Mapp Review - why 3.5 stars?

Shlomi Lavi / updated: Mar 12, 2022

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What is Mapp?

Mapp cloud is a cloud-based project simulation software tool that allows users to convert data into valuable insights. With the help of the Data Management Platform (DMP), users can gather and transform customer data. With five key pillars intelligence, content, unified customer data, engagement, & integrations, Mapp cloud gives organizations to understand their customer needs and what marketing strategy fits their needs.

Through integrations and flexible API connections, you can connect Mapp cloud with your overall marketing ecosystem. Mapp cloud offers features such as predicting customer behavior, smart analytics, and precise campaign targeting through Artificial Intelligence. You can now scale your business to the heights you want.

The target audience of Mapp cloud is small, medium, and large-sized organizations that are willing to invest smartly in their marketing. Although Mapp cloud is not industry-specific, the vast share of its customers belongs to financial, retail, and media & publishing companies. Some of the known names include PepsiCo, Unilever, and Pizza Express.

With increasing data sources of customer likes & dislikes, Mapp cloud can help you understand where exactly your target audience is and what they want. BlueHornet Network developed the Mapp cloud. It was founded in the year 2000 and currently has over 1000 employees.

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Who is it best for?

The typical customers include the following business size: Small, medium and large size businesses.

What is the actual cost?

The pricing of Mapp cloud starts at $49/month, which is lesser as compared to the competitors. The features like email marketing, direct marketing, insights, campaign suggestions, and team collaboration make it easier for you to have a close to perfect marketing strategy.

You can also get a free demo by just signing up. Hence, you know what you are going to pay for. With helpful resources like blogs, webinars, and online support, Mapp cloud is offering constant support. The competitors in the same niche have higher pricing as compared to Mapp cloud. The price of $49/month is significant for your organization needs regardless of the size.

ITQlick pricing score is 4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Mapp.

Pros

• Mapp cloud can be integrated into your current marketing ecosystem
• Smart insights and campaign recommendations tailored to your target audience
• Mapp cloud is AI-powered to provide in-depth marketing analysis
• The pricing is affordable for small size organizations

Cons

• Mapp cloud user interface is not much interactive
• Limited features as compared to competitors

How it stacks up?

Access a head to head analysis of Mapp vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Mapp right for you or your business?

To decide if Mapp cloud fits your organization needs depends on what you expect from your marketing tool. If price, features, and strong support are what you are looking for, then Mapp cloud can fit your organizatios needs. However, if interactive dashboard and ease of use is more of your concern with higher budget, then you might want to investigate other options. However, since Mapp cloud is continuously upgrading with a strong focus on limited customers, it is worth considering.