Compare Active Campaign and Curata - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Active Campaign or Curata?

Curata is more expensive to implement (TCO) than Active Campaign, and Active Campaign is rated higher (83/100) than Curata (79/100). Active Campaign offers users more features (11) than Curata (0). There is a clear winner in this case and it is Active Campaign!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Campaign Vs. Curata

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Curata: Curata, Inc. is the leading provider of software that empowers marketers to scale a data-driven, content marketing supply chain to grow leads and revenue. Curata CMP (content marketing platform) and Curata CCS (content curation software) enable marketers, for the first time, to harness the power of content creation, curation and analytics to yield ...

Who is more expensive? Active Campaign or Curata?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Curata.

Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Curata price starts at $499 per month , When comparing Curata to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Active Campaign cost is around the same cost of Curata.

Which software includes more/better features?

We've compared Active Campaign Vs. Curata based on some of the most important and required Email Marketing features.

Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.

Curata: We are still working to collect the list of features for Curata.

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. and Curata's target customer size include: Medium and large size businesses.