Act-On Vs Keap: Side-by-Side Comparison

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Act-On
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
87/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
8/10
License pricing license pricing (if provided by the software vendor)
$900 Per month
Hosting
On premise and Cloud
Functionality score
27
Fit small business
Fit medium business
Fit large business
Software review
Keap
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
97/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
$99 Per month
Hosting
Cloud
Functionality score
35
Fit small business
Fit medium business
Fit large business
Software review
Keap
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
97/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
$99 Per month
Hosting
Cloud
Functionality score
35
Fit small business
Fit medium business
Fit large business
Software review
Signpost
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
7/10
License pricing license pricing (if provided by the software vendor)
$299 Per month/user
Hosting
Cloud
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review
Emarsys
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6.8/10
License pricing license pricing (if provided by the software vendor)
Pricing not available
Hosting
On premise
Functionality score
3
Fit small business
Fit medium business
Fit large business
Software review

Act-On Vs. Keap: Price & Features - Which is better?

May 18, 2019

Looking for the right Marketing Automation solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive amounts of time. From small beginnings. Our story begins the same way many small business stories do. In 2004, we opened our doors with little more than a dream and whole lot of passion. We worked too many hours, didn't see our families enough and struggled to make ends meet.

Pricing/cost comparison

The real cost of Marketing Automation software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Act-On TCO and Keap total cost to help with the total cost of ownership calculation.

Act-On price Starting from $900 Per month , on a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Marketing Automation software. Keap price Starting from $99 Per month , when comparing Keap to their competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Act-On is more expensive than Keap.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Act-On Vs. Keap based on some of the most important and required Marketing Automation features.
Act-On: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management, ..
Keap list of features include the following: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management, .

Target customer size

Act-On is specifically designed for small companies. Individual users will find the personal touch of a well designed landing page template to be very effective.

Act-On

ITQlick rating
(4/5)

Starting from $900 Per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: SMS Marketing, Marketing Automation, Marketing Analytics, Marketing, Small Business CRM.

Keap

ITQlick rating
(4/5)

Starting from $99 Per month

Keap is a cloud-based client management solution designed to help the user keep track of every important detail, get organized and become more efficient. The Keap core features include client management, appoi...

Categories: Sales Automation, Hotel CRM, Marketing Automation, Email Marketing, Marketing.

Compare screenshots

Compare specifications

Act-On Specifications

Name: Act-On
Company: Act-On
Address Beaverton, Oregon 97008
Website:Act-On
Platforms: Cloud

Keap Specifications

Name: Keap
Company: Infusionsoft
Address 1260 South Spectrum Boulevard, Chandler, AZ 85286
Website:Keap
Platforms: Cloud

Compare features

Act-On: 8 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management

Keap: 8 Features

Contact Management
Customer Service
Marketing Automation
Sales Automation
Campaign Management
Campaign Performance Reports
Email Marketing
Email Triggers