Compare Active Campaign and Keap - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Active Campaign or Keap?

Active Campaign is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Active Campaign (83/100). Keap offers users more features (15) than Active Campaign (11). There is a clear winner in this case and it is Keap!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Campaign Vs. Infusionsoft

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...

Who is more expensive? Active Campaign or Keap?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Keap.

Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Keap price starts at $169 per month , When comparing Keap to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Active Campaign is more expensive than Keap.

Which software includes more/better features?

We've compared Active Campaign Vs. Keap based on some of the most important and required Email Marketing features.

Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.

Keap: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management.

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. Individual users will find the personal touch of a well designed landing page template to be very effective.