Compare Active Campaign and AdButler - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Active Campaign or AdButler?

Active Campaign is more expensive to implement (TCO) than AdButler, and AdButler is rated higher (92/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than AdButler (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Campaign Vs. SparkLIT

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

SparkLIT: For over 14 years SparkLIT has been creating SaaS web apps used by millions of people. Join our team and work on interesting problems in a fun environment with an experienced group of programmers. At SparkLIT we strive to provide a positive team culture that balances life and frequently challenging work as we push ourselves to delight our users....

Who is more expensive? Active Campaign or AdButler?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and AdButler.

Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. AdButler price starts at $109 per month , When comparing AdButler to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Active Campaign cost is around the same cost of AdButler.

Which software includes more/better features?

We've compared Active Campaign Vs. AdButler based on some of the most important and required Email Marketing features.

Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.

AdButler: We are still working to collect the list of features for AdButler.

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. AdButler is a fully customizable ad serving solution.