Compare Act-On and HubSpot Marketing Hub - Jan 2023
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Bottom Line: Which is Better - Act-On or HubSpot Marketing Hub?
Act-On is more expensive to implement (TCO) than HubSpot Marketing Hub, and Act-On is rated higher (89/100) than HubSpot Marketing Hub (79/100). Act-On offers users more features (16) than HubSpot Marketing Hub (7).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Act-On Vs. HubSpot
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...
Who is more expensive? Act-On or HubSpot Marketing Hub?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and HubSpot Marketing Hub.
Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. HubSpot Marketing Hub price starts at $45 per month , When comparing HubSpot Marketing Hub to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.
Bottom line: Act-On is more expensive than HubSpot Marketing Hub.
Which software includes more/better features?
We've compared Act-On Vs. HubSpot Marketing Hub based on some of the most important and required Email Marketing features.
Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.
HubSpot Marketing Hub: Dashboard, Email Marketing, Lead Management, Marketing Automation, Revenue Modeling.
Target customer size
Act-On is specifically designed for small companies. HubSpot InBound Marketing can be used for the marketing automation needs of any business.
HubSpot Marketing Hub
starts at $45 per month
HubSpot InBound Marketing is a marketing automation and management solution for all businesses. It also features useful sales, CRM, and customizable reporting services. The software was designed and launched by...
Compare PricingCompare specifications
Act-On Specifications
ITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Email Marketing -> Act-On review |
Company: | Act-On |
Pricing: | starts at $900 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Act-On review, Act-On pricing, Act-On alternatives |
HubSpot Marketing Hub Specifications
ITQlick Score: | 79/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Email Marketing -> HubSpot Marketing Hub review |
Company: | HubSpot |
Pricing: | starts at $45 per month |
Typical customers: | SMBs |
Platforms: | Desktop, Mobile, Cloud |
Links: | HubSpot Marketing Hub review, HubSpot Marketing Hub pricing, HubSpot Marketing Hub alternatives |
Compare features
Act-On: 16 Features
HubSpot Marketing Hub: 7 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.