Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Active Campaign or Bronto Marketing?
Bronto Marketing is more expensive to implement (TCO) than Active Campaign, and Active Campaign is rated higher (83/100) than Bronto Marketing (75/100). Active Campaign offers users more features (11) than Bronto Marketing (3). There is a clear winner in this case and it is Active Campaign!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. Bronto Software
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Bronto Software: Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to th...
Who is more expensive? Active Campaign or Bronto Marketing Platform?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Bronto Marketing Platform.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Bronto Marketing Platform price starts at $6,000 per license , When comparing Bronto Marketing Platform to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: Bronto Marketing Platform is more expensive than Active Campaign.
Which software includes more/better features?
We've compared Active Campaign Vs. Bronto Marketing based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
Bronto Marketing Platform: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. and Bronto Marketing Platform's target customer size include: Small, medium and large size businesses.