Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Active Campaign or Pipedrive?
Active Campaign is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Pipedrive (4).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. Pipedrive
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline.
So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...
Who is more expensive? Active Campaign or Pipedrive?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Pipedrive.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Pipedrive price starts at $9.90 per user/month , When comparing Pipedrive to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than Pipedrive.
Which software includes more/better features?
We've compared Active Campaign Vs. Pipedrive based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business.