Compare Act-On and Wishpond - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Act-On or Wishpond?

Act-On is more expensive to implement (TCO) than Wishpond, and Act-On is rated higher (89/100) than Wishpond (82/100). Act-On offers users more features (16) than Wishpond (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Act-On Vs. Wishpond

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Wishpond: Wishpond is a privately held company. Since its inception in 2009 Wishpond has grown to help more than 100,000 marketers in North America and globally to effectively drive customer growth and engagement through online marketing channels. Wishpond is an all-in-one marketing suite that makes it easy to generate and nurture leads Wishpond makes it ...

Who is more expensive? Act-On or Wishpond?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and Wishpond.

Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. Wishpond price starts at $49 per month , When comparing Wishpond to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than Wishpond.

Which software includes more/better features?

We've compared Act-On Vs. Wishpond based on some of the most important and required Email Marketing features.

Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.

Wishpond: We are still working to collect the list of features for Wishpond.

Target customer size

Act-On is specifically designed for small companies. and Wishpond's target customer size include: Small, medium and large size businesses.