Active Campaign Vs FullStory: Side-by-Side Comparison

ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Hosting
Functionality score
Fit small business
Fit medium business
Fit large business
Software review
Compare
Active
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
90/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
6/10
License pricing license pricing (if provided by the software vendor)
$9 Per month
Hosting
On premise and Cloud
Functionality score
21
Fit small business
Fit medium business
Fit large business
Software review
FullStory
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
70/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
4.4/10
License pricing license pricing (if provided by the software vendor)
$199 Per month/user
Hosting
On premise and Cloud
Functionality score
7
Fit small business
Fit medium business
Fit large business
Software review
Bronto
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.4/10
License pricing license pricing (if provided by the software vendor)
$6,000 Per license
Hosting
Cloud
Functionality score
4
Fit small business
Fit medium business
Fit large business
Software review
Campaigner
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
92/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
2/10
License pricing license pricing (if provided by the software vendor)
$10 Per month/user
Hosting
Cloud
Functionality score
24
Fit small business
Fit medium business
Fit large business
Software review
EasySendy
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick Score
91/100
Pricing score Pricing score ranges between 1 to 10 while 1 is low TCO and 10 is high TCO (TCO - total cost of ownership: cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
3.2/10
License pricing license pricing (if provided by the software vendor)
$19 Per month
Hosting
NA
Functionality score
6
Fit small business
Fit medium business
Fit large business
Software review

Active Campaign Vs. FullStory: Price & Features - Which is better?

Jun 09, 2019

Looking for the right Email Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.

Pricing/cost comparison

The real cost of Email Marketing software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Active Campaign TCO and FullStory total cost to help with the total cost of ownership calculation.

Active Campaign price Starting from $9 Per month , on a scale between 1 to 10 Active Campaign is rated 6, which is similar to the average cost of Email Marketing software. FullStory price Starting from $199 Per month/user , when comparing FullStory to their competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: Active Campaign is more expensive than FullStory.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Active Campaign Vs. FullStory based on some of the most important and required Email Marketing features.
Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History, ..
FullStory list of features include the following: Dashboard, Analytics, Data analysis, .

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. and FullStory's target customer size include: .

Active Campaign

ITQlick rating
(4/5)

Starting from $9 Per month

ActiveCampaign is an email marketing and CRM software built for all business sizes and types. It has A/B testing, campaign analysis, content management, customizable branding, reporting and statistics, and tagg...

Categories: Calendar, SMS Marketing, Email Marketing, Insurance CRM, Complaint Management.

FullStory

ITQlick rating
(4.5/5)

Starting from $199 Per month/user

FullStory takes a fundamentally different approach to understanding your customer experience. One tiny script unlocks pixel-perfect playback, automatic insights, funnel analytics, and robust search and segmenta...

Categories: Process analysis, Customer Management Module, Dashboards & KPIs, Analytics.

Compare screenshots

Compare specifications

FullStory Specifications

Name: FullStory
Company: FullStory
Address United States
Platforms:

Compare features

Active Campaign: 8 Features

Contact Management
Customer Service
Email Marketing
Lead Management
Newsletter Management
Sales Automation
Campaign Management
Contact History

FullStory: 3 Features

Dashboard
Analytics
Data analysis