Compare Act-On and SproutLoud - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - Act-On or SproutLoud?

SproutLoud is more expensive to implement (TCO) than Act-On, and Act-On is rated higher (89/100) than SproutLoud (80/100). Act-On offers users more features (16) than SproutLoud (2). There is a clear winner in this case and it is Act-On!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Act-On Vs. Sprout

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Sprout : We're Serious About Social Media No really, we are. At Sprout, we embrace and revel in the fact that social media is a crucial component of brand and customer relationships. Our team of dedicated engineers, marketers, designers, product specialists and customer service professionals work tirelessly for our customers. Team Sprout also boasts a ...

Who is more expensive? Act-On or SproutLoud?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and SproutLoud.

Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. SproutLoud price starts at $1,500 per user/month , When comparing SproutLoud to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.

Bottom line: Act-On cost is around the same cost of SproutLoud.

Which software includes more/better features?

We've compared Act-On Vs. SproutLoud based on some of the most important and required Email Marketing features.

Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.

SproutLoud: Data Filtering, Sentiment Analysis.

Target customer size

Act-On is specifically designed for small companies. Customers of the software include small and medium businesses as well as large enterprises.