Compare Active Campaign and FullStory - Mar 2023
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Bottom Line: Which is Better - Active Campaign or FullStory?
Active Campaign is more expensive to implement (TCO) than FullStory, and Active Campaign is rated higher (83/100) than FullStory (82/100). Active Campaign offers users more features (11) than FullStory (3).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Campaign Vs. FullStory
Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.
FullStory: FullStory records and reproduces real user experiences on your site helping you support customers, boost conversions, and debug faster.
Who is more expensive? Active Campaign or FullStory?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and FullStory.
Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. FullStory price starts at $899 per license , When comparing FullStory to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Active Campaign is more expensive than FullStory.
Which software includes more/better features?
We've compared Active Campaign Vs. FullStory based on some of the most important and required Email Marketing features.
Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.
FullStory: Dashboard, Data Analysis Tools, Data analysis.
Target customer size
Small business users will find that personalized emails add a special note for each of your new leads. and FullStory's target customer size include: Small, medium and large size businesses.
FullStory
starts at $899 per license
FullStory is a customer experience management software that helps businesses see their customers interactivity and reaction to their apps or sites. With the software custom and enterprise-level dashboards, user...
Compare PricingCompare specifications
Active Campaign Specifications
ITQlick Score: | 83/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> Active Campaign review |
Company: | Active Campaign |
Pricing: | starts at $39 per month |
Typical customers: | SMBs |
Platforms: | Cloud |
Links: | Active Campaign review, Active Campaign pricing, Active Campaign alternatives |
FullStory Specifications
ITQlick Score: | 82/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Customer Experience Management -> FullStory review |
Company: | FullStory |
Pricing: | starts at $899 per license |
Typical customers: | Small, medium and large size businesses |
Platforms: | Desktop, Cloud |
Links: | FullStory review, FullStory pricing, FullStory alternatives |
Compare features
Active Campaign: 11 Features
FullStory: 3 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.