Compare Act-On and oracle - Mar 2022

Shlomi Lavi

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Act-On or oracle?

Act-On is more expensive to implement (TCO) than oracle, and Act-On is rated higher (89/100) than oracle (77/100). Act-On offers users more features (16) than oracle (9).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Act-On Vs. Eloqua

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Eloqua : As the leader in modern marketing, Eloqua is now the centerpiece of Oracle's marketing cloud. Our innovative marketing automation and revenue performance management solutions help modern marketers target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on your marketing investment. Eloqua is...

Who is more expensive? Act-On or oracle eloqua?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and oracle eloqua.

Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. oracle eloqua price starts at $2,000 per month , When comparing oracle eloqua to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than oracle eloqua.

Which software includes more/better features?

We've compared Act-On Vs. oracle based on some of the most important and required Email Marketing features.

Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.

oracle eloqua: Customer Service, Marketing Automation, Sales Automation, Campaign Management, Email Marketing.

Target customer size

Act-On is specifically designed for small companies. Customers of the software mainly come from small and medium businesses.