Brandwatch Review - why 3.8 stars?

Brandwatch Review
ITQlick Score: 78/100
ITQlick Rating:
Pricing: 6.4/10 - high cost
Category: Reputation Management -> Brandwatch review
Ranking:Ranked 17 out of 61 Reputation Management systems
Company: BRANDWATCH
Pricing: starts at $800 per license
Typical customers: Small, medium and large size businesses
Platforms: Desktop, Cloud
Links: Brandwatch pricing, Brandwatch alternatives
Shlomi LaviShlomi Lavi / updated: Feb 18, 2022

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What is Brandwatch?

BrandWatch is a social media listening and analytics solution for businesses of all sizes. It also facilitates in publishing, managing, and consulting domains. The software was developed and launched by BrandWatch headquartered in Brighton, United Kingdom.

Who is it best for?

Customers of the software include small and medium businesses as well as large enterprises. Major industries where it can be used include marketing and advertisement, technology and software development, financial services, retail and wholesale, media and entertainment, and others. Some notable clients of the software include British Red Cross, Kellogg’s, Whirlpool, and others.

Main features and functionalities

For social media content creation, the software facilitates enterprise content sharing, social ad campaigns, Facebook apps, and Twitter hash-tag contests. Its social media publishing capabilities include content targeting, multi-channel publishing, and short link integration. The software offers a variety of social media listing features including customizable dashboard, location tracking, multi-lingual listening, reputation management, social lead generation, sentiment analysis, and social profiling.

Social analytics features of BrandWatch include campaign analytics, competitor analytics, custom branding, customizable reports, industry benchmarking, multi-channel analysis, and social advertising analysis. Other important capabilities include task management, online training portal, and integration with third party CRM services.

What is the actual cost?

The cost of license starts at $800 per license. ITQlick pricing score is 6.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Brandwatch.

How it stacks up?

Access a head to head analysis of Brandwatch vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Brandwatch
ITQlick rating
3.8/5
Score
78/100
Pricing
6.4/10
License pricing
$800 per license
Functionality
8
Compare
Reputada
ITQlick rating
4.7/5
Score
87/100
Pricing
4.6/10
License pricing
$39 per month
Functionality
4
ReviewBuzz
ITQlick rating
4.2/5
Score
87/100
Pricing
5.6/10
License pricing
$199 per location/month
Functionality
4
Critique...
ITQlick rating
5/5
Score
84/100
Pricing
4/10
License pricing
$45 per month
Functionality
8

Frequently Asked Questions (FAQs)

Is it the best Reputation Management system?

Brandwatch is ranked 17 out of 61 software in their category (Reputation Management systems).

How they are rated on ITQlick?

The rating of Brandwatch is 3.8 stars out of 5 and the total score is 78 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Brandwatch makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

No, currently Brandwatch can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Brandwatch and alternatives?

The most popular alternatives to Brandwatch in 2023: ThoughtBuzz SMM, Reputada, ReviewBuzz, Critique by eZee, RepuSure. Access the complete competitors analysis here - Brandwatch VS Reputation Management Software alternatives.

List of categories

Data analysis
Mobile CRM
Brand Management
Campaign Management
Social Media

List of features

Data Import/Export
Basic Reports
Online Customer Support

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.