Compare Act-On and Zeta Hub - Mar 2022
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Bottom Line: Which is Better - Act-On or Zeta Hub?
Act-On is more expensive to implement (TCO) than Zeta Hub, and Act-On is rated higher (89/100) than Zeta Hub (77/100). Act-On offers users more features (16) than Zeta Hub (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Act-On Vs. Zeta Interactive
Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.
Zeta Interactive: Zeta is a Big Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortu...
Who is more expensive? Act-On or Zeta Hub?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and Zeta Hub.
Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. Zeta Hub accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software.
Bottom line: Act-On is more expensive than Zeta Hub.
Which software includes more/better features?
We've compared Act-On Vs. Zeta Hub based on some of the most important and required Email Marketing features.
Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.
Zeta Hub: We are still working to collect the list of features for Zeta Hub.
Target customer size
Act-On is specifically designed for small companies. and Zeta Hub's target customer size include: Small, medium and large size businesses.
Zeta Hub
Zeta Hub is a growing cloud-based Marketing Automation software, it is designed to support small, medium and large size business. Zeta Hub received a rating of 4.7 from ITQlick team. The software cost is consid...
Compare PricingCompare specifications
Act-On Specifications
ITQlick Score: | 89/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Email Marketing -> Act-On review |
Company: | Act-On |
Pricing: | starts at $900 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Act-On review, Act-On pricing, Act-On alternatives |
Zeta Hub Specifications
ITQlick Score: | 77/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Marketing Automation -> Zeta Hub review |
Company: | Zeta Interactive |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | Zeta Hub review, Zeta Hub pricing, Zeta Hub alternatives |
Compare features
Act-On: 16 Features
Zeta Hub: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.