone Support, 24/7 (Live Rep), and Chat. Pardot and ActiveCampaign offer support channels like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. Drip offers an Email/Help Desk, FAQs/Forum, Knowledge Base, and Chat.

What is the cost of Aprimo Integrated Marketing Management?

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 5.2 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Aprimo Integrated Marketing Management

What should you ask Aprimo during a demo session? (65 questions)

Schedule a demo with Aprimo Integrated Marketing Management and access 65 must ask questions for the vendor while watching Aprimo Integrated Marketing Management in action. Visit the vendor's website here.

Where Aprimo Integrated Marketing Management is used?

Aprimo Campaign is a good fit for marketing project managers looking for a platform that allows them to create their targeted customer lists, allocate offers to subsegments, and coordinate delivery to any marketing channel and other digital channels.

List of categories

Feedback Management
Marketing
Project Workflow

List of features

Campaign Management
Email Marketing
Lead Management

Aprimo Integrated Marketing Management Vs. Alternatives

ITQlick rating
Score
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Aprimo
ITQlick rating
3/5
Score
88/100
Pricing
5.2/10
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Pricing not available
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Trello
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4.2/5
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99/100
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2/10
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$5 per user/month
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16
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monday.c...
ITQlick rating
4.7/5
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98/100
Pricing
4/10
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$8 per seat/month
Functionality
92
Basecamp
ITQlick rating
4.3/5
Score
98/100
Pricing
4.2/10
License pricing
$99 per month
Functionality
15
Hive
ITQlick rating
4.5/5
Score
98/100
Pricing
2/10
License pricing
$12 per user/month
Functionality
12
Review
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.