Compare Active Campaign and Adestra - Mar 2023

Shlomi LaviShlomi Lavi / Mar 07, 2023

We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .

Bottom Line: Which is Better - Active Campaign or Adestra?

Adestra is more expensive to implement (TCO) than Active Campaign, and Active Campaign is rated higher (83/100) than Adestra (75/100). Active Campaign offers users more features (11) than Adestra (0). There is a clear winner in this case and it is Active Campaign!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Campaign Vs. Adestra

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Adestra: We have been empowering their clients to maximize marketing ROI through email-driven technology for over 10 years. Our flexible account structure, obsession with customer success, and award-winning service have gained the trust of global and growing brands alike. We were founded on the principle that marketing success takes more than technology...

Who is more expensive? Active Campaign or Adestra?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Adestra.

Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Adestra accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software.

Bottom line: Adestra is more expensive than Active Campaign.

Which software includes more/better features?

We've compared Active Campaign Vs. Adestra based on some of the most important and required Email Marketing features.

Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.

Adestra: We are still working to collect the list of features for Adestra.

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. and Adestra's target customer size include: SMBs.



Active Campaign

ITQlick rating
(4.4/5)

starts at $39 per month

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...

Categories: Data Analysis Tools, CRM, Casino CRM, Complaint Management.

Adestra

ITQlick rating
(4.3/5)

Adestra is a fast growing cloud-based Marketing Automation software, it is designed to support small and medium size business. Adestra received a rating of 4.3 from ITQlick team. The software cost is considered...

Categories: Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Online Marketing.

Compare specifications

Compare features

Active Campaign: 11 Features

Contact Management
Customer Service
Email Marketing
Lead Management
Newsletter Management
Sales Automation
Campaign Management
Contact History
Email Triggers
Create Auto Response
Template

Adestra: 0 Features

We are working to collect the information
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Active C...
ITQlick rating
4.4/5
Score
83/100
Pricing
5.4/10
License pricing
$39 per month
Functionality
21
Compare
Adestra
ITQlick rating
4.3/5
Score
75/100
Pricing
7/10
License pricing
Pricing not available
Functionality
5
MailChimp
ITQlick rating
4.5/5
Score
98/100
Pricing
4.6/10
License pricing
$17 per month
Functionality
10
Constant...
ITQlick rating
4.3/5
Score
94/100
Pricing
3.6/10
License pricing
$9.99 per month
Functionality
17
EasySend...
ITQlick rating
4.8/5
Score
91/100
Pricing
3.2/10
License pricing
$19 per month
Functionality
6

Auditor - Shlomi Lavi

Website Linkedin profile Facebook Twitter

Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.