Compare Active Campaign and Pipedrive - Mar 2023

Shlomi LaviShlomi Lavi / Mar 07, 2023

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Bottom Line: Which is Better - Active Campaign or Pipedrive?

Active Campaign is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Pipedrive (4).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Campaign Vs. Pipedrive

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Who is more expensive? Active Campaign or Pipedrive?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Pipedrive.

Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Pipedrive price starts at $9.90 per user/month , When comparing Pipedrive to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Active Campaign is more expensive than Pipedrive.

Which software includes more/better features?

We've compared Active Campaign Vs. Pipedrive based on some of the most important and required Email Marketing features.

Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.

Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business.



Active Campaign

ITQlick rating
(4.4/5)

starts at $39 per month

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...

Categories: Data Analysis Tools, CRM, Casino CRM, Complaint Management.

Pipedrive

ITQlick rating
(4.6/5)

starts at $9.90 per user/month

Pipedrive is sales pipeline management software for small demanding teams. It is simple to use yet very powerful. Pipedrive CRM is able to organise leads in a way that users can have great overview of sales at ...

Categories: Casino CRM, Channel Management, Customer Relationship Management, Customer Loyalty, Healthcare CRM.

Compare specifications

Compare features

Active Campaign: 11 Features

Contact Management
Customer Service
Email Marketing
Lead Management
Newsletter Management
Sales Automation
Campaign Management
Contact History
Email Triggers
Create Auto Response
Template

Pipedrive: 4 Features

Customer Service
Marketing Automation
Sales Automation
Collaboration Center
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Active C...
ITQlick rating
4.4/5
Score
83/100
Pricing
5.4/10
License pricing
$39 per month
Functionality
21
Compare
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$9.90 per user/month
Functionality
19
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.