Top 33 Advertising ROI Software

TOP 33 Advertising ROI Software

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn more by reading our advertiser disclosure.

1. ServiceTitan

  • Best for: Small, medium and large size businesses
  • Price: starts at $398 per technician/month + $800 one-time setup cost
  • May 31, 2022
Compare ServiceTitan Vs. ServiceTitan

ServiceTitan is a web based field service management solution for businesses of all sizes. It offers such capabilities as business intelligence, customer management, resource management, and others. The software was designed and launched by ServiceTitan headquartered in California, United States.


2. SendinBlue

  • Best for: Small, medium and large size businesses
  • Price: starts at $25 per month
  • Mar 26, 2022
Compare SendinBlue Vs. ServiceTitan

Sendinblue is a cloud-based marketing software that is designed to provide companies and individuals with various marketing tools like email campaigns, automated notifications, and marketing campaigns on a singular platform.


3. Adobe Marketing Cloud

  • Best for: Small, medium and large size businesses
  • Price: starts at $450,000 per license
  • Apr 28, 2022
Compare Adobe Marketing Cloud Vs. ServiceTitan

Adobe Marketing Cloud is a web based digital marketing platform for businesses of all sizes. It offers such capabilities as audience management, campaign optimization, analytics, and others. The software was designed and launched by Adobe Systems Inc headquartered in California, United States.


4. SoftVu

  • Best for: Small, medium and large size businesses
  • Price:
  • Jun 17, 2022
Compare SoftVu Vs. ServiceTitan

SoftVu provides a marketing solution for mortgage companies. The solution includes marketing strategy, creative services, automated workflows, and campaign management as well as performance analytics. SoftVu was founded in 1999 to provide solutions that increase revenue & customer loyalty through...


5. emfluence Marketing Platform

  • Best for: Small, medium and large size businesses
  • Price: starts at $700 per month
  • Jul 02, 2022
Compare emfluence Marketing Platform Vs. ServiceTitan

emfluence marketing platform is a marketing software that enables marketers to manage their email marketing operations through the automation of multiple campaigns and the creation of new strategies.


6. Creatoriq Social Crm

  • Best for: Medium and large size businesses
  • Price:
  • Mar 19, 2022
Compare Creatoriq Social Crm Vs. ServiceTitan

CreatorIQ is an influencer marketing software that helps businesses launch campaigns and enables them to manage the entire life cycle of campaigns, from creating them in launching and analyzing their performance.


7. Keap

  • Best for: Small businesses and start ups
  • Price: starts at $56 per month
  • May 21, 2022
Compare Keap Vs. ServiceTitan

Keap is a marketing, sales, and CRM software that helps businesses follow up with customers and new clients by automatically sending emails and automating repetitive processes.


8. DemandCaster

  • Best for: Small, medium and large size businesses
  • Price:
  • Feb 12, 2022
Compare DemandCaster Vs. ServiceTitan

DemandCaster is a supply chain planning software that helps users to stay in total control of their businesses. The software help businesses meet their customers needs on time as it automates purchases and meets delivery and distribution timelines.


9. Exponea

  • Best for: Small, medium and large size businesses
  • Price: starts at $0.01 per month
  • Jul 15, 2022
Compare Exponea Vs. ServiceTitan

Exponea is an award-winning cloud-based Marketing software, it is designed to support small, medium and large size business. Exponea received a rating of 5 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.


10. IntelligenceBank

  • Best for: Small, medium and large size businesses
  • Price: starts at $5,000 per year
  • Jan 22, 2022
Compare IntelligenceBank Vs. ServiceTitan

IntelligenceBank is a marketing software designed to help enterprises transform and streamline their marketing operations. With integrated digital assets management (DAM), this software enables content marketers to create, manage, and deploy content to capture more leads.


11. Submittable

  • Best for: Small businesses and start ups
  • Price: starts at $999 per month
  • Feb 03, 2022
Compare Submittable Vs. ServiceTitan

Submittable is a growing cloud-based Applicant Tracking software, it is designed to support small and medium size business. Submittable received a rating of 4.8 from ITQlick team. The software cost is considered affordable (4/5) when compared to alternative solutions.


12. WordStream Advisor

  • Best for: SMBs
  • Price: starts at $229 per month
  • Feb 20, 2022
Compare WordStream Advisor Vs. ServiceTitan

WordStream Advisor is a cloud-based marketing software that is designed to provide companies and individuals with tools that will help analyze, optimize, and manage their online marketing campaigns in order to get desired results.


13. Reputation Engagement Suite

  • Best for: SMBs
  • Price: starts at $50 per user/month
  • Feb 19, 2022
Compare Reputation Engagement Suite Vs. ServiceTitan

Reputation Engagement Suite is a growing cloud-based Reputation Management software, it is designed to support small and medium size business. Reputation Engagement Suite received a rating of 4.6 from ITQlick team. The software cost is considered affordable (1.7/5) when compared to alternative solu...


14. dotdigital Engagement Cloud

  • Best for: Small, medium and large size businesses
  • Price:
  • Feb 22, 2022
Compare dotdigital Engagement Cloud Vs. ServiceTitan

dotdigital Engagement Cloud is a cloud-based marketing software that is designed to provide companies and organizations with automated email marketing solutions via email scheduling and campaign analytics.


15. Function Point

  • Best for: Small, medium and large size businesses
  • Price: starts at $40 per user/month
  • Feb 26, 2022
Compare Function Point Vs. ServiceTitan

Function Point is a cloud-based Project management software that allows users to improve their organization performance by optimizing its capacity, resources, and planning profitability and team capacity.


16. Leanplum

  • Best for: SMBs
  • Price: starts at $330 per month
  • Feb 26, 2022
Compare Leanplum Vs. ServiceTitan

Leanplum is a growing cloud-based Marketing Automation software, it is designed to support small and medium size business. Leanplum received a rating of 5 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.


17. Browser Push Notifications

  • Best for: Small, medium and large size businesses
  • Price: starts at $19 per month
  • Mar 30, 2022
Compare Browser Push Notifications Vs. ServiceTitan

Browser Push Notifications is a ecommerce software allowing users with retail market websites to communicate flash sales or discounts to their customers directly on their desktop or mobile browsers.


18. Forecast

  • Best for: Small, medium and large size businesses
  • Price: starts at $29 per seat/month
  • Apr 14, 2022
Compare Forecast Vs. ServiceTitan

Forecast is a cloud-based project management software that is built to help organizations and businesses plan in the execution of their projects. Users can use this tool to monitor the requirement of their project and also predict the amount of time to be spent and resources to be used during the pr...


19. ExpertSender

  • Best for: Small, medium and large size businesses
  • Price: starts at $705 per month
  • Apr 19, 2022
Compare ExpertSender Vs. ServiceTitan

ExpertSender is a cloud-based marketing software that is designed to provide marketing automation to businesses and companies via its intuitive capabilities. This software helps these businesses boost their marketing revenue via various channels like email, SMS, social media, and Web push.


20. Freshmarketer

  • Best for: Small, medium and large size businesses
  • Price: starts at $19 per month
  • Apr 21, 2022
Compare Freshmarketer Vs. ServiceTitan

FreshMarketer is a marketing software that automates marketing campaigns and ultimately provides more conversion rates and sales. The software services help users to optimize and improve their websites performances and then tailor the websites in order to attract more leads and convert them to loyal...


21. MoEngage

  • Best for: Medium and large size businesses
  • Price: starts at $999 per month
  • May 09, 2022
Compare MoEngage Vs. ServiceTitan

Focus on your KPIs instead of switching between multiple tools and following up with others. You can now measure, iterate and optimize customer touchpoints through a single dashboard.


22. Selligent

  • Best for: Small, medium and large size businesses
  • Price:
  • May 11, 2022
Compare Selligent Vs. ServiceTitan

We asked 5,000 consumers from around the world about their behavior and the tech trends that influence their brand interactions. What they told us will surprise and enlighten you – and impact your marketing.


23. ActiveTrail

  • Best for: Small, medium and large size businesses
  • Price: starts at $8 per month
  • May 12, 2022
Compare ActiveTrail Vs. ServiceTitan

ActiveTrail is the worlds friendliest email marketing platform, newsletter software and marketing automation software. We started out in 2004 as a small project formed by the Real Commerce Group. Today, the company has branches around the world - in USA, Israel, Germany, France and Latin America. Ac...


24. Spaceboost

  • Best for: Small, medium and large size businesses
  • Price: starts at $10 per user/month
  • May 12, 2022
Compare Spaceboost Vs. ServiceTitan

There is a universe of people searching for what you have got. Be there for them.


25. MRMcentral

  • Best for: Small, medium and large size businesses
  • Price: starts at $50 per feature/month
  • May 13, 2022
Compare MRMcentral Vs. ServiceTitan

MRMcentral enables marketing departments to manage all the work needing to be done as well as the people needing to do it. Everyone works better, faster, smarter.


26. Ontrack Workflow

  • Best for: Small, medium and large size businesses
  • Price: starts at $999 per month
  • May 17, 2022
Compare Ontrack Workflow Vs. ServiceTitan

Ontrack Workflow is a SaaS document management software that enables administrators to manage their organization assets, as well as keeping track of sales and cost.


27. SuperTag

  • Best for: Small, medium and large size businesses
  • Price:
  • Aug 22, 2019
Compare SuperTag Vs. ServiceTitan

SuperTag is a fast growing cloud-based Marketing software, it is designed to support small, medium and large size business. SuperTag received a rating of 3.1 from ITQlick team. The software cost is considered average (2.9/5) when compared to other solutions in their category.


28. Mongoose Metrics

  • Best for: Start up, Small business, Medium business, Large business
  • Price:
  • Jun 23, 2022
Compare Mongoose Metrics Vs. ServiceTitan

DialogTech is a call analytics and automation platform for businesses of all sizes. It offers such services as call tracking, call routing, call management, and others. The software was designed and launched by DialogTech headquartered in Illinois, United States.


29. needls

  • Best for: SMBs
  • Price: starts at $100 per month
  • Nov 11, 2019
Compare needls Vs. ServiceTitan

Needls is a cloud-based social media marketing solution designed to help the user advertise on Facebook and Instagram. The solution core features include automated ad creation, landing page creation, reporting & analytics, audience creation, automatic optimization and retargeting and engage.


30. Aritic PinPoint

  • Best for: Small, medium and large size businesses
  • Price: starts at $59 per month
  • Nov 08, 2019
Compare Aritic PinPoint Vs. ServiceTitan

Coordinate and collaborate with teams across all departments to automate your business ecosystem and build a cohesive customer experience with Aritic Automation Suite.


31. Deltek WorkBook

  • Best for: Medium and large size businesses
  • Price: starts at $27 per user/month
  • Dec 10, 2021
Compare Deltek WorkBook Vs. ServiceTitan

Deltek WorkBook is a system for resource and financial management for advertising, digital agencies or public relations. The software includes various main modules plus resource and project management, pipeline management, an in-built accounting and finance module, and customer relationship manageme...


32. OpenBack

  • Best for: SMBs
  • Price:
  • Nov 11, 2019
Compare OpenBack Vs. ServiceTitan

Reliably deliver dynamic push notifications at the right moment by combining user & app data with machine learning in real-time, on-device.


33. ROI Hunter Easy

  • Best for: SMBs
  • Price: starts at $99 per month
  • Nov 11, 2019
Compare ROI Hunter Easy Vs. ServiceTitan

You want to be right there when your potential customer is searching for your product or service, right? Google processes over 40,000 search queries every second on average. Match relevant search queries and bring traffic to your store through Google Search Ads.



A Buyer's Guide to Business Software Solutions

How to Evaluate and Buy Business Software
 
If you’re somehow puzzled if this article is only for a specific size of business, no, it’s not. This is for you SMEs, MNEs and start-ups software buyers. Also, we’re not talking about a specific software solution here. Whether the software solution that you’re planning to buy is for Accounting, Business Intelligence, ERP, CRM, Help Desk, Maintenance Management or other types of application, one thing is for sure; with the help of this article, you will be able to know the right process in evaluating and buying a business software solution.
 
We’ve been into the software business for years and we’re seeing a lot of nitty-gritty things that often bring confusions and hesitations to many companies looking for better software solutions. Some companies can’t afford to let go their legacy systems while a few is encountering technological snags once the new system is in place. While this is the underlying truth behind software acquisition and implementation, what’s exciting about buying a business software solution is that there is a clear and obvious proof that thousands of companies and corporations today are happy with the benefits this technology is bringing into their respective businesses.  There is a significant increase in their revenue and the growth is on-going. And it’s easy to say; many from the Fortune 500 companies are making a lot of money because of their smartly-acquired business software.
 
So, let’s get straight to the point. What should you do in order to acquire that business software that could make your organization achieve its goals? The answer to this is pretty straightforward: evaluate and buy that right business software. Yes, that’s what you need to do and here’s the best manual from ITQlick.com that could certainly help you in doing that strategically.
 
Consider the Needs of Your Organization
Let’s assume that at this point, the entire management team agreed that you are ready to invest on a certain software application. The budget has been compromised and the key persons who will be involved in the acquisition process were already identified. Therefore, it’s time to approach things the project management way.
 
Define the Project
Every business software solution is categorized base on application type, features, deployment model, market size and pricing model. Remember that our objective here is to evaluate and buy a business software product that will fit into the size and present needs of your business. So what the project management team should try to deal with first is to define the real requirements of your business exactly base on the categories set by the software industry. Moreover, by doing this activity, you are already narrowing down your search for the right solution. Now, consider bringing this list of FAQs to the project management and aim to come up with clear-cut answers.
 
  1. What type of software is needed? Is it Integrated-Suite, Best-of-Breed or Industry-Specific? Ask your CEO’s main agenda and find the perfect match from these available options.
  2. What are the core and secondary features? Are you looking for basic, advanced or hi-end features? List down the specific features per category and allow the department managers and supervisors to give their insights on this list.
  3. How are you going to deploy the system? Would it be on-premise, cloud-based, hosted, or mobile-based? Weigh these options with the help of your CIO.
  4. Are you going for Tier 1, Tier 2 or Tier 3 vendors? Their offered solutions are base on the size of their target market - SMEs, MNEs or start-ups. Seek your CFO’s advice as it is important to match your financial capacity against the cost of the solution that the providers have for you.
  5. Are you willing to pay for the perpetuity software license or a subscription-based solution is way better? How many users are there and what would be their roles in using the system? Solicit feedbacks from future end users for they know better what challenges and risks might possibly come along their way when they’re using the system.
 
Finalize the BOM or List of Requirements
After providing definite answers on the above questions, we can say that the project has already been defined. Your procurement team is now ready to do their role in the acquisition process of this solution. However, in order for them to execute their job properly, they must have the complete list of requirements - features, specifications, hardware, and the software product. In other words, the Bill-of-Materials (BOM) that is final, complete and well-prepared must be handed over to the procurement director. Needless to say, it is very important that everybody is following the company purchasing and procurement protocols at all times.  
 
Request for Proposal (RFP)
The RFP process will bring everything into formality. Since you’re more likely in a line of business that doesn’t regularly buy software products, it is of critical importance that your RFP is well-structured before you send it to your prospect solution providers.
 
Draft the RFP
An RFP that contains all the relevant information as discussed during the project management meetings will enable the providers to return back to you their proposal that is complete and substantial. Therefore, your RFP should basically contain the following:
 
Brief Introduction
  • Company Name
  • Mission and Goals
  • Purpose of the RFP (or the need for software solution)
Business Background
  • Organizational Structure
  • Current Situation (IT infrastructure, system currently in-use, system issues and desired solutions, etc.)
  • Major Objectives of the Software Purchase
Request for Specific Requirements
  • Solution Functionality
  • System Specifications
  • Vendor Company Information
  • Price Model, Service Plans, Package Options
Other Important Inquiries (if necessary)
 
Send the RFP
Well-structured RFP will bring a lot of advantages especially when the proposals from various providers are received and then subjected for review and analysis. Send your RFP to at least three to five providers (or prospects which you have already shortlisted during the project definition phase). Depending on the complexity of the solution, most vendors will send their proposal in a matter of time, which could be around 4 to 6 weeks for Integrated-Suite solution.
 
Why still send RFP?
Is there really a need for RFP if your preferred solution (like cloud-based) and the service plans or packages are already displayed on the vendor’s website? Well, yes, you still need to undergo the RFP process. For most sales people, they certainly know that those figures appearing in the vendor’s website are usually the “list price” and not the “actual price”. More importantly, the vendor’s proposal (response to RFP) will serve as your main basis for the negotiation. Therefore, sending an RFP is a strict requirement.
 
Follow up questions relevant to RFP
More often than not, questions and concerns will be raised by the vendors to whom you send the RFP. You have to entertain them with utmost professionalism. Solution providers who are seeking further clarifications relevant to the RFP are consisting of professional software experts who wants to help your organization as much as they can. Entertain them but at the same time, always be cautious when providing additional information which you know is confidential or proprietary.
 
Evaluate the Proposals
Always refer to your finalized BOM when tabulating the contents of each proposal. Part of this process is to check the features that are available from this certain vendor and to cross out those that are not. While using spreadsheet aids the tabulation process, laying down the document proposals on the table and allowing your project management team to review them one by one should always be conducted. Evaluating the proposals in full force can help strengthen your decision-making process. Have another round of brain-storming session and come with the name of your preferred solution provider.
 
When selecting the final vendor, always promote the best interest of your organization. Consider answering these questions with full sincerity.
 
  1. Which vendor can provide the long-term benefits to your organization?
  2. Which vendor can provide the best and honest service from acquisition to full implementation?
  3. Which vendor is willing to devote most of its time in better serving its client?
 
Contact this solution provider and in your own strategic approach, try to get the answers to those three important questions above. In most cases, vendor who really wants to prove its craft will offer product demos on a higher level. Others will even invite you to check their already deployed and working systems. Feel free to connect with this type of vendor. Conduct simulation and testing, be it a cloud-based or on-premise solution. Examine all aspects and angles especially those that your project management team want to really know in-depth. For as long as it could help you arrive at a better decision, consider doing all the options available – for the interest of the organization.
 
Enter the Negotiation Process
Most solutions providers can be flexible in terms of pricing. Although the final say is oftentimes on the mouth of the sales person from the vendor’s side, a good negotiation process can always deliver a win-win situation to both parties involve. While negotiation sometimes cannot be settled in one sitting session, always be honest with your intentions whenever negotiating with your provider. If it’s about your budget, justify it with clarity. If it’s about their service plans, tell them what’s lacking or missing on their solution. At the end of the day, the most important event that should happen is that both of you are shaking hands because of a well done negotiation process.
 
Seal the Contract
So what are you going to do on a contract that involves a significant amount of investment? There are three project management approaches for this.
 
  1. Pass the ball to you legal team. They know what to do and more or less they will tell you if there is something wrong with the contract. Give them enough time to review before they affix their signature and then finally seal the contract.
  2. Hire a consultant base on the technical aspect that you want to clarify in the contract. If it’s the Scope of Work (SOW), a software implementation expert is the right person. If it is related to complex legal terms and conditions, a lawyer can help. If it has something to do with money, invite an accountant to conduct a thorough review and computation if necessary.
  3. Always consider consulting your project management team. Remember that the CIO, CFO and CEO are all team members. They will be the signatories and they know what’s best for the interest of the company when signing a contract agreement.
 
From evaluation to buying stage, it is important that the project manager must take full responsibility of monitoring all the works identified and distributed among team members. This is why delegating the right project manager is also an important consideration when buying a business software solution. And again, ITQlick.com wants to emphasize that whatever the size of your company is, using the project management approach will always lead you into a better outcome – that is getting what you paid for the right business software solution. 

Finding the right business software for your business
Proper business software selections are the precursor to successful deployment and business growth. Finding the right solutions doesnít have to be complicated, and it doesnít have to take days or weeks of your time.

After researching over 5,000 systems, we can identify the best solution for companies of all shapes and sizes. ITQlick.com is 100% free for software buyers.



Author

Shlomi Lavi

Website Linkedin Facebook Twitter

Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.