Top 21 Social Media Software

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100 score, based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 score, based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Salesforce
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Compare
Zoho
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$12 per user/month
Functionality
36
Review
Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review
Zapier
ITQlick rating
4.7/5
Score
94/100
Pricing
6/10
License pricing
$19.99 per month
Functionality
5
Review
Hootsuite
ITQlick rating
4.4/5
Score
93/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31

TOP 21 Social Media Software

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1. Salesforce

  • Best for: Small, medium and large size businesses
  • Price: starts at $25 per user/month
  • Nov 06, 2021
Compare Salesforce Vs. Salesforce

Salesforce is a cloud-hosted customer relationship management (CRM) software suite that offer solutions for small, mid-level and enterprise organizations focusing mainly on sales and support. The software offers various solutions that include sales, marketing, service, commerce, engagement, integrat...


2. Zoho CRM

  • Best for: Small, medium and large size businesses
  • Price: starts at $12 per user/month
  • Oct 06, 2021
Compare Zoho CRM Vs. Salesforce

Zoho CRM is cloud-based customer relationship management and customer engagement solution designed for businesses of all sizes. The core features include artificial intelligence, pipeline management and team collaboration and more.


3. Nimble

  • Best for: Small, medium and large size businesses
  • Price: starts at $19 per user/month
  • Sep 07, 2021
Compare Nimble Vs. Salesforce

Nimble CRM is a web based customer relationship management solution for small and medium businesses. Its capabilities include contact management, lead management, sales forecasting, and others. The software was designed and launched by Nimble Inc headquartered in California, United States.


4. Zapier

  • Best for: Small, medium and large size businesses
  • Price: starts at $19.99 per month
  • May 01, 2021
Compare Zapier Vs. Salesforce

Zapier lets you easily connect the web apps you use, making it easy to automate tedious tasks. You can wait for third-party app developers to offer the SaaS integrations you need. You can hire expensive freelance programmers to build custom software for you. Or you can simply do it yourself with Zap...


5. Hootsuite

  • Best for: Small, medium and large size businesses
  • Price: starts at $19 per user/month
  • Nov 27, 2021
Compare Hootsuite Vs. Salesforce

Hootsuite is the world’s most widely used social media relationship platform with more than 10 million users, including 744 of the Fortune 1000 companies that trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard.


6. Radian6

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $600 per license
  • May 01, 2021
Compare Radian6 Vs. Salesforce

Radian6 is a cloud-based social media monitoring & analysis that offers automated tracking of conversations across various online channels from websites to social media.


7. Prezly

  • Best for: SMBs
  • Price: starts at $50 per user/month
  • May 04, 2021
Compare Prezly Vs. Salesforce

Prezly is a press release/PR software designed to help users with all-in-one solutions that can connect the users’ story or news with their influences using social media and email.


8. Adobe Social

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $50 per user/month
  • May 04, 2021
Compare Adobe Social Vs. Salesforce

Social marketing is all about relationships. With the new Adobe® Social, marketers finally have a comprehensive solution to build stronger connections through content that’s guided by tangible data. Create the most relevant posts, monitor and respond to conversations, measure results, and connect so...


9. CenterWare Inbound

  • Best for: Medium and large size businesses
  • Price:
  • May 06, 2021
Compare CenterWare Inbound Vs. Salesforce

CenterWare Inbound is a cloud-based software that handles and streamlines the communication between agents and the various callers through intelligent routing capabilities. CenterWare Inbound strategically distributes each call that arrives at the call center and it helps to enhance the customer exp...


10. Marketo

  • Best for: Small, medium and large size businesses
  • Price: starts at $1,995 per user/month
  • May 06, 2021
Compare Marketo Vs. Salesforce

Marketo is a marketing automation and management solution for small and medium businesses. It also offers solutions for campaign management, CRM and reporting aspects. The software was designed by Marketo, Inc., headquartered in California, United States.


11. Bitrix24

  • Best for: Small, medium and large size businesses
  • Price: starts at $19 per 2 users/month
  • May 08, 2021
Compare Bitrix24 Vs. Salesforce

Bitrix24 is a social enterprise platform for small businesses that can create a unified workspace for a company for handling the daily tasks and operations. The software can be used as a project management, social collaboration and social intranet solution and includes more than 35 tools. Bitrix...


12. TubeMogul

  • Best for: Small, medium and large size businesses
  • Price:
  • May 20, 2021
Compare TubeMogul Vs. Salesforce

TubeMogul is marketing software for small businesses. It provides campaign management, bulk editing, fraud protection, budget pacing, targeting, mobile tracking, creative optimization, and more features. TubeMogul was founded in 2006 and is currently located in Emeryville, California.


13. BuzzStream

  • Best for: Small, medium and large size businesses
  • Price: starts at $24 per user/month
  • May 20, 2021
Compare BuzzStream Vs. Salesforce

BuzzStream is a marketing software and influencer outreach management platform for small to large businesses. It provides Metrics collection, scheduled emails, email notifications and integration, tags and keywords, scheduled emails, data filtering, social media metrics, press contact list, and col...


14. zendesk talk

  • Best for: Small, medium and large size businesses
  • Price: starts at $49 per user/month
  • May 20, 2021
Compare zendesk talk Vs. Salesforce

Zendesk Talk is a VoIP call center software designed to help companies talk directly to their customers and provide personalized solutions to every issue they face. Being an integrated solution, Zendesk Talk enables users to manage voice in the same workspace and other channels.


15. Spark by Marketo

  • Best for: Small, medium and large size businesses
  • Price: starts at $1,195 per month
  • May 21, 2021
Compare Spark by Marketo Vs. Salesforce

Spark by Marketo is a marketing automation solution to help users secure customers faster by automating marketing campaigns. Users can execute better campaigns using the flexibility and power of this software and target more revenue with less effort. The marketing automation solution offers multi-ch...


16. Simply Measured

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $99 per user/month
  • May 21, 2021
Compare Simply Measured Vs. Salesforce

Simply Measured is a social media analytics solution that can help users to keep track of all their social activities. The solution can give users in-depth measurement across their earned, paid and owned social media. Simply Measured was founded back in 2010, is headquartered in Seattle, WA and ...


17. amoCRM

  • Best for: Small, medium and large size businesses
  • Price: starts at $15 per user/month
  • May 25, 2021
Compare amoCRM Vs. Salesforce

amoCRM is a web based customer relationship management solution for businesses of all sizes. Its capabilities include sales automation, analytics, productivity management, security, and others. The software was designed and launched by QSOFT LLC headquartered in California, United States...


18. Octane AI

  • Best for: Small, medium and large size businesses
  • Price: starts at $29 per month
  • May 26, 2021
Compare Octane AI Vs. Salesforce

Octane AI is a marketing software designed to help stores drive conversions by collecting customer insights, personalizing marketing (that is recommending specific products to solve each person needs) and generally, improving customer experience.


19. Smith

  • Best for: Small, medium and large size businesses
  • Price: starts at $210 per month
  • May 31, 2021
Compare Smith Vs. Salesforce

Smith is a customer support software designed to reply to messages and calls automatically. The software guides potential clients on one business website, handles appointment booking, captures and follows up leads, and turn leads into conversions.


20. Bannersnack

  • Best for: SMBs
  • Price: starts at $17 per month
  • May 31, 2021
Compare Bannersnack Vs. Salesforce

Bannersnack is a growing cloud-based Marketing software, it is designed to support small and medium size business. Bannersnack received a rating of 4.6 from ITQlick team. The software cost is considered average (3.5/5) when compared to other solutions in their category.


21. Upfluence Software

  • Best for: Start up, Small business, Medium business, Large business
  • Price: starts at $795 per user/month
  • May 31, 2021
Compare Upfluence Software Vs. Salesforce

Upfluence Software is a cloud-based influencer marketing solution. The software allows the users to monitor their competition as well as know what the influencers are saying about their products.



A Buyer's Guide to Business Software Solutions

How to Evaluate and Buy Business Software
 
If you’re somehow puzzled if this article is only for a specific size of business, no, it’s not. This is for you SMEs, MNEs and start-ups software buyers. Also, we’re not talking about a specific software solution here. Whether the software solution that you’re planning to buy is for Accounting, Business Intelligence, ERP, CRM, Help Desk, Maintenance Management or other types of application, one thing is for sure; with the help of this article, you will be able to know the right process in evaluating and buying a business software solution.
 
We’ve been into the software business for years and we’re seeing a lot of nitty-gritty things that often bring confusions and hesitations to many companies looking for better software solutions. Some companies can’t afford to let go their legacy systems while a few is encountering technological snags once the new system is in place. While this is the underlying truth behind software acquisition and implementation, what’s exciting about buying a business software solution is that there is a clear and obvious proof that thousands of companies and corporations today are happy with the benefits this technology is bringing into their respective businesses.  There is a significant increase in their revenue and the growth is on-going. And it’s easy to say; many from the Fortune 500 companies are making a lot of money because of their smartly-acquired business software.
 
So, let’s get straight to the point. What should you do in order to acquire that business software that could make your organization achieve its goals? The answer to this is pretty straightforward: evaluate and buy that right business software. Yes, that’s what you need to do and here’s the best manual from ITQlick.com that could certainly help you in doing that strategically.
 
Consider the Needs of Your Organization
Let’s assume that at this point, the entire management team agreed that you are ready to invest on a certain software application. The budget has been compromised and the key persons who will be involved in the acquisition process were already identified. Therefore, it’s time to approach things the project management way.
 
Define the Project
Every business software solution is categorized base on application type, features, deployment model, market size and pricing model. Remember that our objective here is to evaluate and buy a business software product that will fit into the size and present needs of your business. So what the project management team should try to deal with first is to define the real requirements of your business exactly base on the categories set by the software industry. Moreover, by doing this activity, you are already narrowing down your search for the right solution. Now, consider bringing this list of FAQs to the project management and aim to come up with clear-cut answers.
 
  1. What type of software is needed? Is it Integrated-Suite, Best-of-Breed or Industry-Specific? Ask your CEO’s main agenda and find the perfect match from these available options.
  2. What are the core and secondary features? Are you looking for basic, advanced or hi-end features? List down the specific features per category and allow the department managers and supervisors to give their insights on this list.
  3. How are you going to deploy the system? Would it be on-premise, cloud-based, hosted, or mobile-based? Weigh these options with the help of your CIO.
  4. Are you going for Tier 1, Tier 2 or Tier 3 vendors? Their offered solutions are base on the size of their target market - SMEs, MNEs or start-ups. Seek your CFO’s advice as it is important to match your financial capacity against the cost of the solution that the providers have for you.
  5. Are you willing to pay for the perpetuity software license or a subscription-based solution is way better? How many users are there and what would be their roles in using the system? Solicit feedbacks from future end users for they know better what challenges and risks might possibly come along their way when they’re using the system.
 
Finalize the BOM or List of Requirements
After providing definite answers on the above questions, we can say that the project has already been defined. Your procurement team is now ready to do their role in the acquisition process of this solution. However, in order for them to execute their job properly, they must have the complete list of requirements - features, specifications, hardware, and the software product. In other words, the Bill-of-Materials (BOM) that is final, complete and well-prepared must be handed over to the procurement director. Needless to say, it is very important that everybody is following the company purchasing and procurement protocols at all times.  
 
Request for Proposal (RFP)
The RFP process will bring everything into formality. Since you’re more likely in a line of business that doesn’t regularly buy software products, it is of critical importance that your RFP is well-structured before you send it to your prospect solution providers.
 
Draft the RFP
An RFP that contains all the relevant information as discussed during the project management meetings will enable the providers to return back to you their proposal that is complete and substantial. Therefore, your RFP should basically contain the following:
 
Brief Introduction
  • Company Name
  • Mission and Goals
  • Purpose of the RFP (or the need for software solution)
Business Background
  • Organizational Structure
  • Current Situation (IT infrastructure, system currently in-use, system issues and desired solutions, etc.)
  • Major Objectives of the Software Purchase
Request for Specific Requirements
  • Solution Functionality
  • System Specifications
  • Vendor Company Information
  • Price Model, Service Plans, Package Options
Other Important Inquiries (if necessary)
 
Send the RFP
Well-structured RFP will bring a lot of advantages especially when the proposals from various providers are received and then subjected for review and analysis. Send your RFP to at least three to five providers (or prospects which you have already shortlisted during the project definition phase). Depending on the complexity of the solution, most vendors will send their proposal in a matter of time, which could be around 4 to 6 weeks for Integrated-Suite solution.
 
Why still send RFP?
Is there really a need for RFP if your preferred solution (like cloud-based) and the service plans or packages are already displayed on the vendor’s website? Well, yes, you still need to undergo the RFP process. For most sales people, they certainly know that those figures appearing in the vendor’s website are usually the “list price” and not the “actual price”. More importantly, the vendor’s proposal (response to RFP) will serve as your main basis for the negotiation. Therefore, sending an RFP is a strict requirement.
 
Follow up questions relevant to RFP
More often than not, questions and concerns will be raised by the vendors to whom you send the RFP. You have to entertain them with utmost professionalism. Solution providers who are seeking further clarifications relevant to the RFP are consisting of professional software experts who wants to help your organization as much as they can. Entertain them but at the same time, always be cautious when providing additional information which you know is confidential or proprietary.
 
Evaluate the Proposals
Always refer to your finalized BOM when tabulating the contents of each proposal. Part of this process is to check the features that are available from this certain vendor and to cross out those that are not. While using spreadsheet aids the tabulation process, laying down the document proposals on the table and allowing your project management team to review them one by one should always be conducted. Evaluating the proposals in full force can help strengthen your decision-making process. Have another round of brain-storming session and come with the name of your preferred solution provider.
 
When selecting the final vendor, always promote the best interest of your organization. Consider answering these questions with full sincerity.
 
  1. Which vendor can provide the long-term benefits to your organization?
  2. Which vendor can provide the best and honest service from acquisition to full implementation?
  3. Which vendor is willing to devote most of its time in better serving its client?
 
Contact this solution provider and in your own strategic approach, try to get the answers to those three important questions above. In most cases, vendor who really wants to prove its craft will offer product demos on a higher level. Others will even invite you to check their already deployed and working systems. Feel free to connect with this type of vendor. Conduct simulation and testing, be it a cloud-based or on-premise solution. Examine all aspects and angles especially those that your project management team want to really know in-depth. For as long as it could help you arrive at a better decision, consider doing all the options available – for the interest of the organization.
 
Enter the Negotiation Process
Most solutions providers can be flexible in terms of pricing. Although the final say is oftentimes on the mouth of the sales person from the vendor’s side, a good negotiation process can always deliver a win-win situation to both parties involve. While negotiation sometimes cannot be settled in one sitting session, always be honest with your intentions whenever negotiating with your provider. If it’s about your budget, justify it with clarity. If it’s about their service plans, tell them what’s lacking or missing on their solution. At the end of the day, the most important event that should happen is that both of you are shaking hands because of a well done negotiation process.
 
Seal the Contract
So what are you going to do on a contract that involves a significant amount of investment? There are three project management approaches for this.
 
  1. Pass the ball to you legal team. They know what to do and more or less they will tell you if there is something wrong with the contract. Give them enough time to review before they affix their signature and then finally seal the contract.
  2. Hire a consultant base on the technical aspect that you want to clarify in the contract. If it’s the Scope of Work (SOW), a software implementation expert is the right person. If it is related to complex legal terms and conditions, a lawyer can help. If it has something to do with money, invite an accountant to conduct a thorough review and computation if necessary.
  3. Always consider consulting your project management team. Remember that the CIO, CFO and CEO are all team members. They will be the signatories and they know what’s best for the interest of the company when signing a contract agreement.
 
From evaluation to buying stage, it is important that the project manager must take full responsibility of monitoring all the works identified and distributed among team members. This is why delegating the right project manager is also an important consideration when buying a business software solution. And again, ITQlick.com wants to emphasize that whatever the size of your company is, using the project management approach will always lead you into a better outcome – that is getting what you paid for the right business software solution. 

Finding the right business software for your business
Proper business software selections are the precursor to successful deployment and business growth. Finding the right solutions doesnít have to be complicated, and it doesnít have to take days or weeks of your time.

After researching over 5,000 systems, we can identify the best solution for companies of all shapes and sizes. ITQlick.com is 100% free for software buyers.



Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.