BlueConic Review - why 3 stars?

BlueConic Review
ITQlick Score: 62/100
ITQlick Rating:
Pricing: 6.8/10 - high cost
Category: Campaign Management -> BlueConic review
Ranking:Ranked 7 out of 16 Campaign Management systems
Company: GX Software
Pricing: starts at $500 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: BlueConic pricing, BlueConic alternatives
Shlomi LaviShlomi Lavi / updated: Jul 21, 2022

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What is BlueConic?

BlueConic is a web based email marketing automation solution for businesses of all sizes. It offers such services as campaign management, lead management, email marketing, and others. The software was designed and launched by BlueConic Inc headquartered in Massachusetts, United States.

Who is it best for?

The software is a useful solution for businesses of all sizes hailing from a diverse range of industries. It can be used in such major industries and domains as technology and IT services, retail and wholesale, financial services, media and entertainment, and others. Some notable clients of the software include The Boston Globe, Pet Plan, NXP, and others.

Main features and functionalities

The software offers manages and streamlines the audience targeting and ad campaigns while decreasing bounce rates on site visitors. This is done by bridging the data between your ad tools, web, and CRM solutions. It also offers A/B testing for email marketing in addition to web management and social media integration.

BlueConic offers campaign performance reports in addition to custom reports. The software also helps in ensuring that digital channels are tightly linked so that customer data seamlessly moves from one system to another. Other capabilities include custom retention, social profile data, and others.

What is the actual cost?

The software is available in five versions of Pyxis, Chameleon, Phoenix, Pegasus, and Hydra. Pyxis is available free of cost. Price of Chaleleon and Phoenix is $500 per month and $2,000 per month respectively. Price of Pegasus and Hydra is available on request.

ITQlick pricing score is 6.8 out of 10 (10 is most expensive). Access ITQlick pricing guide for BlueConic. You can also find here pricing information from BlueConic's website.

How it stacks up?

Access a head to head analysis of BlueConic vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
BlueConic
ITQlick rating
3/5
Score
62/100
Pricing
6.8/10
License pricing
$500 per month
Functionality
3
Compare
Choozle
ITQlick rating
3.7/5
Score
81/100
Pricing
8.2/10
License pricing
$99 per month
Functionality
3
RedCappi
ITQlick rating
4.5/5
Score
79/100
Pricing
4/10
License pricing
$10 per month
Functionality
9
Nanigans
ITQlick rating
4/5
Score
79/100
Pricing
6/10
License pricing
Pricing not available
Functionality
3
AdGear T...
ITQlick rating
3.3/5
Score
77/100
Pricing
4.4/10
License pricing
Pricing not available
Functionality
3

Frequently Asked Questions (FAQs)

Is it the best Campaign Management system?

BlueConic is ranked 7 out of 16 software in their category (Campaign Management systems).

How they are rated on ITQlick?

The rating of BlueConic is 3 stars out of 5 and the total score is 62 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, BlueConic makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

No, currently BlueConic can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between BlueConic and alternatives?

The most popular alternatives to BlueConic in 2023: Choozle, Nanigans, RedCappi, AdGear Trader, The Trade Desk. Access the complete competitors analysis here - BlueConic VS Campaign Management Software alternatives.

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Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.