Captain Up Pricing Guide (Apr 2022)

Captain Up Review
ITQlick Score: 71/100
ITQlick Rating: (4.1/5)
Pricing: 5.6/10 - average cost
Category: Gamification -> Captain Up -> Captain Up pricing
Ranking:Ranked 14 out of 61 Gamification systems
Company: Captain Up
Pricing: starts at $5,000 per month
Typical customers: Medium and large size businesses
Platforms: Desktop, Mobile
Links: Captain Up review, Captain Up alternatives
Shlomi LaviShlomi Lavi / Apr 21, 2022

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Is Captain Up expensive?

Captain Up is about the same cost as the industry average.

When comparing Captain Up to their competitors, on a scale between 1 to 10 (10 is the most expensive to implement), Captain Up is rated 5.6. Captain Up offers few flexible plans to their customers with the basic cost of a license starting from $5,000 per month. Read the article below in order to calculate the total cost of ownership (TCO), which includes: customization, data migration, training, hardware, maintenance, upgrades, and more.

You can leave your contact information with us to get a free custom quote with a breakdown of cost for your business needs.
You can also find here pricing information from Captain Up's website.



What is the cost for Gamification implementation?

When it comes to selecting Gamification system, buyers are primarily concerned about the cost. In fact, it is the cost that determines whether a potential buyer would go with the product. True, there is no one-size-fits-all formula to determine the “worth” of a business application, but as a software buyer, you want to make sure you get the best value for your money, without having to dig a big hole in your pocket.

Understanding the exact price of a Gamification system isn't easy as the overall cost of software includes the cost of a license, subscription fees, training, customization, hardware, maintenance, support, and other related services. It's essential to take into account all of these costs to gain an understanding of the system's "total cost of ownership."

What are the typical Gamification pricing models?

There are primarily three common pricing models – Perpetual License, Subscription, and Commercial Open Source.

  • Subscription/Software-As-A-Service: - Not relevant for Captain Up
    Under this pricing model, the system is accessed over the internet, as opposed to installed on-premises. The payment is made either on a per user basis or subscription basis. Ideally, customers are required to pay a recurring monthly fee until a specific period for using the tool. Subscription pricing model is more common with Software-as-a-Service (SaaS) apps.
  • Upfront cost for customization and integration is less compared to perpetual license cost because there is not much flexibility with SaaS systems in this area.
  • Recurring cost is greater as customers are required to make monthly payments as a subscription fee. Additionally customers using premium support services must pay an extra fee.
  • All in all, the total cost of ownership in the both cases is almost the same and may span over a period of 7-10 years, though you may have to pay a higher perpetual license fee upfront. The total cost may vary from starter to mid range to enterprise level apps in both cases.
  • Perpetual license: - Not relevant for Captain Up
    A common pricing model for on-premise applications, perpetual license requires a customer to pay an upfront sum to own the tool or other intellectual property on-premises for a fixed term.
  • Upfront cost involves the fee for installation, customization, and integration with existing systems, besides perpetual license fee.
  • Recurring cost is low in this pricing model and may include the cost for updates, maintenance, upgrades, and patches. Some vendors do offer premium support services, which come for an extra price.
  • Commercial open source: Not relevant for Captain Up
    The customer can acquire the system free of cost without having to incur any upfront license fee. As a customer, you’re solely responsible for the ongoing maintenance, upgrading, customization, and troubleshooting of the application to meet your specific needs. You are on your own for providing end-user support, since you are not locked in with a vendor-supplied system solution.

How much would it cost to customize Captain Up? (and is it relevant)

If you need specific features in your system catering to your specific business requirements, the vendor will charge customization cost, depending on your needs and feature requirement. Ideally customization cost is more complex to calculate compared to licensing cost.

Some apps allow you to easily combine data from multiple sources, without any complicated query requirements, while some others can be embedded into different applications to provide enhanced reporting. If you seek products that support customizable dashboards and predictive analysis to identity possible trends and facilitate decision making, you may have to pay higher for all the customization features.

Additionally, the following factors may affect the cost of customization:
  • User interface changes
  • Configurable dashboards
  • Data elements required for tracking
  • Forms to collect additional data
  • Dashboard, management and operational reports that are needed.
  • Workflows and how complex they are
  • Forms to collect additional data
Here are some questions to answer: How much customization is needed? How many systems do you want to integrate to? Does your company work like industry standards or does it have its own customized processes? What kind of special reports are needed?

In order to calculate the cost of customization you can use the following estimates:

  • Minimal customization - integrate with 1-2 systems: $2,500
  • Standard customization - integrate with 3-5 systems: $10,000
  • Fully customized system - integrate with more than 5 systems: $25,000

What is the data migration cost of Captain Up? Relevant for Captain Up

Most companies opt for data migration services from a vendor, which raises the cost of product ownership. If you choose to transfer data on your own, you can avoid paying the cost of data migration.
Data migration cost depends on the amount of data to be transferred, your current software, availability of migration tools, complexity of data, and gaps between the existing system and the new system.

If your data is stored in Excel spreadsheets, then it may incur you a lot of time and money to migrate data from Excel.
By involving a business services provider in data migration, you are asking them to offer additional services, for which you may have to pay extra.

As a rule of thumb the cost of data migration depends on how many records you want to migrate. Records can include the number of customers, invoices, financial transactions, products, versions, etc. Here is a list you can use as a rule of thumb:

  • 1,000 records: $500
  • 10,000 records: $2,500
  • 100,000 records: $10,000
  • 1,000,000+ records: $25,000

What is Captain Up's cost of training? Relevant for Captain Up

As a buyer, you are required to pay extra for in-person training, though some vendors offer web-based solutions as part of the package. The cost may involve end-user training, video/self, group, department, and training the super users.

The cost is mainly derived from the approach that you select for your organization:
  • End-user training
  • Group/Department
  • Video /self
  • Train the trainer/super user

Here are some questions to answer: How many groups (different departments, usages, type of users) are needed?

In order to calculate the cost you can use the following estimates:

  • 1-2 Sessions: $500
  • 3-4 Sessions: $1,500
  • 5-7 Sessions: $2,500
  • 8-10 Sessions: $5,000

How Captain Up pricing compares to alternative Gamification solution?

When comparing Captain Up to alternative systems, on a scale between 1 to 10 Captain Up is rated 5.6
The major competitors for Captain Up are Evoq Engage and Enterprise Hive.

Evoq Engage utilizes a user community with gaming mechanics for incentivizing both sales & service requirements. Its features includes real-time rewards with assignment of badges & reputation points to signify performance levels, as well as leader boards to track performance against others and encourage competition. Additionally there are dashboards to monitor user behavior, adapt gaming challenges to major trends, as well as improve rewards to encourage branding and product recognition.

Captain Up on the other hand also focuses on community based gamification. However in addition to the main features of Evoq Engage, this product also looks to game mechanics to encourage long term customer participation and engagement. It provides additional features such as loyalty programs and referral based incentives that can be tied to gaming milestones achieved. Additionally there are social recognition options to identify key customers, advertise their achievement and encourage multi-level game participation as well.

Then there is Enterprise Hive which rewards customer feedback against defined challenges, completion of product or service learning programs, as well as social network referral targets. Additionally there are similar game mechanics options as with Captain Up to attain rewards, but there are also internal collaboration tools through which results can be shared as well.

While Captain Up does not currently support these features, it does provide business analytic tools to track gaming results and competition performance to adjust programs to get better customer engagement. Additionally the product provides an open architecture for integration to multiple third party systems.

How can the team at ITQlick help?

The science of TCO (total cost of ownership) may not be easy to calculate. If you seek to get detailed info about the TCO, get in touch with ITQlick experts. Contact us today and get up to date, detailed quotes.

Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.