BlueConic Review - why 3 stars?

BlueConic Review
ITQlick Score: 62/100
ITQlick Rating: (3/5)
Pricing: 6.8/10 - high cost
Category: Campaign Management -> BlueConic
Ranking:Ranked 6 out of 16 Campaign Management systems
Company: GX Software
Pricing: starts at $500 per month
Typical customers: Small, medium and large size businesses
Platforms: Desktop
Links: BlueConic pricing, BlueConic alternatives

Shlomi LaviShlomi Lavi / updated: Apr 10, 2021

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What is BlueConic?

BlueConic is a web based email marketing automation solution for businesses of all sizes. It offers such services as campaign management, lead management, email marketing, and others. The software was designed and launched by BlueConic Inc headquartered in Massachusetts, United States.

What is BlueConic rating? ()

The rating of BlueConic is 3 stars out of 5 and the total score is 62 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are BlueConic's typical customers?

The software is a useful solution for businesses of all sizes hailing from a diverse range of industries. It can be used in such major industries and domains as technology and IT services, retail and wholesale, financial services, media and entertainment, and others. Some notable clients of the software include The Boston Globe, Pet Plan, NXP, and others.

Is BlueConic the best Campaign Management?

BlueConic is ranked 6 out of 16 software in their category (Campaign Management systems).

What are their main features and functionalities?

The software offers manages and streamlines the audience targeting and ad campaigns while decreasing bounce rates on site visitors. This is done by bridging the data between your ad tools, web, and CRM solutions. It also offers A/B testing for email marketing in addition to web management and social media integration.

BlueConic offers campaign performance reports in addition to custom reports. The software also helps in ensuring that digital channels are tightly linked so that customer data seamlessly moves from one system to another. Other capabilities include custom retention, social profile data, and others.

Who are their main alternatives?

Popular alternatives to BlueConic: Choozle, Nanigans, RedCappi, AdGear Trader, The Trade Desk, KeyMetric, DOZ, Augure, Amobee, SteelHouse. The full list of competitors can be found here.

What is the cost of BlueConic?

The software is available in five versions of Pyxis, Chameleon, Phoenix, Pegasus, and Hydra. Pyxis is available free of cost. Price of Chaleleon and Phoenix is $500 per month and $2,000 per month respectively. Price of Pegasus and Hydra is available on request.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 6.8 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for BlueConic

What should you ask GX Software during a demo session? (65 questions)

Schedule a demo with BlueConic and access 65 must ask questions for the vendor while watching BlueConic in action.

BlueConic's list of categories:

Reputation Management

BlueConic Vs. Alternatives

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality
Review
Compare
BlueConic
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
62/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6.8/10
License pricing license pricing (if provided by the software vendor)
$500 per month
Functionality
3
Compare
Choozle
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
81/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8.2/10
License pricing license pricing (if provided by the software vendor)
$99 per user/month
Functionality
3
Nanigans
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
79/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Functionality
3
RedCappi
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
79/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4/10
License pricing license pricing (if provided by the software vendor)
$10 per month
Functionality
9
AdGear
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
Score
77/100
Pricing Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.4/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Functionality
3
Review
Author
Shlomi Lavi - admin

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.