Top 54 Mobile Marketing Software (Feb 2023)

2023's Best 55 Mobile Marketing Systems

Shlomi LaviShlomi Lavi / Feb 02, 2023

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1. Toggl

  • Best for: Small, medium and large size businesses
  • Price: starts at $9 per user/month
  • Apr 22, 2022
Compare Toggl Vs. Toggl

Toggl is an online social media marketing and optimization software solution for small and medium businesses. In addition to that, it also offers useful accounting and scheduling capabilities. The software was designed and launched by NexGen Technologies Inc. headquartered in Colorado, U...


2. MaxCASS

  • Best for: Small, medium and large size businesses
  • Price:
  • Mar 26, 2022
Compare MaxCASS Vs. Toggl

MaxCASS is an award-winning cloud-based Marketing software, it is designed to support small, medium and large size business. MaxCASS received a rating of 4.7 from ITQlick team. The software cost is considered affordable (1.7/5) when compared to alternative solutions.


3. Verve

  • Best for: Small, medium and large size businesses
  • Price: starts at $1.99 per user/month
  • Apr 24, 2022
Compare Verve Vs. Toggl

Verve is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Verve received a rating of 4.1 from ITQlick team. The software cost is considered average (2.6/5) when compared to other solutions in their category.


4. TextMagic

  • Best for: SMBs
  • Price: starts at $0.04 per license
  • May 14, 2022
Compare TextMagic Vs. Toggl

TextMagic is an award-winning cloud-based Marketing software, it is designed to support small and medium size business. TextMagic received a rating of 4.7 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


5. TargetEveryOne

  • Best for: SMBs
  • Price: starts at $79 per month
  • Apr 28, 2022
Compare TargetEveryOne Vs. Toggl

TargetEveryOne is a digital marketing automation solution for businesses of all sizes. It offers such services as campaign management, lead management, reporting and analytics, and others. The software was designed and launched by Target Everyone AS headquartered in Norway.


6. TXTImpact

  • Best for: Small, medium and large size businesses
  • Price: starts at $49 per month
  • May 21, 2022
Compare TXTImpact Vs. Toggl

TXTImpact is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. TXTImpact received a rating of 5 from ITQlick team. The software cost is considered average (3/5) when compared to other solutions in their category.


7. Infor M3

  • Best for: Small, medium and large size businesses
  • Price: starts at $150 per user/month
  • May 17, 2022
Compare Infor M3 Vs. Toggl

Infor M3 is a web based enterprise resource planning solution for businesses of all sizes. It offers such services as inventory management, supply chain management, maintenance, and others. The software was designed and launched by Infor headquartered in New York, United States.


8. Mobiniti

  • Best for: Small, medium and large size businesses
  • Price: starts at $49 per month
  • Jun 20, 2022
Compare Mobiniti Vs. Toggl

Mobiniti is a fast growing cloud-based Marketing software, it is designed to support small, medium and large size business. Mobiniti received a rating of 4.6 from ITQlick team. The software cost is considered affordable (2/5) when compared to alternative solutions.


9. B2W Track - Field Tracking and Analysis

  • Best for: Small, medium and large size businesses
  • Price:
  • Jun 22, 2022
Compare B2W Track - Field Tracking and Analysis Vs. Toggl

B2W Track is a cloud-based construction software that enables site managers to obtain field data and distribute it across multiple workflows for decision making.


10. Kahuna

  • Best for: Small, medium and large size businesses
  • Price:
  • Aug 24, 2022
Compare Kahuna Vs. Toggl

Kahuna is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Kahuna received a rating of 3.8 from ITQlick team. The software cost is considered affordable (2.3/5) when compared to alternative solutions.


Pricing Guide - Mobile Marketing Software:

Marketing Software Price Ranges

Marketing software products have different pricing based on their focus features and the target audience. However, companies looking for a marketing software can expect to pay between the range of $30 to $100 per user, per month. This price range covers the basic offering of most vendors; hence, premium or enterprise offerings will be significantly higher. For instance, HubSpot Marketing Automation pricing starts from $50 per user monthly, SendinBlue from $25 per user monthly, while Pardot pricing sits around $1,200—although with more robust features and more user accounts.

The prices for marketing software also depend on the size of businesses. The price ranges for each business size are as follows:

  • Small Businesses can expect to pay between $15 to $25 for a marketing software, plus some vendors make their low-end offerings free for tiny business sizes. For example, CleverTap, Moosend, and Bigmailer all have packages that are free for small businesses. Meanwhile, some premium marketing software for small businesses are ActiveCampaign, which starts from $15 per user per month, Campaigner from $19, and Remarkety pricing starts from $25 upwards.
  • Medium Businesses can expect an average price of $50 for a marketing software. Most marketing software offerings for medium businesses sit around this price range, although some other products can be as high as $150 per user per month. For example, FreshMarket, Integrated Marketing Portal, and SalesNexus CRM & Automation cost around $50 each— all on a per user, per month basis. Meanwhile, Bazo and GreenRope cost $70 and $150, respectively.
  • Large Businesses can expect to pay prices which range from $400 to $1,500 per month for marketing software, although many of the packages include 2 or more user accounts. Adding more users cost more, depending on the business’ size. For instance, Act-On pricing starts from 900 per month, Maropost costs from $500 monthly upward, and Pardot costs around $1,200 monthly.

Marketing software best of breeds and their respective price ranges are as follows:

  • Campaign Management Software The prices for most campaign management software in the market are set based on a per month basis, although there are others with yearly billings. However, businesses can expect to pay between the ranges of $10 to $50, $50 to $150, and $150 upwards monthly for a campaign management software. The prices are subjective to factors such as the number of user accounts, number of contacts, etc. For example, Asana costs around $11 per user monthly, PinPointe $42 per month, and Campaign Influence Analyzer $6,500 yearly for unlimited users and a number of other features.
  • Brand Management Software Most Brand management software pricing comes in various volatile pricing patterns; hence, some can be bought perpetually, while others are priced on a yearly or monthly basis. Given this, companies can expect prices that fall between $500 to $3,000 for marketing software billed per month and between $5,000 to $40,000 for ones billed yearly. For example, AssetBank pricing starts from around $550 per month, BEAM costs up to about 2,500 per month, and Wedia pricing sits around $12,000 per year.
  • Content Marketing Software Content marketing software pricing usually falls between $10 to $50, depending on the tier or level of offering of each product. The prices are set on a per user, per month basis. For instance, AirTable pricing starts from $12 per user monthly, DropTrack costs from $19 per user monthly, while Topic pricing starts from $49 per user per month.
  • Marketing Analytics Software For marketing analysis software, users can expect to pay prices that range from $10 to $50 monthly for low-end offerings. On the other hand, standard or premium fall between $200 to $800 per month. For example, AgencyAnalytics pricing is priced at $49 per month, ClickData costs about $25 per month, and Singular pricing falls around $750 monthly.
  • Marketing Research Software This is divided into tiers, with some considered standard and others premium. Businesses can expect prices that range from $15 to $50 on a per month basis for standard offerings on marketing research software. Premium offerings cost between $200 to $700, depending on the robustness of the product’s features. For example, TypeForm costs $35 per month, Survio costs $29 monthly, and CYS pricing is around $290 monthly. There are also yearly pricing; for example, CheckMarket costs $1,000 per year, and Nifield pricing is at $2,000 per year.

11. bMobile Route Software

  • Best for: Small, medium and large size businesses
  • Price: starts at $5,000 per license
  • Jun 23, 2022
Compare bMobile Route Software Vs. Toggl

bMobile Route is a web based distribution management solution for businesses of all sizes. It offers such capabilities as sales management, order fulfillment, route optimization, and others. The software was designed and launched by bMobile Route Software headquartered in Idaho, United States.


12. HeyWire

  • Best for: Small, medium and large size businesses
  • Price: starts at $25 per month
  • Jul 09, 2022
Compare HeyWire Vs. Toggl

HeyWire is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. HeyWire received a rating of 3.7 from ITQlick team. The software cost is considered average (3.4/5) when compared to other solutions in their category.


13. Field ID

  • Best for: Small, medium and large size businesses
  • Price: starts at $99 per user/month
  • Jul 15, 2022
Compare Field ID Vs. Toggl

Field ID is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. Field ID received a rating of 4.5 from ITQlick team. The software cost is considered average (3/5) when compared to other solutions in their category.


14. Qwaya

  • Best for: SMBs
  • Price: starts at $149 per user/month
  • Aug 03, 2022
Compare Qwaya Vs. Toggl

Qwaya is a facebook ad manager and online marketing tool for small and medium businesses. It offers campaign optimization, productivity management, campaign scheduling, third party integration, and other services. The software was designed and launched by Qwaya headquartered in Stockholm...


15. TrackingTime

  • Best for: SMBs
  • Price: starts at $5 per user/month
  • Sep 28, 2022
Compare TrackingTime Vs. Toggl

TrackingTime is a collaborative, cloud-based time tracker software that helps companies keep their projects in order while measuring the team productivity and monitoring ongoing and completed projects.


16. SALESmanago Marketing Automation

  • Best for: Small, medium and large size businesses
  • Price: starts at $569.20 per feature/month
  • Sep 20, 2022
Compare SALESmanago Marketing Automation Vs. Toggl

SALESmanago Marketing Automation is a sales and marketing automation solution for businesses of all sizes. It offers email marketing, contact management, funnels management, and other services. The software was designed and launched by SALESmanago headquartered in Poland.


17. Servoy

  • Best for: Small, medium and large size businesses
  • Price: starts at $10 per user/month
  • Sep 29, 2022
Compare Servoy Vs. Toggl

Servoy is an application development software designed to help enterprises modernize business applications using Servoy embedded rapid application development platform.


18. EZ Texting

  • Best for: Small, medium and large size businesses
  • Price: starts at $20 per month
  • Jan 28, 2023
Compare EZ Texting Vs. Toggl

EZ Texting is a marketing software designed to help enterprises promote their brand, notify customers, and coordinate operations. The software sends brand-tailored text messages to customers for active engagement and promotion of services.


19. Avochato

  • Best for: Small, medium and large size businesses
  • Price: starts at $19 per user/month
  • Feb 02, 2023
Compare Avochato Vs. Toggl

Avochato is a trending cloud-based Reputation Management software, it is designed to support small, medium and large size business. Avochato received a rating of 4.7 from ITQlick team. The software cost is considered average (3/5) when compared to other solutions in their category.


20. Vibes Catapult

  • Best for: Small, medium and large size businesses
  • Price:
  • Feb 23, 2022
Compare Vibes Catapult Vs. Toggl

Vibes Catapult is a cloud-based mobile marketing engagement solution designed to help marketers connect with mobile customers. Some of its core features include multi-channel, orchestration, personalization, integration, and analytics & insights.


21. Leanplum

  • Best for: SMBs
  • Price: starts at $330 per month
  • Feb 26, 2022
Compare Leanplum Vs. Toggl

Leanplum is a growing cloud-based Marketing Automation software, it is designed to support small and medium size business. Leanplum received a rating of 5 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.


22. Boomtrain

  • Best for: Large business
  • Price: starts at $1,000 per month
  • Oct 27, 2022
Compare Boomtrain Vs. Toggl

Zeta Global is an award-winning cloud-based Marketing software, it is designed to support large size business. Zeta Global received a rating of 2.5 from ITQlick team. The software cost is considered affordable (1.5/5) when compared to alternative solutions.


23. Pypestream

  • Best for: Small, medium and large size businesses
  • Price: starts at $18 per month
  • Mar 10, 2022
Compare Pypestream Vs. Toggl

Pypestream is a fast growing cloud-based Marketing software, it is designed to support small, medium and large size business. Pypestream received a rating of 4.3 from ITQlick team. The software cost is considered affordable (2.4/5) when compared to alternative solutions.


24. Smartlook

  • Best for: SMBs
  • Price: starts at $39 per month
  • Mar 22, 2022
Compare Smartlook Vs. Toggl

SmartLook is a business intelligence toolset designed to help enterprises assess lead behavior. With a variety of tools, the software provides replays of users websites and apps, giving statistics on what content is being read and which features visitors interact with the most.


25. CAKE

  • Best for: Small, medium and large size businesses
  • Price: starts at $399 per user/month
  • Mar 28, 2022
Compare CAKE Vs. Toggl

CAKE is a fast growing cloud-based Analytics software, it is designed to support small, medium and large size business. CAKE received a rating of 4.5 from ITQlick team. The software cost is considered average (3/5) when compared to other solutions in their category.


26. Adestra

  • Best for: SMBs
  • Price:
  • Oct 31, 2022
Compare Adestra Vs. Toggl

Adestra is a fast growing cloud-based Marketing Automation software, it is designed to support small and medium size business. Adestra received a rating of 4.3 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.


27. SMS Mobile Marketing Platform

  • Best for: Small, medium and large size businesses
  • Price: starts at $45 per user/month
  • Apr 13, 2022
Compare SMS Mobile Marketing Platform Vs. Toggl

SMS Mobile Marketing Platform is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. SMS Mobile Marketing Platform received a rating of 3.1 from ITQlick team. The software cost is considered average (2.8/5) when compared to other solutions in t...


28. 7Sheep

  • Best for: Small, medium and large size businesses
  • Price: starts at $59 per user/month
  • Apr 19, 2022
Compare 7Sheep Vs. Toggl

7Sheep is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. 7Sheep received a rating of 4 from ITQlick team. The software cost is considered average (3.2/5) when compared to other solutions in their category.


29. Outbrain Amplify

  • Best for: Small, medium and large size businesses
  • Price: starts at $20 per license
  • Apr 21, 2022
Compare Outbrain Amplify Vs. Toggl

Outbrain Amplify is a marketing software designed to help advertisers and marketers draw data-driven connections between actions and interests.


30. Chatfuel

  • Best for: Small, medium and large size businesses
  • Price: starts at $15 per 500 conversations/month
  • May 19, 2022
Compare Chatfuel Vs. Toggl

Chatfuel is messenger marketing software designed to allow businesses to use messaging applications like bots to automate communication processes. The software helps to increase customer satisfaction and conversions and automate sales processes, leading to increased sales.


31. Urban Airship

  • Best for: Small, medium and large size businesses
  • Price: starts at $25,000 per year
  • Apr 26, 2022
Compare Urban Airship Vs. Toggl

Urban Airship is a cloud-based marketing software that helps organizations and companies boost their growth through digital customer engagement. The software helps these companies to send automated notifications that are interactive and personalized to their clients.


32. Selligent

  • Best for: Small, medium and large size businesses
  • Price:
  • May 11, 2022
Compare Selligent Vs. Toggl

We asked 5,000 consumers from around the world about their behavior and the tech trends that influence their brand interactions. What they told us will surprise and enlighten you – and impact your marketing.


33. Tumpia

  • Best for: Small, medium and large size businesses
  • Price: starts at $199 per user/month
  • Nov 01, 2019
Compare Tumpia Vs. Toggl

Tumpia is a leading cloud-based Marketing software, it is designed to support small, medium and large size business. Tumpia received a rating of 4.9 from ITQlick team. The software cost is considered average (3/5) when compared to other solutions in their category.


34. Retailigence

  • Best for: Small, medium and large size businesses
  • Price:
  • Jul 25, 2022
Compare Retailigence Vs. Toggl

Retailigence is an award-winning cloud-based Marketing software, it is designed to support small, medium and large size business. Retailigence received a rating of 4.2 from ITQlick team. The software cost is considered average (2.8/5) when compared to other solutions in their category.


35. FollowAnalytics

  • Best for: Small, medium and large size businesses
  • Price:
  • Apr 11, 2021
Compare FollowAnalytics Vs. Toggl

FollowAnalytics is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. FollowAnalytics received a rating of 3.1 from ITQlick team. The software cost is considered affordable (1.8/5) when compared to alternative solutions.


36. AD SERVE

  • Best for: Start up, Small business, Medium business, Large business
  • Price:
  • Jun 08, 2022
Compare AD SERVE Vs. Toggl

AD SERVE is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. AD SERVE received a rating of 4.7 from ITQlick team. The software cost is considered average (2.8/5) when compared to other solutions in their category.


37. Mobile SiteBuilder

  • Best for: Start up, Small business, Medium business, Large business
  • Price:
  • Nov 21, 2022
Compare Mobile SiteBuilder Vs. Toggl

Mobile SiteBuilder is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Mobile SiteBuilder received a rating of 4.5 from ITQlick team. The software cost is considered average (3.3/5) when compared to other solutions in their category.


38. Globys

  • Best for: Small, medium and large size businesses
  • Price:
  • Oct 25, 2019
Compare Globys Vs. Toggl

Globys is a fast growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Globys received a rating of 4 from ITQlick team. The software cost is considered affordable (2.2/5) when compared to alternative solutions.


39. Mobile Applications

  • Best for: Start up, Small business, Medium business, Large business
  • Price:
  • Nov 17, 2022
Compare Mobile Applications Vs. Toggl

Mobile Applications is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. Mobile Applications received a rating of 3.5 from ITQlick team. The software cost is considered affordable (1.7/5) when compared to alternative solutions.


40. Scanova

  • Best for: Small, medium and large size businesses
  • Price: starts at $15 per user/month
  • Oct 28, 2019
Compare Scanova Vs. Toggl

Scanova is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Scanova received a rating of 4.6 from ITQlick team. The software cost is considered average (3.1/5) when compared to other solutions in their category.


41. Meg

  • Best for: Small businesses and start ups
  • Price:
  • Aug 13, 2019
Compare Meg Vs. Toggl

Meg is a growing cloud-based Marketing software, it is designed to support small and medium size business. Meg received a rating of 4.8 from ITQlick team. The software cost is considered average (3.1/5) when compared to other solutions in their category.


42. Opt It

  • Best for: Small, medium and large size businesses
  • Price: starts at $50 per month
  • Oct 16, 2019
Compare Opt It Vs. Toggl

Opt It is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Opt It received a rating of 3.2 from ITQlick team. The software cost is considered affordable (1.5/5) when compared to alternative solutions.


43. Oxygen8 Engage

  • Best for: Small, medium and large size businesses
  • Price:
  • Sep 03, 2019
Compare Oxygen8 Engage Vs. Toggl

Oxygen8 Engage is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Oxygen8 Engage received a rating of 4.5 from ITQlick team. The software cost is considered affordable (2.4/5) when compared to alternative solutions.


44. ZetaActions

  • Best for: Small, medium and large size businesses
  • Price:
  • Aug 26, 2019
Compare ZetaActions Vs. Toggl

ZetaActions is a fast growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. ZetaActions received a rating of 4.1 from ITQlick team. The software cost is considered average (2.7/5) when compared to other solutions in their category.


45. adZU

  • Best for: Small, medium and large size businesses
  • Price:
  • May 26, 2022
Compare adZU Vs. Toggl

adZU is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. adZU received a rating of 3.3 from ITQlick team. The software cost is considered affordable (2.4/5) when compared to alternative solutions.


46. Marketing Rocket

  • Best for: Start up, Small business, Medium business, Large business, Private use
  • Price: starts at $247 per year
  • Jul 18, 2022
Compare Marketing Rocket Vs. Toggl

Marketing Rocket is an award-winning cloud-based CRM software, it is designed to support small, medium and large size business. Marketing Rocket received a rating of 4.8 from ITQlick team. The software cost is considered affordable (1.6/5) when compared to alternative solutions.


47. Sarv Transactional email service

  • Best for: Start up, Small business, Medium business, Large business, Private use
  • Price: starts at $6.79 per month
  • Aug 31, 2019
Compare Sarv Transactional email service Vs. Toggl

Sarv Transactional email service is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Sarv Transactional email service received a rating of 3.4 from ITQlick team. The software cost is considered average (3.2/5) when compared to other solution...


48. Braze

  • Best for: Small, medium and large size businesses
  • Price:
  • Oct 25, 2019
Compare Braze Vs. Toggl

Braze is a trending cloud-based Marketing software, it is designed to support small, medium and large size business. Braze received a rating of 4.5 from ITQlick team. The software cost is considered affordable (2.2/5) when compared to alternative solutions.


49. Appsee

  • Best for: Small, medium and large size businesses
  • Price: Has a free version
  • Oct 30, 2019
Compare Appsee Vs. Toggl

Appsee is a growing cloud-based Bug Tracking software, it is designed to support small, medium and large size business. Appsee received a rating of 4.5 from ITQlick team. The software cost is considered affordable (2.2/5) when compared to alternative solutions.


50. BlueSnap

  • Best for: Small, medium and large size businesses
  • Price:
  • Oct 08, 2019
Compare BlueSnap Vs. Toggl

BlueSnap is a growing cloud-based eCommerce software, it is designed to support small, medium and large size business. BlueSnap received a rating of 4.5 from ITQlick team. The software cost is considered affordable (2.2/5) when compared to alternative solutions.


51. Azalead

  • Best for: Small, medium and large size businesses
  • Price: starts at $1,000 per user/month
  • Sep 11, 2019
Compare Azalead Vs. Toggl

Azalead is a growing cloud-based Marketing software, it is designed to support small, medium and large size business. Azalead received a rating of 4.2 from ITQlick team. The software cost is considered affordable (1.6/5) when compared to alternative solutions.


52. Skillshare

  • Best for: Small, medium and large size businesses
  • Price: starts at $20 per month
  • Aug 24, 2019
Compare Skillshare Vs. Toggl

Skillshare is a leading cloud-based LMS software, it is designed to support small, medium and large size business. Skillshare received a rating of 4 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


53. Agillic Dialogue

  • Best for: Small, medium and large size businesses
  • Price:
  • Aug 17, 2019
Compare Agillic Dialogue Vs. Toggl

Agillic Dialogue is an award-winning cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Agillic Dialogue received a rating of 5 from ITQlick team. The software cost is considered affordable (2.3/5) when compared to alternative solutions.


54. Boingnet

  • Best for: Small, medium and large size businesses
  • Price: starts at $99 per user/month
  • Oct 08, 2019
Compare Boingnet Vs. Toggl

Boingnet is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Boingnet received a rating of 3.7 from ITQlick team. The software cost is considered affordable (1.8/5) when compared to alternative solutions.



A Buyer's Guide to Mobile Marketing Solutions

Marketing Software Buyer’s Guide
 
If revenue directly comes from sales, sales, on the other hand, is the direct result of marketing. Maybe not all will agree on this premise but all would probably say yes when asked by this question: Are sales and marketing important elements of your business? Next to ROI, marketing conversion rate will more likely be the main focus of a well-versed modern-day internet marketer. Marketing is communicating the value of a product or service to a customer with the goal in mind of selling that same product or service. This is not an easy job most especially when significant type and volume of products are involve. But thanks to the marketing software, it makes our life easier, faster and our business, profitable.
 
Through this Buyer’s Guide, we at ITQlick.com would like you to re-examine your current position in marketing and further encourage you to discover the value and impact of marketing software solution on your overall performance. We all know it. Marketing is the life and blood of business. There is more to learn on this scientific body knowledge and one of them is the acquisition process of the right marketing software solution for your business.
 
Types
Marketing software solutions are here for these two important tasks: 1) conduct customer/market segmentation and 2) campaign development and management. With this principle in mind, marketing leads us into these three major types of marketing solutions.
 
Marketing Intelligence
By tracking the customers’ response on marketing campaigns conducted via different channels, marketing software solution is able to gather and measure data from these activities. This helps marketer in developing better programs and campaigns that can boost market conversion rate.
 
Marketing Automation
With the primary focus of converting leads into customers, marketing automation automates marketing processes including customer segmentation, customer data integration, and campaign management.
 
Advanced Workflow Automation
With the primary objective of increasing the marketer's ability to deliver relevant content to relevant individuals at relevant times, workflow automation focuses more on streamlining the internal marketing processes of an organization.
 
It is clear that these sets of technology help marketers manage the customer experience across different marketing channels. In a broader sense, marketing software solutions are there to provide strategic process automation. Marketing software products help marketers in:
 
  • developing and implementing email marketing campaigns
  • automating repetitive business tasks
  • creating and managing a central database for present and potential customers
  • integrating processes and activities in Customer Relationship Management (CRM) system
  • developing automated campaigns and programs to increase the overall business sales
 
Features
Most marketing software solutions rooted out from Customer Relationship Management (CRM) and Email Marketing industries. Let’s go over with this list of features that will help you better understand the power of available marketing software solutions today.
 
Database
Database supports every feature and function of a marketing platform. It is where contact data and activity histories for each lead and customer are saved and secured.
 
Email Marketing Engine
Considered as the hardest working marketing tool, automated email campaigns can produce conversion rates two times higher than non-automated ones.
 
Automated Programs
Lead nurturing programs like series of follow-up messages and scheduled call-to-action alerts helps improve lead-to-customer conversion process.
 
Lead Scoring
This involves the assigning of score or value to the activity and demographic data of the lead who visited a certain store or website. This help marketers in analyzing the buying cycle of a lead and come with actions or solutions that help convert them to buyers.
 
Landing Pages
This is the web page where you intend to bring your prospect leads after clicking a link, button or text in an email or blog as a result of a call-to-action campaign.
 
Forms and Surveys
Forms and surveys are powerful engagement tools. Automating the sending, processing of data, and generating of report out of these forms and surveys help companies in a variety of ways.
 
Website Visitor Tracking
Web Analytics and the popular Google Analytics help analyze web traffic. Number of visitors, their activity on the site, and their demographic profile when analyze results to formulation of better marketing campaigns.
 
CRM Integration
Integrating your marketing automation database with CRM systems like Salesforce, Microsoft Dynamics, and Sugar CRM helps you in understanding better your leads and customers. CRM connects the dots between marketing, sales and customer service.
 
Web Event Integration
Web events like webinars require a lot of efforts to organize. Integrating such activity into your marketing software helps you save time and even allows you reach a greater number of participants.
 
Social Marketing
Social media marketing can be automated. Auto-post, auto-tweet, and auto-respond features are now all possible to be incorporated in your social media campaigns.
 
Analytics and Reports
With real-time reports, your time to make sound decision relevant to your next marketing strategy can be maximized. Going deeper with the analytics features, like the dashboard, your marketing solution can help you analyze better the bigger picture of the market where you are operating.
 
In addition, don’t forget to check the common features like ease of use, overall speed performance, and availability of training and support, and mobility features.
 
Solutions per Business Size, per Vendor
Marketing software solutions are available from a wide range of vendors. They are segmented into three major levels: Enterprise Players, Small and Medium Business Players, Niche Providers. Solution providers, industry analysts, consultants and software users agree the these segments were formed by carefully considering these parameters:
 
  • Target industry
  • Features included
  • Focus or scope covered
  • Degree of integration
  • Ease-of-use and internal resources available
  • Efficiency of internal processes and relevance of designed flows
  • Content and relevant offers
 
Eloqua and Marketo are both enterprise players that offer a variety of functions on the solutions they provide. Aprimo, Unica, Teradata and SAS Institute are also among of the top performers in this market segment.
 
In the SMB market is where many players are thriving and competing against each other in providing the best-of-breed (industry-specific) and hybrid (or CRM that includes marketing functions) solutions. Salesforce.com, SAP and Microsoft all offers solutions that can be integrated with another vendor’s technology tools.
 
Neolane, Exact Target and Silverpop are niche players. They are also known as specialist marketing automation vendors. Most of these specialists are providing marketing solutions to the B2C and B2B consumer markets.
 
Pricing Considerations
Below list of marketing software solutions is a mix of cloud-based, SMB, and subscription-based pricing model. They were regarded as the top 15 marketing software solutions that can boost your business today.
 
  1. Marketo
  2. Vocus
  3. HubSpot
  4. Yesware
  5. Sailthru
  6. Optimove
  7. LocalVox 
  8. MailChimp
  9. Infusionsoft
  10. ThriveHive
  11. Demandbase
  12. WordStream
  13. Act-On
  14. CAKE
  15. Optify
 
It is oftentimes a big challenge to many software buyers to accurately calculate the total cost of a marketing solution. As your partner in business, we at ITQlick.com would like to help you on this area of concern. Here are the tips that we want you to work on properly.
 
  1. Determine your resources and budget, including the staff you'll need to oversee the effort required in various stages of the acquisition process.
  2. Determine which software capabilities you would like to acquire and set performance targets that could be realistically achieved when these automation functionalities are applied.
  3. Consider your organization’s culture to ensure that once the marketing solution is already up and running, everybody will do their part in achieving your marketing goals.
  4. We highly recommend that you examine these parameters when figuring out the total cost of owning a marketing software solution.
    1. Base-product pricing (one-time license fee or subscription premium)
    2. Length of contract
    3. Administrative costs
    4. Costs of optional features
    5. Implementation costs (consultant and contractor fees)
    6. Training costs
    7. Cost per user (if part of the solution)
 
Market Trends
There is report stating that “by 2020, customer will manage 85% of the relationship with a company without even talking to a human”. Taking this on a neutral approach, the marketing solution industry is destined to grow and even with the absence of the voices and gestures from human communicators, relationship that are only possible to be established with interactions between customers will stay strong and connected. Evolutions in the marketing industry keep on coming and there will be no other first-hand beneficiaries on these but you business owners.
 
Big data, cloud-computing, and mobile apps will remain the buzz words that you and your customers will keep on exchanging with. Sales will continue to boost with all these things harmonizing the customer signals and digital footprints of the marketing world. Upgrade your marketing strategies. Today is the right time to acquire the right marketing software solution for your business.
Finding the right Mobile Marketing software for your business
Proper Mobile Marketing software selections are the precursor to successful deployment and business growth. Finding the right Mobile Marketing solutions doesnít have to be complicated, and it doesnít have to take days or weeks of your time.

After researching over 5,000 systems, we can identify the best solution for companies of all shapes and sizes. ITQlick.com is 100% free for software buyers.



Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.