Compare Act-On and Zoho Campaigns - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Act-On or Zoho Campaigns?

Act-On is more expensive to implement (TCO) than Zoho Campaigns, and Act-On is rated higher (89/100) than Zoho Campaigns (86/100). Act-On offers users more features (16) than Zoho Campaigns (12).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Act-On Vs. Zoho

Act-On: Act-On's fresh approach to marketing automation gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? Act-On or Zoho Campaigns?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Act-On and Zoho Campaigns.

Act-On price starts at $900 per month , On a scale between 1 to 10 Act-On is rated 8, which is higher than the average cost of Email Marketing software. Zoho Campaigns price starts at $3 per month , When comparing Zoho Campaigns to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Act-On is more expensive than Zoho Campaigns.

Which software includes more/better features?

We've compared Act-On Vs. Zoho Campaigns based on some of the most important and required Email Marketing features.

Act-On: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Case Management, Customer Support Tracking, Email Marketing, Lead Management, Sales Automation, Sales Reports, Social Media, Campaign Management.

Zoho Campaigns: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database.

Target customer size

Act-On is specifically designed for small companies. Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns.