Compare Active Campaign and Emarsys - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Active Campaign or Emarsys?

Emarsys is more expensive to implement (TCO) than Active Campaign, and Emarsys is rated higher (91/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Campaign Vs. Emarsys

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? Active Campaign or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Emarsys.

Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than Active Campaign.

Which software includes more/better features?

We've compared Active Campaign Vs. Emarsys based on some of the most important and required Email Marketing features.

Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. and Emarsys's target customer size include: Small, medium and large size businesses.