Act-On Vs Pipedrive (May 2021)

Shlomi LaviShlomi Lavi / May 20, 2021

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Bottom Line: Which is Better - Act-On or Pipedrive?

Act-On is more expensive to implement (TCO) than Pipedrive, Pipedrive is rated higher (99/100) than Act-On (89/100). Act-On offers more features (16) to their users than Pipedrive (4).

Looking for the right Email Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Act-On compares with Pipedrive?

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Who's more expensive? Act-On or Pipedrive?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Act-On and Pipedrive.

Act-On price starts at $900 per month , on a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. Pipedrive price starts at $12.50 per user/month , when comparing Pipedrive to their competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than Pipedrive.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Act-On Vs. Pipedrive based on some of the most important and required Email Marketing features. Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management. Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

Act-On is specifically designed for small companies. Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business.

Act-On

ITQlick rating
(4.3/5)

starts at $900 per month

Act-On is a cloud-based marketing automation software solution that is geared towards aiding companies, as well as marketers, streamline their marketing processes and projects.

Categories: Data Analysis Tools, Customer Relationship Management, Lead Generation, Mac CRM.

Pipedrive

ITQlick rating
(4.6/5)

starts at $12.50 per user/month

Pipedrive is sales pipeline management software for small demanding teams. It is simple to use yet very powerful. Pipedrive CRM is able to organise leads in a way that users can have great overview of sales at ...

Categories: Casino CRM, Channel Management, Customer Relationship Management, Customer Loyalty, Healthcare CRM.

Compare specifications

Compare features

Act-On: 16 Features

Case Management
Customer Support Tracking
Email Marketing
Lead Management
Sales Automation
Sales Reports
Social Media
Campaign Management
Campaign Performance Reports
Email Marketing
Email Performance Reports
Lead Management
Lead Tracking
Marketing Automation
Sales and CRM Integration
Social Media

Pipedrive: 4 Features

Customer Service
Marketing Automation
Sales Automation
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Act-On
ITQlick rating
4.3/5
Score
89/100
Pricing
8/10
License pricing
$900 per month
Functionality
27
Review
Compare
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$12.50 per user/month
Functionality
19
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$20 per month
Functionality
10
Constant
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$20 per month
Functionality
17
EasySendy
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.