Top 54 Social CRM Software (Dec 2022)

2023's Best 55 Social CRM Systems

Shlomi LaviShlomi Lavi / Dec 29, 2022

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1. Hootsuite

  • Best for: Small, medium and large size businesses
  • Price: starts at $49 per user/month
  • Mar 10, 2022
Compare Hootsuite Vs. Hootsuite

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard.


2. Zoho Social

  • Best for: Medium and large size businesses
  • Price: starts at $10 per month
  • Mar 11, 2022
Compare Zoho Social Vs. Hootsuite

Zoho Social is a social marketing software designed to help companies manage and promote their brands on the internet.


3. SocialRank

  • Best for: Small, medium and large size businesses
  • Price: starts at $199 per year
  • Mar 20, 2022
Compare SocialRank Vs. Hootsuite

SocialRank is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. SocialRank received a rating of 3.4 from ITQlick team. The software cost is considered affordable (1.5/5) when compared to alternative solutions.


4. CenterWare Inbound

  • Best for: Medium and large size businesses
  • Price:
  • Mar 20, 2022
Compare CenterWare Inbound Vs. Hootsuite

CenterWare Inbound is a cloud-based software that handles and streamlines the communication between agents and the various callers through intelligent routing capabilities. CenterWare Inbound strategically distributes each call that arrives at the call center and it helps to enhance the customer exp...


5. SugarCRM

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $49 per user/month
  • Dec 29, 2022
Compare SugarCRM Vs. Hootsuite

SugarCRM is a complete customer relationship management software that is offered on the cloud and serves businesses for any size. The software helps businesses to handle various functions such as sales automation, account management, marketing automation, as well as customer relationship management...


6. Spark by Marketo

  • Best for: Small, medium and large size businesses
  • Price: starts at $895 per month
  • Mar 04, 2022
Compare Spark by Marketo Vs. Hootsuite

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software and target more revenue with less effort. The marketing automation solution offers multi-ch...


7. Tracx

  • Best for: Small, medium and large size businesses
  • Price: starts at $28 per month
  • Apr 30, 2022
Compare Tracx Vs. Hootsuite

Tracx is an award-winning cloud-based Social Media Management software, it is designed to support small, medium and large size business. Tracx received a rating of 3.9 from ITQlick team. The software cost is considered average (3.2/5) when compared to other solutions in their category.


8. Octane AI

  • Best for: Small, medium and large size businesses
  • Price: starts at $29 per month
  • Aug 24, 2022
Compare Octane AI Vs. Hootsuite

Octane AI is a marketing software designed to help stores drive conversions by collecting customer insights, personalizing marketing (that is recommending specific products to solve each person needs) and generally, improving customer experience.


9. BigContacts

  • Best for: Small businesses and start ups
  • Price: starts at $5 per user/month
  • May 26, 2022
Compare BigContacts Vs. Hootsuite

BigContacts is a customer relationship management solution for small and medium businesses. It offers marketing and sales automation along with collaboration and analytical capabilities. The software was designed and launched by BigContacts LLC headquartered in Georgia, United States.


10. ReviewBuzz

  • Best for: Small, medium and large size businesses
  • Price: starts at $199 per location/month
  • Jun 22, 2022
Compare ReviewBuzz Vs. Hootsuite

ReviewBuzz software is a cloud-based Reputation Management Software that helps small and mid-market businesses to acquire 5-star reviews. ReviewBuzz software helps companies to get better and favorable ratings on websites such as Facebook, Yelp and Google.


Pricing Guide - Social CRM Software:

Customer Relationship Management (CRM) Software Price Range

Most CRM software in the market are priced on a per-user, per-month basis; hence, businesses can expect to pay between the range of $10 to $200 per user monthly. There are also some CRM products with yearly pricings and others with perpetual licenses.

The above price range depends on the sophistication of the CRM products feature-wise, as well as the number of user accesses or accounts paid for. Some CRM software within the above price ranges are Zendesk Sell, which starts from $19 monthly per user, FreeAgent CRM pricing starts from $25 monthly per user, and GreenRope costs between $149 for up to 1,000 contacts to $699 for up to 50,000 contacts.

In addition, CRM products target different sizes of organizations, and their price ranges are as follows:

  • Small Businesses can expect to pay between the range of $10 to $25 for CRM software. The prices are set on a per user per month basis. For example, Zoho CRM costs $12 per user per month, Fresh Sales costs $13 per user, per month, and Copper pricing starts $19 per user per month. In addition to this, some products offer small businesses very basic packages which can be gotten for free.
  • Medium Businesses can expect to pay between $25 to $50 for CRM software. While most products for medium-sized businesses are priced on a per user, per month basis, the number of employees or registered users will determine the prize of the software per user. For example, Hubspot costs up to $30 per user monthly but $50 monthly for two users. Others are Benchmark ONE, which costs $40 monthly per user, and Skynamo, which is priced at $46 per user monthly.
  • Large Businesses can expect prices that fall within $50 to $200 for CRM products. CRM offerings for large business organizations typically come with more features; hence, there may be separate fees for installation, setup, or training. Some CRM software within this tier are FreeAgent CRM, which costs $130 price monthly per user; GreenRope costs between $149 for up to 1,000 contacts to $699 for up to 50,000 contacts , and Quick Base pricing falls around $500 monthly for a number of users.

CRM best of breeds and their price ranges are as follows:

  • Marketing Automation Software Marketing automation products can be divided into three tiers, each carrying prices that range from $0 to $19, $19 to $50, and $50 upwards, respectively. For instance, Active Campaign pricing starts from $15 monthly per user, Hubspot Marketing Automation costs up to $50 per user monthly, and Integrated Marketing Portal pricing is around $50 per user monthly.
  • Lead Management Software The pricing for Lead management products in the market usually varies between $11 and $60 upwards. These price ranges depend on the level of the products offerings and the number of registered users per month. For example, SalesExec pricing starts from $65 per user monthly, Salesforce Essentials costs around $25 per user monthly, and Lead Capsule pricing starts from around $500 per month for a number of years.
  • SalesForce Automation Software SalesForce automation products pricing ranges from $13 to $50 upwards, depending on the level of their offerings and the number of registered accounts per month. The prices are set per user, per month; hence, SAA software pricing like Really Simple System starts from $14 per user monthly, Pepperi pricing is around $48 per user monthly, and Cliently costs up to $39 per user per month.
  • Contact Management Software Most contact management products in the market are priced on a per month basis, and there are typically set limits to the number of contacts each user can manage on the software. Depending on the level of offers, prices may fall between $0 to $14, $14 to $25, and $25 to $400. For example, Infloflo pricing starts from around $100 per month, DejaOffice PC CRM costs up to $50 monthly, and AirTable pricing starts from $14 per month.
  • Email Marketing Software Email marketing products are priced per month, and there are usually limits on the number of subscribers or emails for each user monthly. The prices range from $0 and $30 upwards, depending on the package level. For example, Constant Contact pricing starts from $20 per month, SendinBlue pricing starts from $25 per month, and Campaigner costs around $19 per month.

11. Geofeedia

  • Best for: Small, medium and large size businesses
  • Price:
  • Apr 03, 2022
Compare Geofeedia Vs. Hootsuite

Geofeedia is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. Geofeedia received a rating of 3.1 from ITQlick team. The software cost is considered affordable (1.8/5) when compared to alternative solutions.


12. Marketo Lead Management

  • Best for: Small, medium and large size businesses
  • Price: starts at $9 per month
  • Jul 04, 2022
Compare Marketo Lead Management Vs. Hootsuite

Marketo Lead Management is a lead management software that can help users to transform marketing processes and current sales, reduce cost-per-lead, and deliver ready leads to the sales team. This solution can bridge the gap between lead generation and converting the lead to a sale. Marketo, the ...


13. LeadSift

  • Best for: Small, medium and large size businesses
  • Price: starts at $1,500 per month
  • Apr 09, 2022
Compare LeadSift Vs. Hootsuite

LeadSift is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. LeadSift received a rating of 3.6 from ITQlick team. The software cost is considered average (2.7/5) when compared to other solutions in their category.


14. Marketing Cloud: Radian6

  • Best for: Small, medium and large size businesses
  • Price: starts at $1,000 per month
  • Apr 09, 2022
Compare Marketing Cloud: Radian6 Vs. Hootsuite

Salesforce Marketing Cloud is a marketing and campaign automation solution for businesses of all sizes. The software also offers various useful analytics and management features. It is a product of Salesforce.com, Inc., headquartered in California, United States.


15. Tailwind

  • Best for: SMBs
  • Price: starts at $9.99 per month
  • Sep 05, 2022
Compare Tailwind Vs. Hootsuite

Tailwind is a growing cloud-based Social Media Management software, it is designed to support small and medium size business. Tailwind received a rating of 4.5 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


16. KnowEm

  • Best for: Small, medium and large size businesses
  • Price: starts at $84.95 per license
  • Apr 14, 2022
Compare KnowEm Vs. Hootsuite

KnowEm is an award-winning cloud-based Social Media Management software, it is designed to support small, medium and large size business. KnowEm received a rating of 3.3 from ITQlick team. The software cost is considered affordable (1.5/5) when compared to alternative solutions.


17. Buffer

  • Best for: SMBs
  • Price: starts at $5 per month
  • Apr 13, 2022
Compare Buffer Vs. Hootsuite

Buffer is a social media tool that can simplify the process of publishing posts on social media. Users can quickly share contents on LinkedIn, Facebook and Twitter from their mobile phone or PC. The software comes with some great features to help you take your social media management to a new height...


18. CoSchedule

  • Best for: Small, medium and large size businesses
  • Price: starts at $29 per user/month
  • Oct 06, 2022
Compare CoSchedule Vs. Hootsuite

CoSchedule is a cloud-based (CRM) customer relationship management solution designed for professional marketers, marketing teams, and agencies. The core features include project management, content management, and social media management.


19. Klear

  • Best for: Small, medium and large size businesses
  • Price: starts at $249 per user/month
  • Apr 24, 2022
Compare Klear Vs. Hootsuite

Klear is a trending cloud-based Social Media Management software, it is designed to support small, medium and large size business. Klear received a rating of 3.6 from ITQlick team. The software cost is considered average (3.4/5) when compared to other solutions in their category.


20. Yotpo

  • Best for: Small businesses and start ups
  • Price: starts at $19 per month
  • Oct 18, 2022
Compare Yotpo Vs. Hootsuite

Yotpo software is a cloud-hosted marketing content management platform built for e-commerce businesses. The platform is modeled to enable clients to gather user-generated content which will help grow the brand and also manage their customer’s experience.


21. AgoraPulse

  • Best for: Small, medium and large size businesses
  • Price: starts at $79 per month
  • May 14, 2022
Compare AgoraPulse Vs. Hootsuite

Agorapulse is a cloud based social media marketing and CRM solutions designed to offers social influencer management, profile management, and social media analytics in a suite. Enjoy that fresh, clean inbox zero feeling. No more logging in and out, over and over again. Easily switch between all ...


22. SocialPilot

  • Best for: Small, medium and large size businesses
  • Price: starts at $29.75 per user/month
  • May 14, 2022
Compare SocialPilot Vs. Hootsuite

SocialPilot is a social media scheduling, marketing and analytics tool helping social media professionals and digital marketers making their social effortless. SocialPilot supports nine social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, VK, Tumblr and ...


23. Actiance

  • Best for: Small, medium and large size businesses
  • Price: starts at $17.76 per license
  • May 14, 2022
Compare Actiance Vs. Hootsuite

Actiance is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. Actiance received a rating of 3.1 from ITQlick team. The software cost is considered average (2.9/5) when compared to other solutions in their category.


24. Alto Social Analytics

  • Best for: Small, medium and large size businesses
  • Price:
  • May 14, 2022
Compare Alto Social Analytics Vs. Hootsuite

Alto Social Analytics is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. Alto Social Analytics received a rating of 3.8 from ITQlick team. The software cost is considered affordable (1.6/5) when compared to alternative solutio...


25. Relenta

  • Best for: Small businesses and start ups
  • Price: starts at $39 per user/month
  • Nov 11, 2022
Compare Relenta Vs. Hootsuite

Relenta is a CRM software that deviates from conventional CRM and uses a system termed customer interaction management (CIM).


26. SproutSocial

  • Best for: Small, medium and large size businesses
  • Price: starts at $89 per user/month
  • Nov 10, 2022
Compare SproutSocial Vs. Hootsuite

SproutSocial is a web based social media management solution for businesses of all sizes. It offers such services as personalized profile management, smart engagement, seamless publishing, and others. The software was designed and launched by SproutSocial Inc headquartered in Illinois, United States...


27. NeonCRM by Z2 Systems, Inc-

  • Best for: Small, medium and large size businesses
  • Price: starts at $99 per month
  • Apr 25, 2022
Compare NeonCRM by Z2 Systems, Inc- Vs. Hootsuite

NeonCRM is a customer relationship management solution for small and medium businesses. Its capabilities include marketing automation, collaboration, analytics, and others. The software was developed and released by Z2 Systems Inc headquartered in Illinois, United States.


28. Dataminr

  • Best for: Small, medium and large size businesses
  • Price: starts at $15,000 per year
  • Aug 26, 2022
Compare Dataminr Vs. Hootsuite

Dataminr is a CMS software designed as a real-time artificial intelligence for event and risk detection. The software helps detect first signals of high-impact events and likely risks with insightful, actionable data that is openly available.


29. FollowAdder

  • Best for: Small, medium and large size businesses
  • Price: starts at $24 per month
  • Jun 07, 2022
Compare FollowAdder Vs. Hootsuite

FollowAdder is an award-winning cloud-based Social Media Management software, it is designed to support small, medium and large size business. FollowAdder received a rating of 3.6 from ITQlick team. The software cost is considered average (3.2/5) when compared to other solutions in their category.


30. tweetchat

  • Best for: Small, medium and large size businesses
  • Price:
  • Dec 14, 2022
Compare tweetchat Vs. Hootsuite

tweetchat is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. tweetchat received a rating of 3.9 from ITQlick team. The software cost is considered affordable (2.1/5) when compared to alternative solutions.


31. Snapforce CRM

  • Best for: Small, medium and large size businesses
  • Price: starts at $12.06 per month
  • May 26, 2022
Compare Snapforce CRM Vs. Hootsuite

Snapforce CRM is a customer relationship management solution for businesses of all sizes. Its capabilities include lead management, call center management, customer support, and others. The software was designed and launched by SnapForce Technologies headquartered in New Jersey, United St...


32. ReviewJump

  • Best for: Small, medium and large size businesses
  • Price: starts at $39 per month
  • Jun 20, 2022
Compare ReviewJump Vs. Hootsuite

ReviewJump is a trending cloud-based Social Media Management software, it is designed to support small, medium and large size business. ReviewJump received a rating of 3.2 from ITQlick team. The software cost is considered average (2.6/5) when compared to other solutions in their category.


33. Shortstack

  • Best for: SMBs
  • Price: starts at $99 per month
  • Jun 20, 2022
Compare Shortstack Vs. Hootsuite

ShortStack is a cloud based campaign creation solution that is designed to help the user design campaigns using various themes, widgets, and templates.


34. BuzzSumo

  • Best for: Small, medium and large size businesses
  • Price: starts at $99 per 5 users/month
  • Jun 19, 2022
Compare BuzzSumo Vs. Hootsuite

BuzzSumo is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. BuzzSumo received a rating of 4.5 from ITQlick team. The software cost is considered affordable (1/5) when compared to alternative solutions.


35. Curalate

  • Best for: Small, medium and large size businesses
  • Price:
  • Jun 19, 2022
Compare Curalate Vs. Hootsuite

Curalate is a CRM software designed to help brands increase their online sales using social media content on different social platforms or channels.


36. Socious Online Community

  • Best for: Small, medium and large size businesses
  • Price:
  • Dec 16, 2022
Compare Socious Online Community Vs. Hootsuite

Socious Online Community is an online community software that can differentiate your organization, improve employee productivity and increase customer loyalty with its features. The software ensures better relationships between members and customers which can lead to better business. The software of...


37. Everypost

  • Best for: Small, medium and large size businesses
  • Price: starts at $9.99 per month
  • Jun 20, 2022
Compare Everypost Vs. Hootsuite

Everypost is a CRM software specialized for social media posting and its performance measurement. Its features include uploads, content curation, and customization, Twitter mentions, Youtube and Flickr posting, and social media channel sorting.


38. RightNow CX

  • Best for: Small, medium and large size businesses
  • Price:
  • Dec 16, 2022
Compare RightNow CX Vs. Hootsuite

RightNow CX is a customer relationship management solution for businesses of all sizes. It also offers various collaboration, marketing, and sales automation services. Originally designed by RightNow Technologies, the software is now a product of Oracle Corporation headquartered in California, Unite...


39. Sales Service Cloud

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $25 per user/month
  • Jun 23, 2022
Compare Sales Service Cloud Vs. Hootsuite

Sales Service Cloud is a customer service software that can help users to manage their customer service from any device, anytime, anywhere. Users can also include the one-touch service directly in their products. Whether you are online from smartphone or a desktop, you have everything to resolve pro...


40. Allin1Social

  • Best for: Small, medium and large size businesses
  • Price: starts at $90 per user/month
  • Dec 19, 2022
Compare Allin1Social Vs. Hootsuite

Allin1Social is a leading cloud-based Social Media Management software, it is designed to support small, medium and large size business. Allin1Social received a rating of 3.7 from ITQlick team. The software cost is considered average (2.9/5) when compared to other solutions in their category.


41. SalesOutlook CRM

  • Best for: SMBs
  • Price: starts at $25 per user/month
  • Jun 24, 2022
Compare SalesOutlook CRM Vs. Hootsuite

SalesOutlook CRM is a Microsoft Outlook based customer relationship management system built upon the Microsoft Office System that can extend the features of MS Outlook without damaging the original functionality of Outlook. The CRM system can be installed as just a plug-in of MS Outlook and it takes...


42. IFTTT

  • Best for: Small, medium and large size businesses
  • Price: starts at $5 per month
  • Jun 27, 2022
Compare IFTTT Vs. Hootsuite

IFTTT is a fast growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. IFTTT received a rating of 3.5 from ITQlick team. The software cost is considered average (3.2/5) when compared to other solutions in their category.


43. Shareablee

  • Best for: Small, medium and large size businesses
  • Price:
  • Jul 08, 2022
Compare Shareablee Vs. Hootsuite

Shareablee is a cloud-based social intelligence solution designed to collect and transform social data into actionable business intelligence. The solution utilizes big data to help marketers learn the best place to invest their money and maximize their effectiveness in reaching customers.


44. Propertybase

  • Best for: Small, medium and large size businesses
  • Price: starts at $59 per user/month
  • Jul 04, 2022
Compare Propertybase Vs. Hootsuite

Propertybase is a customer relationship management solution for businesses of all sizes. It offers the management of data and deals along with forecasting of business plans. The software was designed and launched by Propertybase GmbH headquartered in California, United States.


45. Brand24

  • Best for: Small businesses and start ups
  • Price: starts at $49 per user/month
  • Jul 08, 2022
Compare Brand24 Vs. Hootsuite

Brand24 software is cloud-based social media management and marketing solution created to cater to users with content discovery as well as distribution. It helps you to get instant online mentions that help you grow your customer satisfaction and sales.


46. AnswerHub

  • Best for: Small, medium and large size businesses
  • Price:
  • Jul 16, 2022
Compare AnswerHub Vs. Hootsuite

AnswerHub is a knowledge management software designed to help developers boost productivity and scale support without adding headcount. The software is also a centralized platform from which they can onboard, train, and support external developers.


47. Snaptrends

  • Best for: Small, medium and large size businesses
  • Price: starts at $10,000 per year
  • Dec 20, 2022
Compare Snaptrends Vs. Hootsuite

Snaptrends is a social media management software that enhances organizations, services, brands, and products by analyzing social media contents and conversations.


48. Coosto

  • Best for: Small, medium and large size businesses
  • Price: starts at $249 per month
  • Aug 24, 2022
Compare Coosto Vs. Hootsuite

Coosto is an award-winning cloud-based Marketing software, it is designed to support small, medium and large size business. Coosto received a rating of 4.4 from ITQlick team. The software cost is considered affordable (2.5/5) when compared to alternative solutions.


49. Sendible

  • Best for: Small, medium and large size businesses
  • Price: starts at $29 per month
  • Aug 24, 2022
Compare Sendible Vs. Hootsuite

Sendible is a fast growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. Sendible received a rating of 4.3 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.


50. Brandify

  • Best for: Small, medium and large size businesses
  • Price:
  • Jul 29, 2022
Compare Brandify Vs. Hootsuite

Brandify is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. Brandify received a rating of 3.2 from ITQlick team. The software cost is considered average (2.7/5) when compared to other solutions in their category.


51. QuestBack Enterprise Feedback

  • Best for: Small, medium and large size businesses
  • Price:
  • Jul 26, 2022
Compare QuestBack Enterprise Feedback Vs. Hootsuite

QuestBack Enterprise Feedback Suite is a complete feedback system and a social CRM platform that can help companies to analyze and collect customer, employee and other stockholders’ feedback across all the channels and touchpoints. The software can also offer actionable insights with its analytics f...


52. Driftrock

  • Best for: Small, medium and large size businesses
  • Price: starts at $89 per month
  • Aug 24, 2022
Compare Driftrock Vs. Hootsuite

Driftrock is a fast growing cloud-based CRM software, it is designed to support small, medium and large size business. Driftrock received a rating of 3.5 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.


53. Iconosquare

  • Best for: Small businesses and start ups
  • Price: starts at $49 per month
  • Jul 29, 2022
Compare Iconosquare Vs. Hootsuite

Iconosquare is a growing cloud-based Social Media Management software, it is designed to support small and medium size business. Iconosquare received a rating of 4.3 from ITQlick team. The software cost is considered average (3.2/5) when compared to other solutions in their category.


54. Rival IQ

  • Best for: Small, medium and large size businesses
  • Price: starts at $239 per month
  • Aug 06, 2022
Compare Rival IQ Vs. Hootsuite

Rival IQ is a growing cloud-based Social Media Management software, it is designed to support small, medium and large size business. Rival IQ received a rating of 5 from ITQlick team. The software cost is considered average (3.3/5) when compared to other solutions in their category.



A Buyer's Guide to Social CRM Solutions

Social CRM (Customer Relationship Management) Buyer’s Guide
 
Many corporations and companies today are using social CRM as tool for their everyday business operation. Tracing back the history, CRM or Customer Relationship Management System has been there since the early 90’s. Oracle was one of the pioneers. Today’s leading CRM software vendor Salesforce started its operation in 1999 with their bread-and-butter technology, the Software-as-a-Service (SaaS).
 
The competition among vendors is there and a CRM buyer like you might be encountering confusions right now on which CRM solution to buy. Reviewing the long list of CRM vendors can be a daunting task. But by simply checking published articles like this Buyer’s Guide from ITQlick.com, it will not only save you time and energy, it will definitely help you decide which CRM solution is right for your business.
 
Types
Knowing first the types of CRM will help you determine which of the available solutions can cover your business operational needs. Here are the types of CRM base on application.
 
Operational
Operational types of CRM cover marketing automation, sales force automation, and customer service and support.
 
Collaborative
Collaborative CRM focuses more on communication with the customers to gather feedbacks and issues. This type of CRM aims to improve service effectiveness and efficiency by employing CRM applications like email system and interactive voice response.
 
Analytical
Turning customer data into useful information for further analysis is the purpose of Analytical CRM. The result of the analysis can help businesses in product and services decision making and as well as on designing and executing marketing campaigns.
 
Now that you are guided with the different types of CRM base on their application to business process, its time to determine how you are going to deploy your CRM. The two options are whether it would be Cloud-based or On-premise.
 
Cloud-based CRMare software that runs via the internet servers. SaaS is definitely a cloud-based CRM. If you’re familiar with cloud-computing, a cloud-based CRM is one of these technologies.
 
Now, On-premise CRM is the opposite of cloud-based in the sense that it operates on private network servers. When you buy an on-premise CRM, you have to ensure that you have the network servers ready to run your CRM system.
 
 
Features
When it comes to features, choose the CRM solution that will definitely give you tons of benefits. Closely examine these features that must go with your system.
 
Contact Management
The ability of your CRM to create contact accounts and track the interactions with those accounts with speed and accuracy is a winning business solution. User management, email integration, and contact timelines are all contact management features that can help build strong customer relationship.
 
Sales and Marketing
Marketing campaigns, leads generation, and demand forecasting are all important features of a CRM that can boost your sales force’s performance. Having these CRM features can help increase your revenue.
 
Employee Tracking and Support
A CRM solution that can cover the most important aspect of your business, your people, is definitely a must-buy system. Employee collaboration through a system that enables business managers to track their employees and provide them training support whenever necessary is something that your CRM must have.
 
Ease of Use
A CRM that is easy to use functionality-wise and design-wise can bring a smooth workflow in your everyday business transactions. As what most smart consumers are saying, it must be “user-friendly”.
 
Help and Support
Whether it’s online, via email, thru phone, or chat, someone from the CRM vendor’s side must be there to assist you. Help and support features are important to be in your CRM system.
 
CRM Solutions per Business Size, per Vendor
There is a price on top of every CRM solution. The best approach to optimize your CRM budget is to determine your business size and the equivalent CRM vendor for that size.
 
Business Size
There are two main factors that determine business size. They are the number of employees and annual revenue. Number of employees can be as few as 1 and as many as 500, or even more. Annual revenue in a CRM vendor’s perspective can be categorized from <$1 million up to the extent of >$500 million. After determining the size of your business, you will be able to assess which CRM vendors can provide the right CRM solution.
 
Vendor Level
Examining these three tiers or level of CRM vendors can further help you decide on which CRM solution (cloud-based or on-premise) is the right to buy. Tier 1 is the enterprise level and Oracle, SAP, and Salesforce.com are the top companies under this level. Tier 2 is for the mid-market and Commence CRM, Sage, and SugarCRM belongs here. Tier 3 vendors are for the small businesses. Companies like Zoho, Highrise and Avidian are among of top rank sellers here.
 
Business size and vendor level are important factors when identifying which of the available CRM solutions is just right for your business.
 
Pricing Considerations
There is hard way and easy way in knowing the price of a CRM solution. The easy way is to contact the sellers, ask for quotes and then do a benchmarking. The hard way is to conduct more research and analysis via different sources of price information – websites, published reports, and vendors themselves. Each vendor has its own package versions and their equivalent subscription cost usually in per month basis. Salesforce, for example, has this pricing scheme:
 
Vendor Package Version Price/user/month

  Salesforce

Performance: $300
  Enterprise: $125
  Professional: $65
 
It is always better that you conduct your own research to validate the current pricing of the potential vendors of your CRM and we highly recommend ITQlick.com to be your starting point.
 
Market Trends
A lot of things have been going in the CRM industry. Social CRM and Mobile CRM are the latest technologies in CRM. Social CRM is a convergence of CRM and social networking sites (SNS). Mobile CRM is nonetheless CRM with mobile computing and application features. These trends keep on contributing positive impacts on the sales revenue and productivity performance of many companies in the last couple of years.

SaaS is a growing CRM market. Many reports stated that SaaS has been the choice of many business organizations today. According to an industry-report, 40% of CRM systems sold in 2013 are SaaS-based. Overall, the CRM industry is booming. The CRM market is projected to grow up to $36.4 billion by 2017 from the present worth of around $23 billion.


Finding the right Social CRM software for your business
Proper Social CRM software selections are the precursor to successful deployment and business growth. Finding the right Social CRM solutions doesnít have to be complicated, and it doesnít have to take days or weeks of your time.

After researching over 5,000 systems, we can identify the best solution for companies of all shapes and sizes. ITQlick.com is 100% free for software buyers.



Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.