ACT! Premium Vs Base CRM (Aug 2020)
Compare PricingShlomi Lavi / Aug 11, 2020
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Bottom Line: Which is Better - ACT! Premium or Base CRM?
ACT! Premium is more expensive to implement (TCO) than Base CRM, Base CRM is rated higher (89/100) than ACT! Premium (88/100). Base CRM offers more features (10) to their users than ACT! Premium (4). There is a clear winner in this case and it is Base CRM!
Looking for the right CRM solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:
How Sage compares with Base CRM?
Sage: The Sage Group plc is a leading global provider of business management software to small and medium sized companies, creating greater freedom for them to succeed. Sage understands how and why each business is unique. We provide products and services that suit varying needs, are a pleasure to use and are secure and efficient. Formed in 1981, Sage wa...
Base CRM: Future Simple creates simple and intuitive software to help small businesses grow. Future Simple’s flagship product Base, is a simple but powerful online sales management and customer relationship management (CRM) tool. Base helps thousands of small businesses better manage their sales process in a simple and affordable way. Future Simple also desi...
Who's more expensive? ACT! Premium or Base CRM?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for ACT! Premium and Base CRM.
ACT! Premium price starts at $25 per user/month , on a scale between 1 to 10 ACT! Premium is rated 2, which is much lower than the average cost of CRM software. Base CRM price starts at $19 per user/month , when comparing Base CRM to their competitors, the software is rated 2 - much lower than the average CRM software cost.
Bottom line: ACT! Premium cost is around the same cost of Base CRM.
Which software includes more/better features?
As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared ACT! Premium Vs. Base CRM based on some of the most important and required CRM features. ACT! Premium: Customer Service, Marketing Automation, Sales Automation, Collaboration Center . Base CRM: Contact Management, Customer Database, Customer Service, Dashboards, Email Marketing.
Target customer size
Act! Premium is suitable for workgroups and sales teams of small and midsize growing companies but can be used by large enterprises as well. Base CRM is perfect for companies of all sizes.
Compare specifications
ACT! Premium Specifications
ITQlick Score: | 88/100 |
---|---|
ITQlick Rating: | (3.7/5) |
Pricing: | 2/10 - low cost |
Category: | CRM -> ACT! Premium |
Company: | Sage |
Pricing: | starts at $25 per user/month |
Typical customers: | Small businesses and start ups |
Platforms: | Desktop, Mobile |
Links: | ACT! Premium review, ACT! Premium pricing, ACT! Premium alternatives |
Base CRM Specifications
ITQlick Score: | 89/100 |
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ITQlick Rating: | (4.4/5) |
Pricing: | 2/10 - low cost |
Category: | CRM -> Base CRM |
Company: | Base CRM |
Pricing: | starts at $19 per user/month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Mobile, Cloud |
Links: | Base CRM review, Base CRM pricing, Base CRM alternatives |
Compare features
ACT! Premium: 4 Features
Base CRM: 10 Features
Author

Shlomi Lavi
Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.