Compare Active Campaign and PressRush - Mar 2023
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Bottom Line: Which is Better - Active Campaign or PressRush?
Active Campaign is more expensive to implement (TCO) than PressRush, and PressRush is rated higher (92/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than PressRush (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. Aito Software
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
Aito Software: PressRush is a product of Aito Software Inc., a technology company based in the south of Finland. The company has been in business since 2011. We focus on building the best possible software to help YOU be awesome at your job. We know that software is just a small part of the PR puzzle, but we work very hard to make that part of your life suc...
Who is more expensive? Active Campaign or PressRush?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and PressRush.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. PressRush price starts at $49 per user/month , When comparing PressRush to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.
Bottom line: Active Campaign cost is around the same cost of PressRush.
Which software includes more/better features?
We've compared Active Campaign Vs. PressRush based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
PressRush: We are still working to collect the list of features for PressRush.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. and PressRush's target customer size include: Small, medium and large size businesses.
PressRush
starts at $49 per user/month
PressRush is a cloud-based Press Releases software that allows users to connect with journalist talents through media monitoring and Open/Click tracking.
Compare PricingCompare specifications
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
PressRush Specifications
ITQlick Score: | 92/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Press Releases -> PressRush review |
Company: | Aito Software |
Pricing: | starts at $49 per user/month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop |
Links: | PressRush review, PressRush pricing, PressRush alternatives |
Compare features
Active Campaign: 11 Features
PressRush: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.