Compare Active Campaign and cidewalk - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Active Campaign or cidewalk?

cidewalk is more expensive to implement (TCO) than Active Campaign, and cidewalk is rated with the same score (83/100) as Active Campaign (83/100). Active Campaign offers users more features (11) than cidewalk (0). There is a clear winner in this case and it is Active Campaign!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Campaign Vs. Chitika, Inc.

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Chitika, Inc.: WE BELIEVE ALL BUSINESSES, NO MATTER THE SIZE, SHOULD HAVE THE SAME ABILITY TO REACH CUSTOMERS AS POWERFUL FORTUNE 500 COMPANIES That was the mission when we first began and remains our mission today. We know that you have a great passion for your business and want to tell everybody you can about it. Cidewalk helps small and mid-size business owne...

Who is more expensive? Active Campaign or cidewalk?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and cidewalk.

Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. cidewalk price starts at $60 per month , When comparing cidewalk to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: cidewalk is more expensive than Active Campaign.

Which software includes more/better features?

We've compared Active Campaign Vs. cidewalk based on some of the most important and required Email Marketing features.

Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.

cidewalk: We are still working to collect the list of features for cidewalk.

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. and cidewalk's target customer size include: Small, medium and large size businesses.